Articles
<![CDATA[Pengaruh iklan, selebriti pendukung dan pemasaran dari mulut ke mulut terhadap kesadaran merek pada produk mie sedaap ]]>
<![CDATA[Putri, Arliza Nurliana]]>;
<![CDATA[Handayani, Tati]]>;
<![CDATA[Astuti, Miguna]]>
<![CDATA[ JURNAL MANAJEMEN Vol 11, No 1 (2019) ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.29264/jmmn.v11i1.4524
<![CDATA[Penelitian bertujuan untuk mengetahui: (1) pengaruh iklan terhadap kesadaran merek produk Mie Sedaap (2) pengaruh celebrity endorser terhadap kesadaran merek produk Mie Sedaap (3) pengaruh word of mouth marketing terhadap kesadaran merek Produk Mie Sedaap. Populasi yang digunakan dalam penelitian ini adalah Komunitas Kecamatan Pamulang. Dengan ukuran sampel yang diambil sebanyak 100 responden. dengan metode non-probability sampling khususnya Incidental Sampling yang merupakan teknik pengumpulan sampel secara kebetulan, yaitu siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, jika dilihat oleh orang yang kebetulan bertemu maka cocok sebagai sumber data. Teknik analisis yang digunakan adalah Partial Least Square. Hasil penelitian ini menunjukkan bahwa (1) iklan berpengaruh positif dan signifikan (2) celebrity endorser memiliki pengaruh positif tetapi tidak berpengaruh dan tidak signifikan (3) word of mouth marketing memiliki pengaruh positif dan signifikan.]]>
<![CDATA[PENGARUH INOVASI DAN ORIENTASI KEWIRAUSAHAAN TERHADAP KEUNGGULAN BERSAING UMKM KULINER ]]>
<![CDATA[Lestari, Inda]]>;
<![CDATA[Astuti, Miguna]]>;
<![CDATA[Ridwan, Hariyanto]]>
<![CDATA[ Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 4 No 1 (2019) ]]>
Publisher : <![CDATA[Economic Faculty, Attahiriyah Islamic University ]]>
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DOI: 10.36226/jrmb.v4i1.245
<![CDATA[This research was conducted to analyze the effect of innovation orientation and entrepreneurship on the competitive advantage of culinary MSMEs in the Cilandak Barat area, South Jakarta. The population used for this study was 36 actors in the culinary field of SMEC. The sampling technique uses a saturated sampling method. The data analysis tool used is PLS 3.0. The results of this study indicate that the innovation variable has a significant influence on the culinary competitiveness of SMEC. And, entrepreneurial orientation has a significant influence on the culinary competitiveness of SMEC. The researcher suggests SMECs to pay attention to other factors that can influence competitive advantage. Keywords: Innovation, Entrepreneurship Orientation, Competitive Advantage]]>
<![CDATA[KEUNGGULAN BERSAING BISNIS PENDIDIKAN NON-FORMAL DI JAKARTA ]]>
<![CDATA[Astuti, Miguna]]>
<![CDATA[ Ekonomi dan Bisnis Vol 3, No 1 (2016): Ekonomi dan Bisnis ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta ]]>
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DOI: 10.35590/jeb.v3i1.724
<![CDATA[The fundamental problem that led to this study is the limited empirical knowledge about non-formal education SMBs in Indonesia generally and in Jakarta especially, which makes the development of adapted theories and their successful implementation difficult. The non-formal education SMBs more known as ‘courses’. The paper addresses three specific problems: competitive advantage of courses and the impact of reputation and customer relationship factors on it.The specific goals and contributions of the research: (1) identifying customers’ perception on reputation of courses in Jakarta (2) identifying customers’ perception on customer relationship of courses in Jakarta (3) identifying customers, perception on competitive advantage of courses in Jakarta, and (4) analyzing the effect of reputation and customer relationship on competitive advantage of courses in Jakarta.The research methods used are explanatory and descriptive surveys using simple random. The data collecting technique used are literatures studies, observations, and questionnaires. The result of the collected data with the primary data source was received in form of number of sample of 135 respondents, in this case were students of 21 courses in Jakarta.The findings are: (1) Reputation perceived as average by customer (2) Customerrelationship perceived as average by customer, while (3) Competitive Advantage perceived as above than average by customer, (4) Reputation and customer relationship together have an influence on competitive advantage of courses in Jakarta, while individually reputation have no significant effect on reputation of courses in Jakarta.]]>
<![CDATA[Pengaruh Orientasi Pasar dan Inovasi Terdapat Kinerja Pemasaran UMKM Kuliner ]]>
<![CDATA[Astuti, Miguna]]>;
<![CDATA[Prambaudy, Khaiz]]>;
<![CDATA[Tjiptaningsih, Dwi Siti]]>
<![CDATA[ Benefit: Jurnal Manajemen dan Bisnis Volume 4 No 1 Juni 2019 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/benefit.v4i1.7345
