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THE EFFECT OF ADVERTISING ON ONLINE SITES AND LIFESTYLE IN THE ERA OF DIGITAL ON REPURCHASING INTEREST Tang, Sefnat Aristarkus; Maro, Yustina
International Journal of Multidisciplinary Research and Literature Vol. 1 No. 3 (2022): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.584 KB) | DOI: 10.53067/ijomral.v1i3.30

Abstract

Interest is a consumer's desire and action to repurchase a product due to the satisfaction received after receiving what they desire from a product. This study aims to determine the effect of advertising on online sites and lifestyle in the digital era on interest in repurchasing at online stores for Educators and Education Personnel at Tribuana Kalabahi University, Alor Regency. Data was collected using a questionnaire, while the data analysis technique used multiple linear regression. The results showed that partially advertising on online sites positively affected repurchase interest at online stores, partly lifestyle. The digital era has a positive and significant impact on repurchase interest in online stores; Simultaneously, advertisements on online sites and lifestyles in the digital age positively affect repurchase interest at online stores. The Adjusted R Square value of 0.428 or 42.8% means that buying interest in online stores is influenced by advertisements on online sites and lifestyles in the digital era by 42.8% the remaining 57.2% this affected by other variables not examined in this study this research.
EFFECT OF TURNOVER OF CASH, RECEIVABLES TURNOVER AND INVENTORY TURNOVER OF LIQUIDITY IN GENERAL AREA PEARL HARAPPAN Sefnat Aristarkus Tang; Yustina Maro; Junius Menase Sau Sabu
Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2021): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v7i2.11659

Abstract

Liquidity is the company's ability to pay off its short-term obligations. The higher the level of liquidity, the more capable the company is to pay off its obligations, conversely, the lower the liquidity, the lower the company's ability to pay off its obligations. This study aims to determine the effect of cash turnover, accounts receivable turnover, and inventory turnover on liquidity as represented by the current ratio at the Harappan Regional Public Company, Alor Regency, either partially or simultaneously. Data collection was carried out using documentation techniques by taking samples in the form of financial reports for 2015-2019. Data analysis used descriptive statistics, multiple linear regression, t-test, and F test. The results showed that partially cash turnover had a positive significant effect on company liquidity. Accounts receivable turnover has a positive significant effect on company liquidity, and inventory turnover has a positive significant effect on the Company's liquidity. Simultaneously, cash turnover, accounts receivable turnover and inventory turnover have a positive significant effect on company liquidity.
The Effect of Planning, Implementation, and Supervision of Village Funds on the Economic Empowerment of Village Communities Sefnat Aristarkus Tang; Yustina Maro
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 8 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.036 KB) | DOI: 10.5281/zenodo.5758763

Abstract

This study aims to determine the effect of planning, implementation, and monitoring of Village Funds on economic empowerment Village community in Taramana Village, Northeast Alor District, Alor Regency, either partially or simultaneously. The population in this study was 14 people. The research sample was carried out using a saturated sample. Data collection techniques are observation, interviews, questionnaires, and literature study. The data analysis method used is validity test, reliability test, and multiple linear regression. The results showed that all statements in the questionnaire were declared valid. They had an r-value count of more than 0.300 and all variables were declared reliable because they had values Cronbach's Alpha of more than 0.600. Partially the planning variable has a significant t-test value of 0.000; the implementation variable has a t-test significance value of 0.000, and the control variable has a t-test significance value of 0.000 where the t-test significance value of each independent variable is smaller than the alpha value (∂=0.05) so that partially all independent variables have a significant effect on the dependent variable. Meanwhile, simultaneously the significance value of the F test is 0.000 where this value is smaller than the alpha value (∂ = 0.05) so that together all the independent variables in this study affect the dependent variable.
Pengaruh Karakteristik Individu, Disiplin Kerja dan Kepuasan Kerja Terhadap Etos Kerja Hermayanti Hermayanti; Yustina Maro
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 7 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.924 KB) | DOI: 10.5281/zenodo.6545818

