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Attracting Customers Interest through Celebrity Endorses for Marketplace Putra, Defin Shahrial; Yulianti, Farida; Abdurrahim, Abdurrahim
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.22784

Abstract

This study aims to determine the tendency of celebrity endorse mediated by brand awareness impact to attract buying interest from the public. This is because celebrities are people who are well known to the public and have there are charm. So that with the support of celebrities will have an impact on the sale of their products. Some marketplaces use celebrities as brand ambassadors to attract buyers, besides it will give celebrity brands that are constantly remembered by customers. In this study because the population is unknown, the sampling technique uses purposive sampling as many as 310 respondents. The analysis technique used is Structural Equation Modeling (SEM). The results show that brand awareness mediates the influence of celebrities on customer interest when a celebrity carries advertisements will give the impression to customers that the celebrity has a good reputation and attractiveness will have a good impact. Besides the marketplace in choosing a celebrity will look for those who can deliver advertisements with professionals. The implication of this research is the need for celebrity support related to the importance of attracting people’s purchasing power to the marketplace, in addition to a well-known combination of a good reputation and attractive appearance has added value that will provide reminders to customers.
Penerapan Camels pada Bank Konvensional yang Listed di BEI Abrori, Imam; Abdurrahim, Abdurrahim
Jurnal Ilmu Manajemen Advantage Vol. 3 No. 1 (2019): Juni 2019
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (658.717 KB) | DOI: 10.30741/adv.v3i1.421

Abstract

This study was conducted to examine the influence of Capital Adequacy Ratio (CAR), Biaya Operasional Terhadap Pendapatan Operasional (BOPO), Non-Performing Loan (NPL), Net Interest Margin (NPL) and loan to Deposit Ratio (LDR) to the Banking Profitability (ROA). Populations that are objects of this study are conventional banks listed on the Indonesia Stock Exchange. The method used in this research is to use multiple regression analysis to test the hypothesis that the t-test. Before using multiple regression analysis, performed classical assumption beforehand. From the results of the partial hypothesis test (t-test) in conventional banks showed that the CAR variable has no effect and no significant effect on bank profitability (ROA). Variable ROA and LDR significant negative effect on bank profitability (ROA), while variable NIM and NPL positive and significant impact on banking profitability (ROA). The ability of the independent variables affects the profitability of banks by 64% while the rest influence other variables not included in the research model.
A little note to God: A struggle against malignant cancer Wajdi, Majid; Abdurrahim, Abdurrahim; Wagisuari, Ni Kadek Nara; Narayasa, Ni Made Irene Kharisma; Ningtyas, Diyah Ayu; Pratiwi, Ni Luh Putu Dina
Journal of Language and Pragmatics Studies Vol. 2 No. 3 (2023): Sep-Dec 2023
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jlps.v2i3.12

Abstract

Surat Kecil Untuk Tuhan (A note for God) is a book based on the true story of the struggle of an Indonesian teenage girl named Gitta Sesa Wanda Cantika or Keke against malignant cancer. Keke, who is only 13 years old, is a beautiful, smart girl and a former child singer who was suddenly diagnosed with a rare disease called rhabdomyosarcoma which is a kind of cancer that changes her face just that makes  anyone have difficulty recognizing her. Cancer attacked her face and made her beautiful face look like a monster, the doctor said that she only had a few months to live. Hearing the verdict, Keke's father did not give up, he fought so that Keke could escape the death sentence. The father's struggle to save his daughter was so moving, Keke, who realized that her life would end, then wrote a small letter to God. God gave a gift in her life, and Keke was able to survive cancer for three years even though she finally gave up. This report was made with the aim of seeing how someone who is affected by a rare disease struggles and never gives up against cancer.
Inovasi Biji Karet Sebagai Produk Souvenir dan Panganan Keripik Dalam Upaya Pemberdayaan Masyarakat di Desa Wisata Aranio Purboyo, Purboyo; Yulianti, Farida; Wicaksono, Teguh; Vitria, Aida; Abdurrahim, Abdurrahim; Firdaus, Firdaus
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 9 (2023): Desember
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10325885