<![CDATA[Penelitian ini menganalisis pengaruh orientasi pasar dan inovasi terhadap kinerja pemasaranumkm kuliner di wilayah kecamatan Ciputat Timur, Tangerang Selatan.Rumusan masalah adalah untuk mengidentifikasi pengaruh masing-masing variabel independen terhadap variabel dependen.Populasi yang digunakan untuk penelitian ini adalah pelaku UMKM kuliner yang berada diwilayah kecamatan Ciputat Timur.Ukuran sampel diambil 55 responden.Metode pengumpulan data menggunakan kuesioner berskala likert dengan jawaban nilai 1 sampai dengan 5.Teknik penentuan sampel menggunakan metode non probability sampling.Teknik analisis yang digunakan adalah partial least square (PLS).Hasil penelitian ini menunjukkan bahwa (1) orientasi pasar memiliki pengaruh yang signifikan terhadap kinerja pemasaran umkm kuliner. (2) Inovasi memiliki pengaruh yang signifikan terhadap kinerja pemasaran pada umkm kuliner. Penelitian ini memiliki keterbatasan dalam jumlah variabel, diharapkan penelitian mendatang dapat memperhatikan faktor-faktor lainnya sehingga dapat meningkatkan akurasi pada hasil penelitian dalam konteks peningkatan kinerja pemasaran.Peneliti menyarankan kepada pelaku UMKM, agar memperhatikan faktor lainnya yang dapat mempengaruhi kinerja pemasaran.]]>
<![CDATA[E-Marketing Bagi Pelaku UMKM Di Desa Citeras Kec. Rangkasbitung Kab.Lebak-Banten ]]>
<![CDATA[Astuti, Miguna]]>;
<![CDATA[Handayani, Tati]]>
<![CDATA[ KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol 2, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Serang Raya ]]>
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DOI: 10.30656/ka.v2i1.1688
<![CDATA[This study aims to carry out community service activities (ABDIMAS) to provide knowledge of e-marketing so that participants are able to recognize, understand and apply e-marketing in marketing their products so that they can advance their business. There are 67 micro, small and household craft industries in Citeras village, but their e-marketing activities did not reach 5%. The method of this ABDIMAS activity is a participatory method through training and mentoring activities where the implementation is evaluated using questionnaires and measured based on the criteria and indicators that have been made and the service team provides pocketbooks for deeper guidance. The results of this service are (1) a high level of participation from the Citeras village office and communities that have MSME businesses that fully support the Community Partnership Program. This can be seen from the willingness of the village to facilitate the event and also be seen from the enthusiastic arrival of the participants during training and mentoring.(2) All participants of the Community Partnership Program stated that the Community Partnership Program activities were very beneficial for their business and some of them hoped that the Community Partnership Program activities would be carried out routinely with the same material, especially in the mentoring section (APPLICATION).]]>
<![CDATA[Kepuasan Konsumen Sunyi House of Coffee and Hope ]]>
<![CDATA[Lorenssa, Berliana Adinda]]>;
<![CDATA[Astuti, Miguna]]>;
<![CDATA[Husniati, Renny]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i3.360
<![CDATA[In this research there is a quantitative descriptive methods were used with respondents, namely consumers of Sunyi House of Coffee and Hope. This coffee shop has employees with disabilities. In this research aims to determine the condition of consumer satisfaction Sunyi House of Coffee and Hope is influenced by the service quality, location and facilities. The population in this study are customers of Sunyi House of Coffee and Hope. Samples taken as many as 100 respondents by random sampling method. Data collection was done through the distribution of questionnaires with descriptive data analysis techniques. The results of the study stated that 1). Has led to customer satisfaction Sunyi House of Coffee and Hope, 2). Service quality has been done well, 3). The location offered received very high attention, 4). The facilities provided are quite good. Keywords : Service Quality, Location, Facilities, Customer Satisfaction, Coffee Shop]]>
<![CDATA[Minat Beli Konsumen Atas Produk Sepeda Motor Yamaha MIO M3 ]]>
<![CDATA[Anggara, Kurnia Yudha]]>;
<![CDATA[Astuti, Miguna]]>;
<![CDATA[Aryani, Lina]]>
<![CDATA[ Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 3 (2020): JIMKES Edisi Desember 2020 ]]>
Publisher : <![CDATA[LPPM Institut Bisnis dan Informatika Kesatuan ]]>
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DOI: 10.37641/jimkes.v8i3.364
