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All Journal Jurnal Ekonomi Modernisasi JURNAL KEBANGSAAN Jurnal Sosioteknologi Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Technomedia Journal Journal of Secretary and Business Administration OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JIKA: Jurnal Ilmu Keuangan dan Perbankan Almana : Jurnal Manajemen dan Bisnis The International Journal of Business Review (The Jobs Review) eCo-Buss Jurnal E-Bis: Ekonomi Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi Majalah Bisnis & IPTEK JDEP (Jurnal Dinamika Ekonomi Pembangunan) Jurnal ADAM : Jurnal Pengabdian Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Science Utilizing Technology Journal of Social Science Utilizing Technology
Budi Rustandi Kartawinata
Universitas Telkom
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Journal : Jurnal Ekonomi

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THE EFFECT OF CO-BRANDING ON BUYING INTEREST IN AEROSTREET PRODUCTS Ahmad Maulana Lotian; Budi Rustandi Kartawinata
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

Fashion is not only related to clothing, but there are other functional objects that can be combined with other elements so that they become tools that can show one's appearance in the general public. Fashion has a very wide market reach because almost some Indonesian people and even the world need the use of fashion to support daily activities. The method used in this research is quantitative method with descriptive research type. The population used in this study was people who knew Aerostreet with a sample of 100 respondents. The sampling used in this study is probability sampling. Based on the results of research using descriptive analysis with the help of SPSS, it shows that the Co-Branding variable which has t count 4.272 > 1.984 ttable with sig 0.000 < 0.05, then H0 is rejected and H1 is accepted, meaning that there is a positive influence from the Co-Branding variable (X) on the variable of buying interest (Y).
Co-Authors Aditya Wardhana Aditya Wardhana Agung Raya Agung Raya Agus Maolana Hidayat Ahmad Maulana Lotian Aldi Akbar Aldi Akbar Annisa Safitri Arief Hidayat Bagus Novrianto Candra Wijayangka Dyah Maharani Dyah Maharani Farida Fajar Hidayati Hanansa R Dabinda Hidayati, Farida Fajar Hidayati, Farida Fajar Hiendra Kurniawan Jasinda Salsabila Nugrahani Karyadi Mahendra Fakhri Mahir Pradana Muhammad Hasan Rabbani Muhammad Ikhwan Mubaraq Mutiara, Nidia Ananda Nidia Ananda Mutiara Nur Wijayanti Nur Wijayanti Radinka Dynand Mahessara Raditya Apriano Salma Aprilia Siahaan, Theresia Yolaika Susanto Hendiarto Syah Putra, Syah Syahputra Syahputra Syahputra Syahputra Theresia Yolaika Siahaan Treshya Setya Maharani