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All Journal Transekonomika : Akuntansi, Bisnis dan Keuangan Wiga : Jurnal Penelitian Ilmu Ekonomi
Macnico, Peter
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Economics, Econometrics & Finance Social Sciences

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ANALISA IMPLEMENTASI MANAJEMEN RANTAI PASOK BERBASIS ERP PADA SISTEM DISTRIBUSI PT SEMEN INDONESIA TBK Fidia; Macnico, Peter; Christini, Julia; Sandra, Novi; Nuraeni, Yuni; Laulita, Nasar Buntu; Cuandra, Fendy
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 3 (2022): May 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i3.135

Abstract

PT Semen Indonesia (Limited Company) is one of the largest companies in Indonesia that produces cement. The application of the ERP-based Supply Chain Management concept to the distribution system of PT Semen Indonesia is needed to fulfill the needs of end customers. This analysis aims to measure the performance of supply chain core processes in companies that have links ranging from the flow of raw materials from suppliers to the hands of final consumers, as well as ERP implementation in order to find out the positive and negative impacts of ERP implementation at PT Semen Indonesia in improving the distribution system. The research method used is qualitative by collecting related data and studies of documentation to map the ERP-based Supply Chain implementation at PT. Semen Indonesia, especially in the final product distribution process. The result achieved is to get a comparison between the positive and negative impacts of ERP implementation at PT Semen Indonesia in improving the distribution process. ERP implementation at PT Semen Gresik has a good impact on the effectiveness and efficiency of the distribution system improvement process, but also has consequences for the effectiveness and efficiency obtained. While the results of the analysis through business process modeling, the cement distribution process in the research object is included in the Supply Chain Operations Reference (SCOR) delivery process with the category of stocked product companies. Activities in the business process do not all follow the activities at SCOR, there is one activity that is not appropriate, namely providing proof of payment to customers, because the initial payment mechanism implemented by PT. Semen Indonesia.
Streaming Popularity: Analyzing the Competition of SVOD Brands in Achieving Preferences and Loyalty of Generation Z Macnico, Peter; Christiarini, Renny; Purwianti, Lily
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1227

Abstract

This study investigates the impact of brand experience, brand trust, brand image and  brand awareness on brand loyalty among Generation Z customers. As competition intensifies in the Subscription Video On Demand (SVOD) industry, particularly with Generation Z’s increasing influence, SVOD brands strive to differentiate themselves through distinct logos, enhanced user experiences, and intuitive applications. The research is set in the context of Batam, where 259 Generation Z customers participated in the study via a questionnaire distributed through Google Forms. The questionnaire employed a 5-point Likert scale to measure various brand-related factors. Respondents were selected using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results demonstrate that brand experience has a significant positive impact on brand image, brand trust, and brand loyalty. Similarly, brand awareness positively affects both brand image and brand trust. However, brand awareness does not significantly influence brand loyalty, nor does brand trust significantly affect loyalty. Additionally, brand image has no significant impact on brand trust. The findings underscore the pivotal role of brand experience and brand image in fostering loyalty among Generation Z customers, offering valuable insights for SVOD brands aiming to enhance their market position.
Co-Authors Christiarini, Renny Christini, Julia Cuandra, Fendy Fidia Laulita, Nasar Buntu Lily Purwianti Nuraeni, Yuni Sandra, Novi