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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Jurnal Ilmiah Manajemen Kesatuan
Maharani, Bernadetta Diansepti
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Kualitas Pelayanan, Fasilitas dan Persepsi Harga Terhadap Kepuasan Konsumen Prasetyo, Muslih Dwi; Susanto, Susanto; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 1 (2021): JIMKES Edisi April 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i1.427

Abstract

This study aims to see the effect of service quality, facilities and price perception on customer satisfaction in Yogyakarta Pojur Barbershop customers. This type of research used in this research is descriptive quantitative. The population used in this study were 155 respondents. The sample in this study were 155 customers who had used barbershop pojur at least once. The sampling technique used was nonprobability sampling with data collection methods using a questionnaire. The data analysis technique in this study used multiple linear regression. Based on the results of this study, service quality, facilities and price perceptions simultaneously have a positive and significant effect on customer satisfaction, Service quality has a positive and significant effect on customer satisfaction, facilities have a positive and significant effect on customer satisfaction and price perception is positive and significant towards consumer satisfaction.
Pengaruh Electronic Word of Mouth dan Security Terhadap Buying Decision Melalui Electronic Trust Sebagai Variabel Media Alfiani, Leli; Lukitaningsih, Ambar; Maharani, Bernadetta Diansepti
Jurnal Ilmiah Manajemen Kesatuan Vol 9 No 2 (2021): JIMKES Edisi Agustus 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i2.434

Abstract

The rapid development of technology has made business competition in the e-commerce sector even tighter. Consumer purchasing decision making is influenced by several factors such as Trust Online. Tokopedia is an Indonesian company that is engaged in e-commerce. The problems of this research are worry, uncertainty and fear of the risks received when faced withshopping online. For this reason, in this study, the researcher wanted to know what factors influence generation Y. Researchers narrowed down three variables, E-Wom, Security, E-Trust This study used a quantitative research type and selected 150 people (male & female, 18-28 years old, and using e-commerce Tokopedia) as research subjects. Researchers used the SPSS application to test the results of the study. The results showed that the most influencing factor in influencing purchasing decisions when doingshopping online application-basedwas Electronic Trust, followed by Electronic Word Of Mouth, and the last which had the least effect was Security. Keywords: E-commerce, E-Wom, Security, E-Trust, Buying Decision
Intensi Pembelian Produk Ramah Lingkungan Berdasar Theory of Planned Behaviour Maharani, Bernadetta Diansepti; Hutami, Lusia Tria Hatmanti; Isna, Kadek
Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v9i2.6152

Abstract

This study explains one of the phenomena in Marketing Management, namely the purchasing intention of green products in generation Z. This study uses a modification of the theory development of Theory of Planned Behavior. The purpose of this study was to analyze the effect of attitudes, subjective norms, perceived behavioral control and environmental concern on the purchasing intention of green products in generation Z. The research method used Smart PLS. This study uses a purposive convenience sampling method on 150 college students and students in Yogyakarta who were born between 1995-2012 and know about green products. The research findings indicate that attitudes, subjective norms, perceived behavioral control and environmental concern positively effect on the purchasing intention of green products in generation Z.
Pengaruh Usability, Information Quality, dan Service Interaction Terhadap Loyalitas Konsumen Dengan Kepuasan Sebagai Variabel Intervening (Studi Pada Konsumen Tokopedia di Kabupaten Kediri) Bintari, Wulan Probo; Udayana, IBN; Maharani, Bernadetta Diansepti
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 20, No 1 (2022): Maret 2022
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v20i1.12286

Abstract

Tokopedia merupakan salah satu marketplace asal Indonesia dengan pertumbuhan yang pesat. Pada tahun 2021 Tokopedia meraih jumlah kunjungan web bulanan terbanyak di Indonesia. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh antara usability, information quality, dan service interaction terhadap kepuasan dan loyalitas konsumen Tokopedia di Kabupaten Kediri. Penelitian dilakukan secara online dengan menyebarkan kuesioner melalui google forms kepada 96 konsumen Tokopedia di Kabupaten Kediri. Data yang telah terkumpul kemudian dianalisis menggunakan uji validitas, uji reliabilitas, uji regresi linier berganda, uji t, uji f, uji koefisien determinasi, dan uji sobel, yang diolah dengan program SPSS. Hasil penelitian menunjukkan bahwa bahwa (1) usability berpengaruh negatif dan tidak signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (2) information quality berpengaruh negatif dan tidak signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (3) service interaction berpengaruh positif dan signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (4) usability, information quality, service interaction secara simultan berpengaruh positif dan signifikan terhadap kepuasan konsumen Tokopedia di Kabupaten Kediri; (5) kepuasan berpengaruh negatif dan tidak signifikan terhadap loyalitas konsumen Tokopedia di Kabupaten Kediri.
Co-Authors Alfiani, Leli Ambar Lukitaningsih Bintari, Wulan Probo Hutami, Lusia Tria Hatmanti IBN Udayana, IBN Isna, Kadek Prasetyo, Muslih Dwi Susanto Susanto