Article Per Year (5 Year)
p-Index From 2019 - 2024
10.896
P-Index
This Author published in this journals
All Journal SOROT: Jurnal Ilmu-ilmu Sosial JIP (Jurnal Industri dan Perkotaan) Jurnal Kebijakan Publik Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik jurnal niara AdBispreneur JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan dan Konseling PRO PATRIA Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Madaniya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Unri Conference Series: Community Engagement International Journal of Educational Research and Social Sciences (IJERSC) EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS JOURNAL OF COMMUNITY SERVICES PUBLIC AFFAIRS Jurnal Ilmu Administrasi Negara Jurnal Sumber Daya Manusia Unggul (JSDMU) Innovative: Journal Of Social Science Research JLEB: Journal of Law, Education and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Meyzi Heriyanto
Business Administration Study Program, Department Of Administrative Sciences, Faculty Of Social And Political Sciences. Riau University, Pekanbaru, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 143 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 143 Documents
Search

 1   2   3   4   5 
PENGARUH PENGAWASAN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA STAFF DALAM KANTOR PT. RIAU MEDIA TELEVISI PEKANBARU) Kesumawaty, Endang; Heriyanto,, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conduscted in PT. Riau Media Televisi Pekanbaru. This studythe setting of the problem is the effect of the implementation of work controlling onemployee performance at PT. Riau Media Televisi Pekanbaru. Work controlling as anindependent variable (X) and employee performance achievement as the dependentvariable (Y), and this study took a number of respondents were 80 respondents. Dataobtained through the questionnaire and then further processed to be tested throughstatistical analysis such as a simple regression analysis, t test, and correlation analysisand determination with the help of using the SPSS 16 for windows application. Theresults prove that the implementation of work controlling to employee perfomanceachievementin PT. Riau Media Televisi Pekanbaru has done well.Keywords: Work Controlling, Employee Performance, Riau Media Televisi (Rtv)
ANALISIS STRATEGI BERSAING INDUSTRI BISNIS FARMASI/APOTEK DI KOTA PEKANBARU ", Prawiades; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This competition resulted pharmacy business trying to get consumers by way of competitive strategy and maintain its superiority. Many ways out were done in maintaining the pharmacy business by the managers such as creating competitive strategy.The Policy strategy of competing pharmacies in Pekanbaru using one variable Differentiation Strategy, Strategy focus, Overall Cost Leadership.Competitive strategy on Differentiation Strategy variables were indicators into the unique product received good feedback from respondents, while the different indicators in the perception of consumers received a Very Good response. In the Overall Cost Leadership Strategy variables, there were indicators of the ability to have a guaranteed raw material suppliers and different in a dominant market position or have a substantial capital got very good feedback from respondents. While the focus strategy that had a small segment of group indicator within the industry concerned and complete its strategy to serve them by setting aside others received Very Good responses.Keywords: Pharmacy Competitive Strategy, Pharmacy Business Industry in Pekanbaru city
ANALISIS LINGKUNGAN EKSTERNAL DAN INTERNAL SEBAGAI FORMULASI STRATEGI BISNIS. ( Kasus Penerapan Analisis SWOT Pada Perusahaan Otobus Sampri Trayek Dolok Sanggul – Medan, Kecamatan Dolok Sanggul, Kabupaten Humbang Hasundutan, Provinsi Sumatera Utara ) Sihombing, Marganda Parsaulian; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research was conducted at PO Sampri Dolok Sanggul station with Doloksanggul-Medan route. This business engaged in the transportation lease public transport carrying passengers with Dolok Sanggul-Medan route. This study aims to determine the SWOT analysis as strategy formulation and preparation steps forward are intended to define the strategic objectives and corporate finance, as well as designing strategies to achieve these objectives in order to provide the customer the best value.This research is a descriptive qualitative approach, where there is no population and sample. This research using key informants to obtain the required information. The data used are primary data and secondary data.From the results of the analysis can know that there are some alternative strategies that can be used as a tool to win the competition on the route Dolok Sanggul-Medan, and the results of this analysis to formulate long-term strategies.Keyword : SWOT (Strengths, Weakness, Opportunity, Threat) SWOT analysis, alternative strategy P.O Sampri Dolok Sanggul-Medan
