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All Journal Dinasti International Journal of Management Science Jurnal Ilmu Manajemen Terapan (JIMT)
Fatmawati M, Inayatullah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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DETERMINATION ATTITUDE TOWARD USING AND PURCHASE INTENTIONS: ANALYSIS OF PERCEIVED EASE OF USE AND PERCEIVED USEFULNESS (CASE STUDY OF INSTAGRAM SHOP’S FEATURES ON SOCIAL MEDIA INSTAGRAM) Fatmawati M, Inayatullah; Ali, Hapzi
Dinasti International Journal of Management Science Vol. 3 No. 1 (2021): Dinasti International Journal of Management Science (September - October 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i1.932

Abstract

This study aims to analyze the effect of perceived ease of use and perceived usefulness on attitude toward using and the effect of perceived ease of use and perceived usefulness on purchase intentions and the effect of perceived ease of use and perceived usefulness on purchase intentions through attitude toward using. The population in this study are internet users who have done online shopping but have never made an online purchase transaction on Instagram and are domiciled in the Jakarta area. The number of samples used is based on the number of indicators at an error rate of 5%, which is 150. The survey was conducted using a questionnaire and then analyzed the data using Partial Least Square (PLS). The results showed that perceived ease of use had a positive and significant effect on attitude toward using, perceived usefulness had a positive and significant effect on attitude toward using, perceived ease of use had a positive and significant effect on purchase intentions, perceived usefulness had a positive and significant effect on purchase intention, attitude toward using had a positive and significant effect on purchase intentions and attitude toward using fully mediating between perceived of ease use and partially mediating between perceived usefulness on purchase intentions the Instagram Shop’s features on Social Media Instagram.
DETERMINASI SIKAP PENGGUNAAN DAN MINAT BELI (LITERATURE REVIEW MANAJEMEN PEMASARAN) Fatmawati M, Inayatullah
Jurnal Ilmu Manajemen Terapan Vol. 2 No. 6 (2021): Jurnal Ilmu Manajemen Terapan (Juli 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jimt.v2i6.646

Abstract

Riset terdahulu atau riset yang relevan sangat penting dalam suatu riset atau artikel ilmiah. Riset terdahulu atau riset yang relevan berfungsi untuk memperkuat teori dan penomena hubungan atau pengaruh antar variable. Artikel imi mereview variabel yang memepengaruhi Minat Beli menggunakan Instagram Shop, maka dilakukan review penelitian terdahulu. Hasil pra riset menunjukkan bahwa diduga persepsi kemudahan, persepsi kemanfaatan dan sikap penggunaan memiliki hubungan baik secara langsung maupun tidak langsung terhadap Minat Beli menggunakan Instagram Shop.
Co-Authors Hapzi Ali, Hapzi