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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Jurnal Mata Pariwisata Jurnal Mekar Jurnal Menata Journal of Business and Management Inaba
Sukmamedian, Haufi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Veterinary

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Journal : Journal of Business and Management Inaba

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Gentala Arasy Jambi Museum Promotion Strategy in Increasing Tourist Visits Sukmamedian, Haufi; Superwiratni; Permatasari, Mustika
Journal of Business and Management Inaba Vol. 3 No. 1 (2024): Volume 3 Number 1, June 2024
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v3i01.288

Abstract

The large amount of tourist interest has not been supported by adequate facilities. One of them is access to the Gentala Arasy museum through the bridge, there are so many old street vendors who sell without rules so that it seems shabby, the lack of maintenance of lights on the Gentala Arasy bridge and at the Gentala Arasy Museum also affects the attractiveness of the tourist attraction that is the icon of Jambi City. Based on this presentation, we can see that the Gentala Arasy Museum is an interesting tourist attraction to visit, and good management is needed so that tourists who come are amazed and get a good memory of the Gentala Arasy Museum. The collected data is recorded and processed using a computer. The results will be presented in table form and then analyzed quantitatively descriptively. The known formula to determine the level of respondents' conformity between expectations and reality. 5 dimensions of characteristics used by customers in evaluating service quality, namely: reliability, responsiveness, assurance, empathy, tangible.
Co-Authors Afriani, Miratia Asman Abnur, Asman Batti, Marlow Shane Br Pakpahan, Tiara Joy Disry DAILAMI Dailami - Ilham, Wahyudi Lapotulo, Nensi Nensi Lapotulo Nyoman Budiartha R.M. Permatasari, Mustika Pratama, Tito Simatupang, Violetta Cherryline Superwiratni Thamdzir, Moh Wahyudi Ilham Widi Hardini, Widi