PENGARUH BAURAN PEMASARAN DAN LOYALITAS MEREK TERHADAP KEPUASAN NASABAH MENABUNG PADA TABUNGAN SIKOCI BANK NAGARI CABNAG PEKANBARU Sari, Ireni Adila; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of the marketing mix and brand loyalty toward customer satisfaction save savings sikoci Bank Nagari Pekanbaru Branch. This research method is quantitatively using SPSS 21 program, where samples were used that sikoci savings customers who use savings products sikoci by respondents as many as 100 people. The sampling technique used was accidental sampling slovin formula. This study has shown that the results of hypothesis testing t test, t known t arithmetic (5966)> t table (1.985) and sig. (0000)> 0.05. means the marketing mix variables significantly influence customer satisfaction. t (7011)> t table (1.985) and sig (0000) <0:05 means brand loyalty variables significantly influence customer satisfaction.Key words : marketing mix, brand loyalty, customer satisfaction
PENGUKURAN TINGKAT KESADARAN MEREK (BRAND AWARENESS) PADA MOTOR HONDA (STUDI KASUS PADA MAHASISWA FAKULTAS ILMU SOSIA DAN ILMU POLITIK UNIVERSITAS RIAU) Permadi, Giovani; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to test the Brand Awareness Level Measurement (Brand Awareness) At Honda Motor (Case study of social, Faculty of Science and Political Science, University of Riau). Brand awareness measurement can be done by characterizing the four elements, namely, top of mind, brand recall, brand recognition, unaware of the brand. The sampling method used is convenience sampling that samples can be found easily, as many as 100 respondents.Analysis technique used is descriptive analysis, which can be interpreted as the troubleshooting procedures that are surrounded by depict or describe the circumstances, the subject or object of research at the present time based on the facts that appear or as it is. Data are presented in tabular form with the numbers percentage delengkapi with descriptions.From the calculation of the analysis we found that the motorcycle brand Honda took first place by 58% of respondents, brand recall brand motorcycle Honda finished second at 25%, the brand recognition of 80% indicating so familiar brands of motorcycles honda among consumers, the analysis unaware of brand honda motorcycle brands are not categorized within unaware of the brand for the majority of respondents know the brands of motorbikes honda.Keywords: Brand Awareness
PENGARUH STORE ATHMOSPHERE DAN STORE LOCATION TERHADAP IMPULSE BUYING PADA U.D SYAFA MARWA Rangga, Muhammad; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of store athmosphere and store location towards impulse buying on U.D Syafa Marwa. The sample in this study were taken 100 respondents and the technique used accidental sampling. The data in this study used survey method through questionnaires filled by consumers.The data obtained of questionnairetested through SPSS 21.0 program. The results of analysis used multiple linear regression analysis, determination test (R2 ), individual significance test (t test) and simultaneous significance test (F test) so it can be seen that store athmosphere variable had a positive effect on consumer impulse buying variable, stor location variable influences variable impulse buying, and a significant influence between store athmosphere and store location variables on impulse buying. The results shows R Square is the coefficient of determination and obtained R Square value of 0.700. That is, store athmosphere and store location affect impulse buying by 70%. Key Words : Store Athmosphere, Store Location, and Impulse Buying
PENGARUH STRATEGI DIFERENSIASI PELAYANAN TERHADAP KEPUASAN KONSUMENINDUSTRI JASA PERHOTELAN (Studi Pada Hotel The Hills Kota Bukittinggi) Linda, Wulandari Afrima; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Diferensiasi is action design to with refer to difference meaning to differentiate company bargain with competitor bargain (Kotler, 2002). Company do/conduct diferensiasi to all his/its competitor is when he/she succeed to present unique assessed important by buyer, apart from low price tender (Porter, 2002). This matter is such here is how a company of a kind applying strategy diferensiasi which later become one of identity in getting excellence compete it. This matter is which ought to be