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All Journal Journal of Economic, Bussines and Accounting (COSTING) Khazanah Sosial Amalee: Indonesian Journal of Community Research & Engagement
Lewaherilla, Novalien Carolina
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Humanities Economics, Econometrics & Finance Public Health Social Sciences Other

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Revitalisasi Tata Kelola menuju Bumdes Produktif pada Bumdes Tanjung Siput Ohoi Lairngangas di Kabupaten Maluku Tenggara Lewaherilla, Novalien Carolina; Ralahallo, Fransiska Natalia; Loppies, Lilian Sonya
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 2 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i2.1899

Abstract

The purpose of implementing this PKM activity is to provide understanding and knowledge about productive BUMDes management, due to the phenomenon that occurred in Tanjung Siput BUMDes Ohoi Lairngangas in Southeast Maluku Regency and to encourage the creation of competitive BUMDes governance in accordance with the nature of its presence, namely to improve the economic welfare of rural communities. Through the Participatory Action Research (PAR) method to the Management and Members of BUMDes, the process of sharing knowledge and skills is carried out, among others regarding the bookkeeping system and its application to BUMDes, Financial Management Implementation, strategies for handling non-performing loans through credit analysis training and strengthening organizational governance through organizational training. The conclusion of this PKM activity is that the understanding of BUMDes members in the field of production management and marketing can increase and there is a change in the mindset of BUMDES members to be more professional and able to run BUMDes.
The Effect of Brand Image and Electronic Word of Mouth on Xiaomi Smartphone Purchasing Decisions Huwae, Victor Ernest; Tabelessy, Walter; Tamher, Etvin Rizal; Tehuayo, Erlinda; Lewaherilla, Novalien Carolina
Khazanah Sosial Vol 5, No 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.32381

Abstract

Brand image and electronic word of mouth still have limitations, so an analysis of brand trust was carried out to mediate the influence of brand image and E-WoM on purchasing decisions. Brand trust can mediate the relationship between brand image and E-WoM on purchasing decisions. This research aimed to determine the influence of brand image and electronic word of mouth on purchasing decisions through brand trust as a mediating variable. This type of research is quantitative research. This research's data type is quantitative, and the data source used primary data. The population in this study were all Pattimura University students and the number of samples was 104. The sampling method used was non-probability sampling using the purposive sampling technique. The data analysis method uses Partial Least Square (PLS), and the data was processed using SmartPLS software version 3.3.3. This research shows that Brand Image influences Purchasing Decisions through Brand Trust with a path coefficient value of 0.185, T-statistics of 3.178 and P-values of 0.002. It means that the Brand Image variable has an indirect positive and significant influence on the Purchase Decision variable through the Brand Trust variable because it has path coefficient values in the range of 0 to 1 and has T-statistic values > 1.96 and P-values < 0.05. Electronic word of mouth influences purchasing decisions through brand trust with a path coefficient value of 0.240, T-statistics of 2.368 and P-values of 0.018. It means that the electronic word-of-mouth variable has a positive and significant indirect influence on the Purchasing Decision variable through the Brand Trust variable because it has a path coefficient value in the range of 0 to 1 and a T-statistic value > 1.96 and also P-values < 0, 05.
Analisis Pengaruh Lingkungan Kerja Non Fisik Dan Motivasi Kerja Terhadap Kinerja Pegawai Ppnpn (Honorer) Dengan Kepuasan Kerja Sebagai Variabel Moderasi Pada Fakultas Ekonomi Dan Bisnis (FEBIS) Universiitas Pattimura Ambon Mauwene, Stenly; Lewaherilla, Novalien Carolina; Leuhery, Ferdy
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10469

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja non fisik dan motivasi kerja terhadap kinerja pegawai PPNPN Fakultas Ekonomi dan Bisnis Universitas Pattimura Ambon melalui kepuasan kerja sebagai variabel moderasi. Responden dalam penelitian ini adalah pegawai PPNPN yang bekerja di Fakultas Ekonomi dan Bisnis Universitas Pattimura Ambon dengan sampel penelitian sebanyak 42 responden. Jenis penelitian ini menggunakan metode kuantitatif dan sumber data menggunakan data primer. Teknik pengumpulan data menggunakan kuesioner melalui google form. Data yang terkumpul kemudian dianalisis menggunakan metode Partial Least Square (PLS) dengan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa secara langsung, kepuasan kerja dan motivasi kerja berpengaruh signifikan terhadap kinerja pegawai PPNPN FEBIS UNPATTI. Namun hasil temuan lain menunjukkan bahwa lingkungan kerja dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja pegawai melalui kepuasan kerja sebagai variabel moderasi. Hal ini berarti bahwa kepuasa kerja tidak memberikan signifikansi yang relevan ketika dijadikan sebagai variabel moderasi. Kemudian keterbatasan dalam penelitian ini adalah responden yang terlibat hanya Pegawai PPNPN FEBIS UNPATTI. Untuk itu, bagi penelitian selanjutnya diharapkan dapat menambahkan variabel lain dan menambahkan responden dari Fakultas maupun Universitas lain.
Co-Authors Huwae, Victor Ernest Leuhery, Ferdy Loppies, Liliana Sonya Mauwene, Stenly Ralahallo, Fransiska Natalia Tabelessy, Walter Tamher, Etvin Rizal Tehuayo, Erlinda