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All Journal GANEC SWARA Journal of Education, Social & Communication Studies
YUDISTIRA, COKORDA GEDE PUTRA
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ANALISIS HUBUNGAN MARKETING MIX TERHADAP LOYALITAS KONSUMEN PADA KOFFIELOTS COFFEE & EATERY SEMBIRING, AGNES MONICA BR; YUDISTIRA, COKORDA GEDE PUTRA; MARHENI, LILY
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1012

Abstract

Marketing mix is one of the marketing strategies to convey information widely, introduce a product of goods and services, stimulate consumers to give and even create personal preferences for the image of a product. It can be seen that Koffielots Coffee & Eatery experienced a significant decline in sales from January to December. In January, sales were recorded at Rp 17,134,500 with a sales percentage reaching 12%. However, in December, sales dropped drastically to Rp 7,814,500 with a sales percentage of only 5%. The type of research data uses a quantitative approach. The data analysis method uses multiple linear regression. The study shows that the variables Product (X1), Price (X2), Promotion (X3), and Location (X4) have a significant positive effect on Consumer Loyalty (Y). This is evidenced by the positive and significant regression coefficient, as well as the high Adjusted R Square value (80.9%). The high correlation value (ranging from 0.804 to 0.868) indicates that an increase in each variable will tend to increase consumer loyalty in one direction
ANALISIS DAMPAK HARGA DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN BENGKEL TOYOTA AUTO2000 SANUR ADENIA, NI PUTU SYAHDA; SUKARTA, I WAYAN; YUDISTIRA, COKORDA GEDE PUTRA
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.928

Abstract

Development of automotive industry in Indonesian market opens up opportunities for automotive companies to enter it. This phenomenon has caused intense competition in the automotive sector, including in the workshop industry. To build a sustainable business, it is crucial for workshop industry to develop a long term relationships with customers to enhance their customer loyalty and competitive advantage. Therefore, study was conducted regarding the impact of price and service quality to customer loyalty. Population of this research is customers who use car maintenance services at the Auto2000 Sanur workshop in 2023. Sampling was conducted using purposive sampling method, concentrating on customers who do not use certain service packages. Primary data was gathered by giving questionnaires to 389 participants via social media. The data collected was studied with multiple regression using SPSS software. Findings of the research indicate that both price and service quality have a positive and significant influence to customer loyalty, both partially and simultaneously with a large influence of 86.7%, where the rest is affected by other factors that are not addressed in this study.
Chapter review of "Fundamental techniques in handling people" from Dale Carnegie's "How to win friends and influence people" Silma, Nazula; Yudistira, Cokorda Gede Putra; Kasiani, Kasiani; Waelan, Waelan; Abdurrahim, Abdurrahim
Journal of Education, Social & Communication Studies Vol. 1 No. 1 (2024): January 2024
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

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Abstract

This study aims to examine Dale Carnegie's "Fundamental Techniques in Handling People," the first chapter of his seminal work "How to Win Friends and Influence People", Through document analysis, we will closely read the chapter, identifying key arguments, practical strategies, and underlying assumptions about human behaviour. We also review relevant secondary literature that provides context and critical analysis of Carnegie's work. We explore Carnegie's three core principles: avoiding criticism, expressing genuine appreciation, and arousing a "deep yearning desire" in others. We analyse the effectiveness of each principle, explore potential limitations, and consider cultural or historical specificities that might influence their application. Conclusion: We synthesize our analysis to evaluate the overall effectiveness of Carnegie's techniques in building positive relationships and achieving personal goals. We also consider the enduring relevance of his advice in the contemporary world. Pedagogical Impact: Finally, we explore the chapter's potential application in educational settings. We consider how its principles can be adapted to enhance interpersonal communication, conflict resolution, and leadership skills in students.
Co-Authors Abdurrahim, Abdurrahim ADENIA, NI PUTU SYAHDA I Wayan Sukarta Kasiani, Kasiani Marheni, Lily SEMBIRING, AGNES MONICA BR Silma, Nazula Waelan Waelan, Waelan