Abstract

Work ethic is a positive and foundational behavior that includes the driving motivation, main characteristics, basic spirit, basic thoughts, code of ethics, moral code, code of conduct, attitudes, aspirations, beliefs, principles, and standards. This study aims to determine the effect of individual characteristics, work discipline and job satisfaction on the work ethic of employees, either partially or simultaneously. The sample is 28 employees. Collecting data using observation, interviews, questionnaires, and literature study. Hypothesis testing using t test and F test. The results showed that partially individual characteristics, work discipline and job satisfaction had a significant positive effect on employee work ethic. Simultaneously individual characteristics, work discipline and job satisfaction have a significant positive effect on the work ethic of employees
Pengaruh Etos Kerja, Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Kinerja Pegawai Yustina Maro; Hermayanti Hermayanti
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 7 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.681 KB) | DOI: 10.5281/zenodo.6545885

Abstract

Performance is the result of work produced by employees through several aspects that must be passed and has stages to achieve it and aims to improve the performance of the employees themselves. This study aims to determine the effect of work ethic, leadership style, and work environment on employee performance either partially or simultaneously. The study was conducted at the Alor Barat Daya District Office, Alor Regency with a population and sample of 40 employees. Data collection techniques using observation, interviews, questionnaires, and literature study. Data analysis using research instrument test, namely validity test, reliability test; classical assumption test, namely normality, heteroscedasticity, multicollinearity, and linearity tests followed by multiple linear regression tests. Hypothesis testing using partial test and simultaneous test. The results showed that either partially or simultaneously work ethic, leadership style, and work environment had a significant effect on employee performance.
Pengaruh Alokasi Dana Desa dan Dana Desa Terhadap Kesejahteraan Masyarakat Desa Sefnat Aristarkus Tang; Yustina Maro; Alvonso Fanisius Gorang; Elia Maruli
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 9 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.805 KB) | DOI: 10.5281/zenodo.7209226

Abstract

Community welfare is an inseparable part of the paradigm of economic development that is said to be successful if the level of community welfare is getting better. Gaps and inequality in people's lives are caused by the success of economic development that is not accompanied by an increase in people's welfare. The purpose of the study was to determine the effect of village fund allocation on the welfare of the village community in Bana Village, Pantar District, Alor Regency, to determine the effect of village funds on the welfare of the village community in Bana Village, Pantar District, Alor Regency and to determine the effect of allocation of village funds and village funds on community welfare. Village in Bana Village, Pantar District, Alor Regency. The sample in this study was 64 people. Data collection using observation techniques, questionnaires, and documentation studies. Then analyzed using a t-test (partial test) and F-test (simultaneous test). The method used in this research is descriptive statistics, research instrument test, and classical assumption test. The results showed that the variable allocation of village funds and village funds had a significant effect on the welfare of rural communities in Bana Village, Pantar District, and Alor Regency
Pengaruh Bantuan Langsung Tunai Dan Pendapatan Usaha Terhadap Kesejahteraan Pelaku Usaha Mikro Kecil Menengah Pada Masa Penyebaran Covid-19 Sefnat Aristarkus Tang; Yustina Maro; Junius M. Sau Sabu
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 21 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.232 KB) | DOI: 10.5281/zenodo.7637840

Abstract

Welfare is an organized system implemented through social services and institutions to assist individuals and groups to attain a satisfactory standard of life and health as well as social and social relations which provide an opportunity for them to develop to the fullest their abilities and to improve their well-being according to the needs of the family and society. This research aims to determine the effect of Direct Cash Assistance (BLT) and Business Income on the Welfare of Micro, Small, and Medium Enterprises (MSMEs) During the Spread of Covid-19. The research was conducted in Kelurahan Kalabahi Kota Teluk Mutiara District, Alor Regency with a sample of 30 people. Collecting data using observation, interviews, questionnaires, and literature study. The results showed that partially the Direct Cash Assistance variable did not affect the welfare of MSME actors with a significant value of 0.579 ≥ 0.05. Partially, the variable Operating Income has a significant effect on the Welfare of MSME Actors indicated by a significance value of 0.000 <0.05. Simultaneously, the direct cash assistance and business income variables have an effect on the welfare of MSME actors as shown by the significance value of the F test of 0.000.
Analisis Pengaruh Literasi Keuangan, Karakteristik Mahasiswa dan Lingkungan Kampus Terhadap Manajemen Keuangan Pribadi Mahasiswa Yustina Maro; Sefnat Aristarkus Tang; Junius M. Sau Sabu
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 1 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.996 KB) | DOI: 10.5281/zenodo.7639459

