Article Per Year (5 Year)
p-Index From 2019 - 2024
1.77
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Tabarru': Islamic Banking and Finance RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Aghniya: Jurnal Ekonomi Islam JURNAL MANAJEMEN AKUNTANSI (JUMSI) Proceeding International Seminar of Islamic Studies Business and Investment Review
Sihotang, Mutiah Khaira
Unknown Affiliation
Religion Arts Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Business and Investment Review

 1 
Pengaruh Reputasi Dan Pembiayaan Murabahah Terhadap Loyalitas Nasabah Pada PT. BPRS Puduarta Insani Siregar, Mhd Ridwan Husein; Sihotang, Mutiah Khaira
Business and Investment Review Vol. 1 No. 4 (2023)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.v1i4.35

Abstract

This research was conducted with the aim of knowing the influence of reputation on customer loyalty at BPRS Puduarta Insani. To find out the effect of murabahah financing on customer loyalty BPRS Puduarta Insani. To find out the effect of reputation and murabahah financing on customer loyalty at BPRS Puduarta Insani. The research design used was quantitative associative research. The population in this study was 678 customers of BPRS Puduarta Insani’s murabahah financing. The sample of this research is 87 respondents of murabahah financing customers of BPRS Puduarta Insani. The analysis technique used in this research is quantitative data analysis. From the results of this study, there is a significant effect of SBIS on net asset value. From the results of this study, partially, the reputation variable has a significant effect on customer loyalty. Partially, the results of this study show that the murabahah financing variable has a significant effect on customer loyalty. Based on the results of the F test, there is a significant effect of reputation and murabahah financing has a simultaneous effect on customer loyalty. Abstrak Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh pengaruh reputasi terhadap loyalitas nasabah BPRS Puduarta Insani. Untuk mengetahui pengaruh pembiayaan murabahah terhadap loyalitas nasabah BPRS Puduarta Insani. Untuk mengetahui pengaruh reputasi dan pembiayaan murabahah terhadap loyalitas nasabah pada BPRS Puduarta Insani. Rancangan penelitian yang dilakukan adalah penelitian asosiatif kuantitatif. Populasi dalam penelitian ini adalah 678 nasabah pembiayaan murabahah BPRS Puduarta Insani. Sampel penelitian ini adalah 87 responden nsabah pembiayaan murabahah BPRS Puduarta Insani. Teknik analisis yang digunakan dalam penelitian ini adalah analisis data kuantitatif. Dari hasil penelitian ini secara parsial ada pengaruh signifikan SBIS terhadap nilai aktiva bersih. Dari hasil penelitian ini secara parsial bahwa variabel reputasi berpengaruh signifikan terhadap Loyalitas nasabah.. Dari hasil penelitian ini secara parsial bahwa variabel pembiayaan murabahah berpengaruh signifikan terhadap Loyalitas nasabah.. Berdasarkan hasil uji F terdapat ada pengaruh siginfikan reputasi dan pembiayaan murabahah berpengaruh simultan terhadap loyalitas nasabah. Kata Kunci: Reputasi, Pembiayaan Murabahah, Loyalitas
Co-Authors Elyana, Suherti Nur Husein, Ali Kurnia, Efry Pudjito, Ananda Rahmayati Rahmayati, Rahmayati Salman Alfarisi Saputri, Mitha Siregar, Mhd Ridwan Husein Utami, Mega