Abstract

Desa Aranio banyak terdapat kebun karet sehingga limbah biji karet sangat banyak dan mudah didapat, namun sayang belum ada penduduk desa yang memanfaatkan limbah biji karet tersebut.Tujuan dari Pengabdian Kepada Masyarakat ini adalah untuk memberdayakan masyarakat Desa Aranio melalui sosialisasi dan pelatihan memanfaatkan biji karet untuk dijadikan souvenir dan produk panganan keripik. Olahan biji karet ini dapat menjadi salah satu sarana untuk meningkatan perekonomian warga Desa Aranio, dimana hasil olahan biji karet berupa keripik dan souvenir dapat di jual di daerah wisata Sungai Kambang desa Aranio. Metode yang dilaksanakan adalah berupa sosialisasi, ceramah, diskusi, tanya jawab dan pelatihan pemanfaatan biji karet sebagai produk suvenir dan panganan keripik. Mitra pengabdian adalah ibu-ibu yang ada di desa Aranio. Hasil dari pengabdian ini adalah dapat memberikan solusi atas permasalahan masyarakat desa Aranio dengan  sosialisasi dan pelatihan pemanfaatan biji karet menjadi produk yang bermanfaat dan memberikan nilai tambah sehingga masyarakat pada akhirnya mempunyai keterampilan bagaimana mengolah biji karet yang dapat dijadikan sebagai sovenir dan panganan keripik yang dapat di konsumsi sendiri atau alternatif tambahan penghasilan.
The Power Of Satisfaction And Trust: Unlocking E-WOM's Influence On Consumer Repurchase Intentions In Digital Marketplaces Shahrial Putra, Defin; Wicaksono, Teguh; Abdurrahim, Abdurrahim
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1034

Abstract

The purpose of this research is to investigate how consumer repurchase intention in the setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and customer happiness. The demographic of this study is the people who live in the North Banjarmasin District, and the research sample consists of 399 respondents who buy at the marketplace. The study used a quantitative design. An analysis method called structural equation modeling (SEM) is applied. The findings of the study demonstrate the significance of these variables in influencing the intention to repurchase, and eWOM is recognized as a key tactic for encouraging customers to share pleasant experiences with one another. However, e-WOM is negatively impacted by the possibility of disseminating false information. According to research, e-WOM, trust, and customer happiness all significantly influence the desire to repurchase. Reliability of work, completeness of information, and timeliness of delivery can all be used to gauge this level of confidence
Warning: Increasing Child Marriage in Palu, Sigi, Donggala! Susilawati, Susi; Maddusila, Sitti Fatimah; Fadjar, Adfiyanti; Nokoe, Nurhayati Sutan; Abdurrahim, Abdurrahim
Amsir Law Journal Vol 5 No 2 (2024): April
Publisher : Faculty of Law, Institut Ilmu Sosial dan Bisnis Andi Sapada.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36746/alj.v5i2.428

