Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Journal of Enterprise and Development (JED) Transekonomika : Akuntansi, Bisnis dan Keuangan
Lady
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
What Factors Drive Purchase Intentions? An Examination of Online Marketplace Users Lady; Ricky; Nuzula, Isnaini
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri (UIN) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11362

Abstract

Purpose: The study examines how factors such as perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude influence online purchase intentions on marketplace platforms.Method: We gathered data through a survey of 310 e-commerce users. The collected data were then analyzed using Partial Least Squares (PLS) with SmartPLS 3.2.9 software to identify and quantify the relationships between the determinants—perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude—and online purchase intention.Result: The research findings indicate that perceived usefulness, ease of use, cost, customer trust, satisfaction, and attitude all significantly influence online purchase intention. The inclusion of attitude underscores its importance in understanding online shopping behavior.Practical Implications for Economic Growth and Development: This study suggests that enhancing user experience, trust, and satisfaction on marketplace platforms can drive online purchase intentions, ultimately supporting economic growth by boosting e-commerce activity and fostering the development of digital markets.
ANALISIS DAN IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM TINY PRESENT Sentoso, Antony; Lady; Marninda, Caroline; Angela; Wijaya, Charlie; Martinus, Titan
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 3 (2023): May 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i3.423

Abstract

A celebration is always associated with giving hampers as a means of socializing. Often, there are many businesses engaged in this field, one of which is Tiny Present. In an increasingly digital era that makes business people also adapt to the use of social media in its operations. Tiny Present has used the Instagram platform as a means of promotion and required the development of other platforms to optimize this business. The author conducted an interview with the owner and literature study on the implementation that is suitable for this MSME and the author decided to implement the use of LinkTree, WhatsApp Business, and landing pages that are considered capable of increasing brand awareness and sales from Tiny Present.
Co-Authors Angela Charlie Wijaya Marninda, Caroline Martinus, Titan Nuzula, Isnaini Ricky Sentoso, Antony