owned by service firm, in order to they do not become a commodity of is of equal which cannot be differentiated with other company. To consumer in order to consider service bargain which on the market that way a lot of competitor offering same thing, so that the consumer get experience marketing which cannot be forgotten so that make our company as single capable to provide such as those which they expect.This research is done/conducted in region of Bukittinggi with object of research that is Hotel of The Hill Bukittinggi which of have location in Road;Street. Barrel of Grandfather of Bandaro No.18, Bukittinggi. Hotel The Hill Bukittinggi choose as location of research of because Hotel The Hill Bukittinggi have an affair that is seen from result of goals and realize from sale of huniar of room;chamber every year nya experience of fluaktuasi from year 2012 - 2015 and also problems of satisfaction of consumer seenly by is data of complain of consumer experiencing of improvement every year 2012-2015. This matter make writer interested to see whether/what there is influence of strategy of diferensiasi to satisfaction of consumer of at Hotel The Hill Bukittinggi and chosen object of Hotel The Hill Bukittinggi as research place.In this research is methodologies used by is quantitative and descriptive with program SPSS, where sampel which pulled by writer is consumer visiting Hotel The Hill by sampel 100 people of responder which got by using formula Slovin.From result analyse data covering validity test, reabilitas, and doubled linear regresi, strategy of diferensiasi of service have an effect on to consumer satisfaction. Each owning indicator which each other be interconnected and have an effect on positive to satisfaction of consumer in using service of at room;chamber of the hotelKeyword: different service strategy and consumer satisfaction
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU BATA PADA TOKO SEPATU BATA MTC GIANT PANAM Fitri, Afma Mega Sari; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted at the Giant Panam MTC Bata Shoe Shop located on Jl. HR. Soebrantas Km. 12.5 Panam, Pekanbaru. The problem in this study is that for four consecutive years there have been fluctuations that have tended to decrease and have never reached the sales target set by the company. The purpose of this study was to determine the effect of product quality and brand image on the decision to purchase Bata shoes. In this research the method used is descriptive quantitative using the SPSS program. The population in this study were consumers who had bought Bata brand shoes at the MTC Giant Panam shoe store, totaling 18,410 consumers. Samples were taken based on the method with Slovin formula that is 100 respondents and the method of data collection using a questionnaire. Hypothesis testing uses simple linear analysis and multiple linear analysis with the results showing that product quality and brand image have a positive and significant effect on the decision to purchase Bata shoes. With the calculation of the coefficient of determination (R2) simple product quality on the purchase decision obtained R Square value of 0.682 or 68.2% and brand image of the purchase decision obtained a value of 0.532 or 53.2% and the calculation of determination (R2) multiple R Square values obtained amounted to 0.683. This shows that product quality and brand image have an influence of 68.3% on the decision to purchase Bata shoes at the Giant Panam MTC Shoe Shop, while the remaining 31.7% is influenced by other variables not included in this study. Keywords: Product Quality, Brand Image, and Purchase Decisions 
PENGARUH PELAKSANAAN PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA PLAZA MEBEL FURNITURE CENTER PEKANBARU Nora, Sri; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted at Plaza Mebel Furniture Center Pekanbaru which is located on Soekarno Hatta No.89A, Tangkerang Barat, Pekanbaru City, Riau, 28282. This study aims to determine how much influence the product, price, promotion and place on customer loyalty. Samples were taken by 100 respondents and techniques used pusposive Sampling. The data in this study using a survey through questionnaires filled out by customers. The data were obtained using multiple regression analysis. The results showed a significant effect on product Customer Loyalty. Promotion significant effect on Customer Loyalty. Price significant effect on Customer Loyalty. Place significant effect on Customer Loyalty. And simultaneously Product, Promotion, Price and Place significant effect on Customer Loyalty. Keywords: Product, Promotion, Price, Place, Customer Loyalty.
