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All Journal JURNAL ECONOMIA Economics Development Analysis Journal
Ismail, Khafid
STKIP Nurul Huda OKU Timur
Economics, Econometrics & Finance

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Strategies for the Development of Earthenware Craft Business Ismail, Khafid; Prajanti, Sucihatiningsih Dian Wisika; Widiyanto, Widiyanto
Economics Development Analysis Journal Vol 8 No 2 (2019): Economic Development Analysis Journal
Publisher : Economics Development Department, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v8i2.31787

Abstract

This study aimed to design priorities of strategies for the development of earthenware craft business in Kasongan Tourism Village, Bantul Regency. To pursue this objective, the method used in this study was qualitative descriptive. Moreover, primary and secondary data were used in the data analysis of this study. The primary data were collected from the results of observation result, interviews, documentation, and questionnaires. Meanwhile, the secondary data were obtained from literatures, articles, journals, and internet websites related to the recent study. The technique of analysis used was Analytical Hierarchy Process (AHP). In this study, there were three criteria analyzed using AHP, namely the government policies, human resources, and institution. The results showed that the most prioritized criterion of the strategies for the development of earthenware craft business in Kasongan Tourism Village was the government policies with the weight value of 65 percent. The next criterion was institution with the weight value of 23 percent, and the last prioritized criterion was human resources with the weight value of 12 percent. From the calculation of AHP through expert choice 11 software, it was known that the results of inconsistency ratio was 0.035, meaning that the answers given by the key persons were consistent.
Strategies for the Development of Earthenware Craft Business Ismail, Khafid; Prajanti, Sucihatiningsih Dian Wisika; Widiyanto, Widiyanto
Economics Development Analysis Journal Vol 8 No 2 (2019): Economic Development Analysis Journal
Publisher : Economics Development Department, Universitas Negeri Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v8i2.31787

Abstract

This study aimed to design priorities of strategies for the development of earthenware craft business in Kasongan Tourism Village, Bantul Regency. To pursue this objective, the method used in this study was qualitative descriptive. Moreover, primary and secondary data were used in the data analysis of this study. The primary data were collected from the results of observation result, interviews, documentation, and questionnaires. Meanwhile, the secondary data were obtained from literatures, articles, journals, and internet websites related to the recent study. The technique of analysis used was Analytical Hierarchy Process (AHP). In this study, there were three criteria analyzed using AHP, namely the government policies, human resources, and institution. The results showed that the most prioritized criterion of the strategies for the development of earthenware craft business in Kasongan Tourism Village was the government policies with the weight value of 65 percent. The next criterion was institution with the weight value of 23 percent, and the last prioritized criterion was human resources with the weight value of 12 percent. From the calculation of AHP through expert choice 11 software, it was known that the results of inconsistency ratio was 0.035, meaning that the answers given by the key persons were consistent.
Development Strategy of Earthenware Craft Business Group with Analytic Network Process Approach Khafid Ismail; Sucihatiningsih Dian Wisika Prajanti; Widiyanto Widiyanto
Jurnal Economia Vol 16, No 1: April 2020
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (898.323 KB) | DOI: 10.21831/economia.v16i1.26524

Abstract

Abstract                                                 This study aims to develop a strategy for developing Earthenware Craft Business Group in Kasongan Tourism Village. This research method uses mix methods, used namely primary and secondary data. The analytical method used is the Analytic Network Process (ANP) analysis. The results showed that the priority order of the first criteria was the aspect of sales with a value weight of 49.3 %%, followed by the business actor aspect with a value weight of 31%, and the aspects of business products with a value weight of 19.5%. The finding of this research is that the sales aspect is a priority aspect to be developed. From the final results the determination of priorities obtained three main priorities namely aspects of product innovation with a weight of 39.16%, partnership with a weight of 38.81% and training with a weight of 36.32%. Keywords: earthenware, business, kasongan, analytic network process  Strategi Pengembangan Kelompok Usaha Kerajinan Gerabah  Dengan Pendekatan Analytic Network Process AbstrakPenelitian ini bertujuan untuk menyusun strategi pengembangan kelompok usaha kerajinan gerabah di Desa Wisata Kasongan. Metode penelitian ini menggunakan pendekatan kualitatif dan kuantitatif. Jenis data yang digunakan ada dua yaitu data primer dan sekunder. Metode analisis yang digunakan adalah analisis Analytic Network Process (ANP). Hasil penelitian menunjukkan bahwa urutan prioritas dari kriteria tersebut yang pertama adalah aspek penjualan dengan bobot nilai sebesar 49,3%%, selanjutnya diikuti oleh aspek pelaku usaha dengan bobot nilai sebesar 31 %, dan aspek produk usaha dengan bobot nilai sebesar 19,5%. Temuan dari penelitian ini adalah aspek penjualan adalah aspek yang diprioritaskan untuk dikembangkan. Dari hasil akhir penentuan prioritas diperoleh tiga prioritas utama yaitu aspek inovasi produk dengan bobot 39,16%, kemitraan dengan bobot 38,81% dan pelatihan dengan bobot 36,32%. Kata kunci: gerabah, kasongan, kerajinan, pengembanganKeywords: Earthenware, Business, Kasongan, Analytic Network Process
Co-Authors Sucihatiningsih Dian Wisika Prajanti Widiyanto Widiyanto Widiyanto Widiyanto