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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Efendi Siregar, Zulkifli Musannif
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Economics, Econometrics & Finance

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ANALISIS BAURAN PEMASARAN 4P’s PADA KEPUTUSANDAN KEPUASAN PEMBELIAN TERHADAP MINATBELI ULANG DAN LOYALITAS PELANGGANSTUDI KASUS PADA UKM KULINER WARDOM PAK ATO Dhani, Rabiah Rahma; Sumitro, Sumitro; Efendi Siregar, Zulkifli Musannif
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

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Abstract

This study aims to determine and analyze the effect of 4p's marketing mix on purchasing decisions and satisfaction and its impact on repurchase interest and customer loyalty in the case study of Wardom Pak Ato's Culinary UKM. The population in this study are consumers who buy at Warung Indomie Pak Ato located in Ujuang Bandar, Kec. Rantau Selatan. This research used a research instrument in the form of a questionnaire with a total sample of 100 respondents. Sampling in this study using accidental sampling (Accidental Sampling) which is part of sampling non-probability (Non-Probability Sampling). The feasibility test of the research instrument as well as descriptive analysis of the characteristics of the respondents used version 22 of the softwareSPSS (Statistical Package for the Social Science). While the data analysis technique used the path analysis model with the help of software SmartPLS version 3.0.
ANALISIS KUALITAS PELAYANAN, HARGA, FASILITAS DAN LOKASI TERHADAP KEPUASAN PELANGGAN (STUDI KASUS PADA PT. HAPPY KIDDY INDONESIA RANTAUPRAPAT) Lumban Gaol, Slamat Andriani; Sumitro, Sumitro; Efendi Siregar, Zulkifli Musannif
JURNAL MANAJEMEN AKUNTANSI (JUMSI) Vol 1, No 1: JANUARI 2021
Publisher : Universitas Labuhanbatu

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Abstract

This study aims to determine the Analysis of Service Quality, Price, Facilities and Location of Customer Satisfaction (Case Study at PT. Happy Kiddy Indonesia Rantauprapat). Data collection in this study was conducted through a survey approach with quantitative descriptive research type by distributing questionnaires to 30 respondents, while the population used in this study were visitors to Suzuya Mall at PT. Happy Kiddy Indonesia Rantauprapat. Data analysis tools used in this study used SPSS (Statistical Product Software Solution). The data analysis techniques in this study were descriptive analysis, multiple linear regression analysis, hypothesis testing using partial significance test (t test), simultaneous significant testing (F test). ), and testing the coefficient of determination (R2).
Co-Authors Dhani, Rabiah Rahma Lumban Gaol, Slamat Andriani Sumitro Sumitro