PENGARUH EPERIENTIAL MARKETING TERHADAP BRAND AWARENESS SERTA DAMPAKNYA PADA MINAT BELI (STUDI PADA PRODUK SMARTPHONE SAMSUNG ELECTRONIC INDONESIA CABANG PEKANBARU Syuhada, Muhammad; Heriyanto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of experiential marketing on brand awareness as well as their impact on buying interest (Study on smartphones, Samsung Electronic Indonesia branches pekanbaru). This research method in this research is quantitative with program SPSS, where samples were used that visitors to the store as many as 100 respondents. To determine the sample, this research uses accidental sampling technique Slovin formula. Data collection through questionnaires.. This study has shown that the results of hypothesis testing t test, t known t (11.004)> t table (1.984) and Sig. (0.000) <0.05. That is experiential marketing variables significantly influence brand awarenes. t (11.082)> t table (1.984) and Sig. (0.000) <0.05. That is experiential marketing variables significantly influence buying interest.Key words : experiential marketing, brand awareness, buying interest
Co-Authors ", Maria ', Lasmin Abas Bambang Achmad Fajri Febrian Adi Putra Adi Putra Sihombing Adianto Adianto Adil Asyhadi Supma Adinda Qori T.M Afrizal Afrizal Agung Pramudya Agus Setiawati Agustariyani " Ailen Safitri Alfiandri Angraini, Rini Anisa Gusanasari Arum Prameswari Ashaluddin Jalil Aulia Kharisma Basuki, Johanes Bayu Andrianto Wirawan Bella Fitrianti Bunga Chintia Utami Chalid Sahuri Christian Kennedy Simbolon Cica Nopika Sari Dahlan Tampubolon Darwis, AN Dedi Arnanda Dewi Sartika Agustiar Sihombing Diana Persari Ebean Ezher Batubara Eko Risky Emmy Oktavianty Tampubolon Endang Kesumawaty Ernawati Ernawati Febri Yuliani Febrianza Fadhilla Firdaus Firdaus Firman Hidayat Fitri " Fitri, Afma Mega Sari Fitria Nengsih FRINI KARINA ANDINI Gea, Risihati Giovani Permadi, Giovani Hafiz Kemurata An Nawawi Hafizhuddin Hanatasia Isora Abelia Harapan Tua R. F. S Haris Tri Elang Sakti Harlen Harlen Hasim As'ari Hendra Saputra Hernimawarti Hesti Agustin Ika Harmei Salina, Ika Harmei Ireni Adila Sari, Ireni Adila Ismandianto Ismandianto Isran Riski Alfasiri Isril Kasmiruddin Kasmiruddin Kasmiruddin Kasmirudin Kasmirudin Kelvin Rizaldy Khairul Anwar Khairul Anwar Kiswanto Kiswanto Lena Farida Lena Farida Lestari, Miranty R Lie Othman Lie Othman Lina Lestari Linda, Wulandari Afrima Lisnarita, Reska Jan Anggraini M.Y.Tiyas Tinov Manurung, Juni Yanti Marganda Parsaulian Sihombing, Marganda Parsaulian Mariaty Ibrahim Mashur Fadli Mayarni Mayarni Megiannisa " Meldafani Meldafani Muchid Muhammad Rangga Mursalin Mursalin Naplina Sonia Neliyanti &#039; Ninda Agustiani Nora, Sri Novella Indriani Novika Pakpak Nur Sohana Nurhalisa " Nurul Annisa Okta Karneli, Okta Pivit Septiary Chandra Poppy Rahmadini Poppy Rahmiaty Maelan Prawiades ", Prawiades Putri Andriani Putri Ayu Soleha Rahma Puspita Sari Rahmanul Rahmanul Ratna Paryanti Resa Vio Vani Resi Fibrianti Riama Desy Hotmauli Sibuea Riski Wandi Romi Pasrah Ronny Fernando Silali Rosnidar Silviana N Rumapea, Yeni Pebriani Rumini Rumini Rusnita, Wan Marlina Ruth Gok Maria Manalu Ruzikna Sahat Pardomuan Simbolon Said Alhudri Salman Alfarisi Seno Andri Siagian, Joko Hendro Silvia Ocdelina Siti Purnama Suhartina Suhartina Sujianto Sujianto Sujianto Surya Atmaja Suseno Aji Suryana Syafendra, Rian Syofiatul Safitri Syuhada, Muhammad Tami Astari Zulkarnain Tesya Novia Tito Handoko Triyana Putri Tuti Allawiyah Tuti Khairani Harahap Tuti Khairani Harahap Vikario Solenski Wan Hamdani Wandry Simarmata Winda Zainur Wisnu Subroto Wiyata Ariefebriana Yose Sepriansyah Yosi Witasari Yudi Pratama C Yusmar Yusuf Yusmar Yusuf Yusrizal Yusrizal Zaili Rusli Zulkifli Zulkifli