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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Business & Banking J-MAS (Jurnal Manajemen dan Sains) Journal of Global Business and Management Review Jurnal Manajemen Bisnis dan Keuangan Wiga : Jurnal Penelitian Ilmu Ekonomi Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan
Christiarini, Renny
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Humanities Economics, Econometrics & Finance Social Sciences Other

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Journal : Social Engagement: Jurnal Pengabdian Kepada Masyarakat

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Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”
Co-Authors Fidia, Fidia Herdinasari, Renisa Ester Lily Purwianti Macnico, Peter Permata, Nadiva Surya Qadri, Rizni Aulia Seren, Seren Shevia, Shevia