Abstract

The increase in the number of marriage dispensation cases in the Religious Courts after the amendment of the Marriage Law requires the government to be vigilant. The large number of divorces from young marriages filed with the court is an impact of the increase in the number of marriage dispensation applications. The purpose of this study is to analyze the factors that influence the prevalence of child marriage in Palu, Sigi and Donggala. The method used is socio-legal research method with primary data sources obtained from Penghulu in Palu, Sigi, and Donggala. The results of the study found a strong influence of religious factors, customs, economics, education, pregnancy outside marriage, and narcotics which caused the prevalence of child marriage in Palu, Sigi, and Donggala. All of these influencing factors all lead to the solution of marriage dispensation. A better strategy is needed that is tailored to current conditions. It is also suggested that Penghulu conduct seminars so that they can have the same perception of the Marriage Registration Policy and knowledge of the latest Marriage Law. Cooperation with the courts is needed to facilitate community affairs related to marriage. The police need to increase the eradication of narcotics in areas that are indicated to be places of circulation and abuse. ___ References Books with an author: Kadir, A. (2020). Perspektif Baru Hukum Perkawinan Islam Nikah, Talak, Rujuk. Semarang: Fatawa. Journal articles: Bastomi, H. (2016). Pernikahan Dini dan Dampaknya (Tinjauan Batas Umur Perkawinan menurut Hukum Islam dan Hukum Perkawinan Indonesia). YUDISIA: Jurnal Pemikiran Hukum dan Hukum Islam, 7(2), 354-384. Miqat, N., Patila, M., Kunu, B. D., Mardin, N., & Purwanda, S. (2023). Perkawinan di Desa Kabalutan Kabupaten Tojo Una-Una Perspektif Hukum Perkawinan Indonesia. Media Iuris, 6(2),193-204. Putri, J. E., & Taufik, T. (2017). Kematangan Emosi Pasangan yang Menikah di Usia Muda. JRTI (Jurnal Riset Tindakan Indonesia), 2(2), 1-10. Susilawati, S. (2019, November). Dampak Bencana terhadap Tingkat Perkawinan Anak di Sigi Biromaru. In Unpublished Paper, Delivered at National Symposium (Vol. 30). Susilawati, S., Maddusila, S. F., & Ayyub, M. R. Bersama APRI Memberantas Perkawinan Dini. Jurnal Pengabdian Pada Masyarakat, 9(2), 87-94. Susilawati, S., Ridwan, A., & Madusila, S. F. (2021). Criminal Liability against Perpetrators of Fraudulent Criminal Act by Hynosis. Tadulako Law Review 6(1), 40-49. Purwanda, S., Bakhtiar, H. S., Miqat, N., Nur, R., & Patila, M. (2022). Formal Procedure Versus Victim's Interest: Antinomy of Handling Sexual Violence Cases In East Luwu. Jurnal Hukum Volkgeist, 6(2), 116-122. Purwanda, S., & Wulandari, A. S. R. (2023). Socio-Legal Studies: Methodical Implications of Legal Development in Indonesia. Al-'Adl, 16(2), 152-163.
PENGARUH BERMAIN KOLASE TERHADAP KEMAMPUAN MOTORIK ANAK SEKOLAH DASAR PADA KONSEP LINGKUNGAN SEHAT Abdurrahim, Abdurrahim; Fahmi, Fahmi
Indonesian Journal of Science Education and Applied Science Vol 4, No 1 (2024)
Publisher : Program Studi Pendidikan IPA, Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/i.v4i1.13309

Abstract

Masalah dalam penelitian ini adalah rendahnya kemampuan motorik pada anak usia 6 tahun di SDN Kuin Selatan 6. Penelitian ini bertujuan untuk mengetahui pengaruh kegiatan bermain kolase terhadap kemampuan motorik anak. Metode penelitian yang digunakan adalah pre-eksperimental dengan desain one group prestest-posttest. Teknik pengambilan sampel menggunakan sampel jenuh. Teknik pengumpulan data yang digunakan adalah teknik observasi. Hasil penelitian menunjukkan adanya pengaruh antara kegiatan bermain kolase terhadap kemampuan motorik anak. Dibuktikan dengan adanya peningkatan kemampuan motorik anak SDN Kuin Selatan 6.Kata kunci: Sekolah dasar, bermain kolase, kemampuan motorik. The problem in this study is the low motor skills of 6-year-old children at SDN Kuin Selatan 6. This study aims to determine the effect of collage playing activities on children's motor skills. The research method used is pre-experimental with a one group pretest-posttest design. The sampling technique uses saturated samples. The data collection technique used is the observation technique. The results of the study showed an effect between collage playing activities on children's motor skills. Evidenced by an increase in the motor skills of children at SDN Kuin Selatan 6.Keywords: Elementary school, collage play, motor skills.
Chapter review of "Fundamental techniques in handling people" from Dale Carnegie's "How to win friends and influence people" Silma, Nazula; Yudistira, Cokorda Gede Putra; Kasiani, Kasiani; Waelan, Waelan; Abdurrahim, Abdurrahim
Journal of Education, Social & Communication Studies Vol. 1 No. 1 (2024): January 2024
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine Dale Carnegie's "Fundamental Techniques in Handling People," the first chapter of his seminal work "How to Win Friends and Influence People", Through document analysis, we will closely read the chapter, identifying key arguments, practical strategies, and underlying assumptions about human behaviour. We also review relevant secondary literature that provides context and critical analysis of Carnegie's work. We explore Carnegie's three core principles: avoiding criticism, expressing genuine appreciation, and arousing a "deep yearning desire" in others. We analyse the effectiveness of each principle, explore potential limitations, and consider cultural or historical specificities that might influence their application. Conclusion: We synthesize our analysis to evaluate the overall effectiveness of Carnegie's techniques in building positive relationships and achieving personal goals. We also consider the enduring relevance of his advice in the contemporary world. Pedagogical Impact: Finally, we explore the chapter's potential application in educational settings. We consider how its principles can be adapted to enhance interpersonal communication, conflict resolution, and leadership skills in students.