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All Journal JCRS (Journal of Community Research and Service) Journal of Research in Social Science and Humanities Proceeding International Seminar of Islamic Studies All Fields of Science Journal Liaison Academia and Sosiety International Journal of Integrative Sciences
RITONGA, HUSNI MUHARRAM
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Journal : JCRS (Journal of Community Research and Service)

 1 
Optimization of Digital Marketing Strategies to Increase Revenue from The Tourism Sector in Kota Pari Village Ritonga, Husni Muharram; Daulay, Muhammad Toyib; Erwansyah, Erwansyah; Mukti, Jihan Tri
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.46006

Abstract

Kota Pari Village, PantaiCermin District, SerdangBedagai Regency, was the focus of this research because its residents saw a need to promote its tourist attractions online. The term "digital marketing" refers to the usage of digital tools by the majority of an organization's marketing team. To increase marketing and reach target markets via digital marketing, the tourism administrators in Kota Pari Village are the primary focus of this research. To do this, they will need to make use of information dissemination tools and online sales promotion, such as social media and websites, which are accessible to people all over the world. MaterialtobesubmittedtotheresearchThis is a digital marketing approach for the tourism industry to ensure a high volume of customers. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, the findings indicated that both strategy (X1) and digital marketing (X2) had a favorable and significant influence on increasing visits to tourism areas. With the results of this study, businesses and tourists in Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency can adapt to the changing times and provide for the needs of those who come to visit.
Digital Marketing Strategy and Sales of Household Products in Pari Urban Village: A Case Study Sanny, Annisa; Ritonga, Husni Muharram; Suwarno, Suwarno; Putri, Indah Febriani
Journal of Community Research and Service Vol 7, No 2: July 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i2.45915

Abstract

This study aims to help the inhabitants of Kota Pari Village, PantaiCermin District, SerdangBedagai Regency by developing and implementing marketing strategies through digital marketing medium to boost sales of household products. To ensure that the domestic industry's products are well-known and in demand beyond the immediate area, this study aims to educate the local community on how to effectively promote them via digital marketing. A positive and statistically significant impact of marketing tactics on digital marketing was found in this study. The sales of common consumer goods are significantly impacted by marketing efforts. Household goods sales are significantly impacted for the better by digital marketing. The internet marketing of household products benefits greatly from strategic marketing. In Kota Pari Village, Pantai Cermin District, Serdang Bedagai Regency, it is intended that household industry actors will be able to learn about and implement digital marketing strategies in order to boost their sales and revenue.
A SEM Analysis Of Visitors' Interest In Pari City Village Tourism, Pantai Cermin District, Serdang Bedagai Region Ritonga, Husni Muharram; Indrawan, Muhammad Isa; Sari, Dian Septiana
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.35011

Abstract

Pari City is one of the villages in the Serdang Bedagai District of Pantai Cermin. A narrative relating to the village's location, which is surrounded by beaches, revealed the village's name as Pari, according to information from locals. On one of these beaches, stingrays are rumored to congregate. There are a significant number of stingrays on the shore, making their capture easy for everyone. Over time, word of the quantity of stingrays in this village spread to neighboring communities, luring many people from other villages to come and catch them. People from surrounding villages are unaware of this village's former name, and the people do not have a moniker for their community. Due to the abundance of stingrays along this community's coastline, people from outside the village have dubbed it the City of Pari. The explanation is obvious since, according to the legend, the profusion of stingrays resembles a city because there are so many of them, and over time people have grown accustomed to calling it the City of Stingrays. According to tales told by locals, stingrays were formerly abundant on the beach, but they are now extremely rare and almost never seen again due to commercial fishing and trading. Therefore, Kota Pari Village is deemed essential for usage as a tourist destination, and tourism development and development in this village are anticipated to optimize the potential and principal functions and give additional value to raise Village Original Income (PADes) and Regional Original Income (PAD). Moreover, it is anticipated that tourism will enhance the level of community welfare, particularly for the local village community and generally for the inhabitants of Kota Pari Village. Using the Structural Equation Modeling (SEM) technique, the correlation between each indicator and variable is analyzed to determine the level of interest in a visit. It is intended that the SEM method study will provide input and strategic plans for the growth and expansion of Kota Pari Village Tourism
The Effect of Servicescape on Consumer Loyalty Through Consumer Satisfaction as a Variable Intervening at the Coffee Crowd Medan Syahputra, Aditia; Sanny, Annisa; Ritonga, Husni Muharram
Journal of Community Research and Service Vol 6, No 2: July 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v6i2.37813

Abstract

This study intends to examine the relationship between the servicescape and client loyalty, with customer happiness serving as an intermediate measure. The investigation was conducted at the The Coffee Crowd location in Sun Plaza. This is an example of causal association research. In this study, 95 responses represented the sample size. Using the SmartPLS software, PLS-SEM was utilized to perform data analysis. The outcomes demonstrated that servicescape has a favorable and statistically significant impact on customer satisfaction. Customer loyalty is positively and significantly affected by servicescape and customer happiness. servicescape has a favorable and considerable effect on customer satisfaction and consumer loyalty.
Co-Authors Daulay, Muhammad Toyib Erwansyah, Erwansyah Indrawan, Muhammad Isa Lestario, Febrilian Mukti, Jihan Tri Mutia, Asniati Nst, Muhammad Yusuf Hidayah Putri, Indah Febriani Rizky, M. Chaerul Sanny, Annisa Sari, Dian Septiana Sebayang, Saimara AM Sihombing, Ayu Juni Suwarno Suwarno Syahputra, Aditia Tanjung, Machyani Syafriani Indah