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All Journal Jurnal Ilmiah Manajemen Kesatuan
Anggara, Kurnia Yudha
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Economics, Econometrics & Finance Social Sciences

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Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3 Anggara, Kurnia Yudha; Astuti, Miguna; Aryani, Lina
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i3.364

Abstract

This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest
Co-Authors Aryani, Lina Astuti, Miguna