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All Journal Jurnal Ilmiah Manajemen Kesatuan
Prasetyo, Muslih Dwi
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan, Fasilitas dan Persepsi Harga Terhadap Kepuasan Konsumen Prasetyo, Muslih Dwi; Susanto, Susanto; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.427

Abstract

This study aims to see the effect of service quality, facilities and price perception on customer satisfaction in Yogyakarta Pojur Barbershop customers. This type of research used in this research is descriptive quantitative. The population used in this study were 155 respondents. The sample in this study were 155 customers who had used barbershop pojur at least once. The sampling technique used was nonprobability sampling with data collection methods using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, service quality, facilities and price perceptions simultaneously have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on customer satisfaction, facilities have a positive and significant effect on customer satisfaction and price perception is positive and significant towards consumer satisfaction.
Co-Authors Maharani, Bernadetta Diansepti Susanto Susanto