Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
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All Journal Journal of Enterprise and Development (JED) Management Studies and Entrepreneurship Journal (MSEJ)
Nuzula, Isnaini
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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What Factors Drive Purchase Intentions? An Examination of Online Marketplace Users Lady; Ricky; Nuzula, Isnaini
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri (UIN) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11362

Abstract

Purpose: The study examines how factors such as perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude influence online purchase intentions on marketplace platforms.Method: We gathered data through a survey of 310 e-commerce users. The collected data were then analyzed using Partial Least Squares (PLS) with SmartPLS 3.2.9 software to identify and quantify the relationships between the determinants—perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude—and online purchase intention.Result: The research findings indicate that perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude all significantly influence online purchase intention. The inclusion of attitude underscores its importance in understanding online shopping behavior.Practical Implications for Economic Growth and Development: This study suggests that enhancing user experience, trust, and satisfaction on marketplace platforms can drive online purchase intentions, ultimately supporting economic growth by boosting e-commerce activity and fostering the development of digital markets.
Analisis Yang Mempengaruhi Repurchase Intention Pada J.CO Di Kota Batam Purwianti, Lily; Nuzula, Isnaini; Fidia; Kamilatunnaimah, Mutiara; Macnino, Peter; William
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4470

Abstract

Dalam era globalisasi saat ini, masyarakat cenderung menginginkan hal-hal yang praktis dan cepat. Industri makanan cepat saji, termasuk bisnis kue donat, telah mengalami perkembangan pesat sebagai hasil dari globalisasi. J.CO Donuts & Coffee, sebagai merek donat dan kopi yang berasal dari Indonesia, telah menjadi pesaing yang serius dalam industri ini. Merek ini berhasil menarik perhatian pelanggan baru dengan produk-produk berkualitas, store atmosphere yang menarik, serta brand image yang kuat sebagai merek yang fun, modern, dan trendy. Penelitian ini bertujuan untuk mengevaluasi faktor-faktor yang mempengaruhi masyarakat Kota Batam untuk membeli ulang (repurchase intention) produk J.CO Donuts & Coffee. Variabel tersebut meliputi service quality, price, brand image, dan store atmosphere. Metode yang dipakai, berapa sampel, kesimpulan, keterbatasan penelitian. Sampel dipilih dengan menggunakan metode judgement sampling yang berupa teknik convenience sampling pada 262 responden dan SPSS Statistic 26 dilakukan untuk menguji hipotesis penelitian. Hasil penelitian ini menunjukan bahwa harga, citra merek, atmosfer toko berpengaruh signifikan terhadap minat beli ulang, kualitas pelayanan tidak berpengaruh signifikan untuk mempengaruhi minat beli ulang.
Co-Authors Fidia Kamilatunnaimah, Mutiara Lady Lily Purwianti Macnino, Peter Ricky William