Abstract

Financial Management is an activity of planning, budgeting, and saving funds owned by an organization or company. This study aims to determine the effect of financial literacy, student characteristics, and the campus environment on student personal financial management with a sample of 54 people. Collecting data using observation, interviews, and questionnaires. Data analysis uses instrument tests, namely validity tests, and reliability tests; the classic assumption test is the normality test, multicollinearity test, heteroscedasticity test, and linearity test while the hypothesis testing uses multiple linear analysis namely the t-test and F test. The results show that partially financial literacy has a significant effect on student financial management as indicated by a significant t-test of 0.000. Partially the student characteristic variables have a significant effect on student financial management as indicated by. t test the significant value of 0.001. Partially, campus environment variables have a significant effect on student financial management as indicated by a significance value of the t-test of 0.000. Simultaneously the variables of financial literacy, student characteristics, and campus environment have a significant effect on student financial management as indicated by the significant value of the F test of 0.000.
Pengaruh Variasi Produk, Harga, dan Suasana Tempat Terhadapkepuasan Konsumen Elia Maruli; Ferdinand Romelus Anigomang; Yustina Maro
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 23 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.86 KB) | DOI: 10.5281/zenodo.7639059

Abstract

Consumer satisfaction is a person's feeling of pleasure or disappointment that arises after comparing the expected product performance or results to the expected performance or results. This study aims to determine the effect of product variations, prices and atmosphere of the place on customer satisfaction at Celyn Café, Alor Regency. The sample in this study amounted to 50 people. Data collection using questionnaire techniques, observation and documentation study. Data analysis uses instrument tests consisting of validity tests, reliability tests; classic assumption test consisting of normality test, heteroscedasticity test, multicollinearity test, and autocorrelation test. While testing the hypothesis using multiple linear regression analysis, with the t test and F test. The results showed that partially the variable product variation has a significant effect on consumer satisfaction, indicated by a significance value of the t test of 0.039. Partially, price has a significant effect on consumer satisfaction, indicated by a significance value of the t-test of 0.041 and partially, the atmosphere of the place has a significant effect on consumer satisfaction, indicated by a significance value of the t-test of 0.037. Simultaneously the variables of product variation, price and atmosphere of the place have a significant effect on consumer satisfaction at Celyn cafe in Alor district, indicated by a significance value of the F test of 0.002 or 0.2%.
Analysis of The Effect of Product, Price, Promotion, And Location on Customer Loyalty of Tenun Ikat Sefnat Aristarkus Tang; Yustina Maro
Jurnal Ilmiah Manajemen dan Bisnis Vol 9, No 1 (2023): JURNAL ILMIAH MANAJEMEN DAN BISNIS
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v9i1.13774

Abstract

This study aims to determine the effect of the product, price, promotion, and location on customer loyalty of ikat in Baranusa Village, Pantar Barat District, Alor Regency, either partially or simultaneously. Customer loyalty is a positive attitude shown by customers towards goods or services by repurchasing the products or services offered by the company and recommending them to friends and family. Loyal customers can indirectly help companies promote products or services to those closest to them.Data was collected using a questionnaire using 30 respondents. Data analysis used descriptive statistics, research instrument tests, multiple linear regression, t-test, and F test. The results showed that partially the product had a significant positive effect on customer loyalty, the price had a significant positive effect on customer loyalty, and the promotion had a significant positive effect on customer loyalty. , and location have a significant positive effect on customer loyalty. Simultaneously product, price, promotion, and location have a significant positive effect on customer loyalty.