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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Economic, Management, Accounting and Technology (JEMATech) Referensi : Jurnal Ilmu Manajemen dan Akuntansi Menara Ilmu Procuratio : Jurnal Ilmiah Manajemen KOLOKIUM: Jurnal Pendidikan Luar Sekolah Dinasti International Journal of Education Management and Social Science JIPIS Journal of Management and Bussines (JOMB) Jurnal Kajian Manajemen dan Wirausaha Nusantara Science and Technology Proceedings Jurnal Riset Perbankan, Manajemen dan Akuntansi
Thaib, Ilham
Universitas Negeri Padang, Padang, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : KOLOKIUM: Jurnal Pendidikan Luar Sekolah

 1 
Bridging the Gap Between Business to Business (B2B) and Business to Consumer (B2C): Thought Leadership in Industrial Marketing-A Systematic Review of the Literature and Propositions. Anggi Firmanjaya Saputra; Yunia Wardi; Ilham Thaib
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 1 (2024): Kolokium : Publishing April 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i1.845

Abstract

This article examines the important role of thought leadership in bridging the gap between business to business (B2B) and business to consumer (B2C) in the context of industrial marketing. By conducting a systematic literature review of 20 related articles, this research identifies key factors such as transformational leadership, knowledge-oriented leadership, ethical leadership, adaptability, collaboration, and innovation as important elements in designing effective leadership strategies. Findings from various studies highlight the need for a holistic and adaptive approach in managing differences between B2B and B2C, and formulate propositions that can form the basis for future research. This article provides important insights for practitioners and academics in understanding how thought leadership can act as an effective link between these two different business models.
Co-Authors Acong Dewantoro Anggi Firmanjaya Saputra Arief Maulana Chichi Andriani Chichi Andriani Chichi Andriani, Chichi Fauzi Fauzi Gesit Thabrani Hafid Gisen Parastra Nadilla Ulantari Silvia Netsyah Suretno Samuel Sianturi Tri Annisa Irsan Yolandafitri Zulvia Yunia Wardi Yunia Wardi