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All Journal Jurnal Manajemen dan Agribisnis Policy Brief Pertanian, Kelautan, dan Biosains Tropika
Suprehatin
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Social Sciences

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Factors Influencing Ready-To-Eat Meal Consumer’s Intention To Use Food Delivery Apps During The Covid-19 Pandemic Aisya Nadya Putri; Rita Nurmalina; Suprehatin
Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.20.1.1

Abstract

Food delivery apps (FDA) are one of the most popular types of online marketing media, providing convenience for consumers to order ready-to-eat meals. The possibility of using and ordering food through FDA has also increased with the rise of Covid-19 cases as people practice social-distancing as a form of subjective norm. This study aims to analyze factors influencing consumers’ intention to use FDA during the pandemic. The primary data from online survey of 327 greater Jakarta residents who previously have or have not used FDA was analyzed using structural equation modelling. Factors significantly related to intention of the theory of reasoned action (TRA), technology acceptance model (TAM), trustworthiness, and perceived risk integration were subjective norm, perceived risk, and attitude, while other variables with significant direct effects were: (1) subjective norm and perceived risk towards attitude and (2) perceived ease of use towards attitude, perceived usefulness, and trustworthiness. Attitude were found moderating the relationship between subjective norms, perceived ease of use, and perceived risk with intention. TRA as a constituent theory was found to be the best at describing purchasing intention through FDA. Managerial implications for third-party FDA and partner restaurants were formulated from these findings. Keywords: consumer intention, food delivery apps, technology acceptance model (TAM), theory of reasoned action (TRA), ready-to-eat meal marketing
Solusi Kebijakan untuk Menangani Penurunan Volume Bahan Baku Industri Crumb Rubber Indonesia Hermanto Siregar; Tanti Novianti; Amzul Rifin; Suprehatin
Policy Brief Pertanian, Kelautan, dan Biosains Tropika Vol 5 No 2 (2023): Policy Brief Pertanian, Kelautan dan Biosains Tropika
Publisher : Direktorat Kajian Strategis dan Reputasi Akademik IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agro-maritim.5.2.593-597

Abstract

Solusi kebijakan mengatasi penurunan harga karet alam dan volume bahan baku industri crumb rubber yang dapat menopang keberlanjutan industri perkaretan nasional mencakup kebijakan perdagangan jangka pendek dan panjang serta kebijakan komplemen lainnya. Kebijakan perdagangan jangka pendek mencakup perencanaan pemasaran luar negeri dan publikasi secara sistematis informasi (data) karet alam Indonesia. Kebijakan perdagangan jangka panjang meliputi hilirisasi sekaligus penganeka-ragaman dan pengembangan pasar ekspor, kebijakan auction untuk karet alam dalam negeri di bursa berjangka, dan perbaikan kebijakan regional lingkup ASEAN. Kebijakan komplemen lainnya berupa komitmen kebijakan pertimbangan nilai ekonomi hijau komoditas karet dan carbon trading (green economic) serta pengembangan komoditas secara berkesinambungan.
Co-Authors Aisya Nadya Putri Amzul Rifin Hermanto Siregar Rita Nurmalina Tanti Novianti