<![CDATA[This research is a quantitative research that aims to determine the effect of price, Brand Image and Quality Product. The population to consumers who come to Yamaha dealers in the area of South Jakarta City, the sample size was taken as many as 75 respondents, with probability sampling method, especially Random Sampling. Data collection is done through the distribution of questionaires. The analysis technique used is the method of PLS (Partial Last Square) analysis. The results of this study indicate that (p1) price has significant effect on buying interest. Keywords: Price, Brand Image, Product Quality, and Purchase Interest]]>
<![CDATA[Meningkatkan Kinerja Pemasaran melalui Orientasi Pasar dan Orientasi Kewirausahaan ]]>
<![CDATA[Rizki Aulia]]>;
<![CDATA[Miguna Astuti]]>;
<![CDATA[Hariyanto Ridwan]]>
<![CDATA[ JURNAL ILMIAH MANAJEMEN & BISNIS Vol 20, No 1 (2019): April - September 2019 ]]>
Publisher : <![CDATA[UNIVERSITAS MUHAMMADIYAH SUMATERA UTARA ]]>
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DOI: 10.30596/jimb.v20i1.2397
<![CDATA[This study analyzes the influence of market orientation and entrepreneurial orientation on performance marketing on culinary small and medium enterpreses (SMEs) in Ciganjur region, South Jakarta. The purpose of this research was carried out to: (1) determine the influence of market orientation on performance marketing; (2) determine the influence of entrepreneurial orientation effect on performance marketing. With descriptive quantitative approach, the sampling techniques used in this research is total population sampling. The primary data are obtained through questionnaires to the 44 respondents of SMEs culinary registered in Ciganjur, South Jakarta. The tool used to analyze the data in this research is Partial Least Square (PLS) 3.0. The results obtained: (1) market orientation significantly influence the SMEs culinary’s marketing performance; (2) entrepreneurial orientation does not influence the SMEs culinary’s marketing performance.]]>
<![CDATA[PROGRAM KEMITRAAN KOMUNITAS PADA 'ENYE-ENYE ’DI DESA MEKAR AGUNG, KABUPATEN CIBADAK, LEBAK - BANTEN ]]>
<![CDATA[Miguna Astuti]]>;
<![CDATA[Rosali Sembiring]]>;
<![CDATA[Agni Rizkita Amanda]]>
<![CDATA[ Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 1, No 3 (2018): Kumawula: Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Padjadjaran ]]>
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DOI: 10.24198/kumawula.v1i3.19196
<![CDATA[Kabupaten Lebak adalah salah satu kabupaten terbesar di Provinsi Banten. Namun, potensi daerah yang besar ini tidak diikuti oleh pengembangan potensi sumber daya lokal yang optimal. Menyadari masalah ini berkaitan dengan potensi produk tanaman singkong di Kabupaten Lebak adalah pendorong utama di balik program layanan masyarakat ini. Kelompok Wanita Pagoda (KWP) sebagai mitra adalah sekelompok wanita yang bermarkas di salah satu desa kecil di Kabupaten Lebak, para wanita ini telah mengolah singkong menjadi makanan yang dikenal di daerah Cibadak dengan nama Enye-Enye sepanjang hidup mereka. Setelah kegiatan pelatihan dan pendampingan, dapat disimpulkan bahwa: (1) proses pembuatan Enye-Enye di desa Mekaragung masih sangat tradisional dan jauh dari baik, meskipun produk Enye-Enye adalah makanan yang cukup populer dan merupakan salah satu dari produk unggulan di kawasan (2) anggota KWP masih memiliki pemahaman minimum tentang standar kebersihan dan kesehatan dalam produksi Enye-Enye; (3) anggota Kelompok Pagoda Perempuan (KWP) masih memiliki pemahaman yang minimal tentang pemasaran produk Enye-Enye (4) pemahaman tentang kebersihan dan kesehatan dan pemasaran anggota KWP meningkat setelah pelatihan diadakan; (5) setelah kegiatan pendampingan, anggota KWP mulai melihat dan mempertimbangkan penggunaan alternatif metode, alat / mesin dalam memproduksi Enye-Enye.]]>
<![CDATA[Asimetri Informasi Dan Manajemen Laba Dengan Mekanisme Corporate Governance Sebagai Pemoderasi (Studi Pada Bank Go Publik Yang Terdaftar Di Bursa Efek Indonesia) ]]>
<![CDATA[Husnah Nur Laela Ermaya]]>;
<![CDATA[Miguna Astuti]]>
<![CDATA[ Jurnal MEBIS (Manajemen dan Bisnis) Vol 2 No 2 (2017): December 2017 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v2i2.9
<![CDATA[Penelitian ini bertujuan unttuk menganalisis pengaruh asimetri informasi terhadap manajemen laba dengan dimoderasi oleh mekanisme corporate governance. Sampel pada penelitian ini sebanyak 20 perusahaan perbankan go public yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2012–2016. Teknik pengambilan sampel dilakukan secara purposive sampling. Analisis ini mengunakan regresi linear berganda yang sebelumnya dilakukan pengujian asumsi klasik. Hasil analisis regresi linear berganda ini menunjukkan bahwa asimetri informasi tidak berpengaruh signifikan terhadap manajemen laba. Komposisi dewan komisaris dan ukuran dewan komisaris tidak berpengaruh signifikan terhadap manajemen laba dan ukuran komite audit berpengaruh signifikan terhadap manajemen laba.]]>
