Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Lisnarita, Reska Jan Anggraini
Unknown Affiliation
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF SERVICE QUALITY AND COMPANY IMAGE ON CUSTOMER SATISFACTION AT NEW HOLLYWOOD HOTEL PEKANBARU Lisnarita, Reska Jan Anggraini; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality and company image on customer satisfaction at New Hollywood Hotel Pekanbaru. Service quality as variable (X1) company image as variable (X2) and customer satisfaction as (Y).The method in this research is descriptive and quantitative by using SPSS program, where the sample used is guest who stay more than 2 times in New Hollywood Hotel Pekanbaru with 100 respondents. To determine the amount of sampel, slovin formula was used with accidental sampling technique. Data collection techniques through questionnaires and interviews.The result of analysis use multiple linear regression, t test, and f test so that it can be seen that service variable had significantly effect on customer satisfaction and the company image also had a significant effect on customer satisfaction, and service quality and company image simultaneously had significant effect on customer satisfaction.  Keywords: Service Quality, Company Image, Customer Satisfaction 
Co-Authors Meyzi Heriyanto