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All Journal Jurnal KOMUNIKA Soetomo Communication and Humanities
Angreani, Natasia
Unknown Affiliation
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Zenius Stimulation during a Pandemic: Framing of Republika.co.id and Liputan6.com on Distance Learning Issues in the Pandemic Era Angreani, Natasia; Marta, Rustono Farady; Kertamukti, Rama; Kartono, Miranda Millian; Cong, Phang Kerry
KOMUNIKA: Jurnal Dakwah dan Komunikasi Vol 15 No 1 (2021)
Publisher : Fakultas Dakwah IAIN Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/komunika.v15i1.4474

Abstract

Indonesia’s education sector has also been affected by the Covid-19 pandemic. The learning process has changed from conventional to online learning. Many students find it challenging to capture and understand their knowledge because they are accustomed to the learning process through face-to-face interactions with teachers. Teachers need to create a teaching system that is more efficient than just completing the curriculum. Regarding this problem, Zenius, as an educational application from Indonesia, issued the “Zenius Untuk Guru” platform, which helps teachers create learning systems. The product launch attracted influential online media in Indonesia, Liputan6.com and Republika.co.id. The interesting point about the launch platform is that these two online media display the related news with different framing. This research using Entman’s framing theory to describe how the two media perceive the platform. The results show that Liputan6. com frames Zenius commercially, while Republika.co.id communicates Zenius as a problem solver to improve teacher literacy in less technologically literate areas. Zenius also helps Indonesia in equalizing education to remote areas of Indonesia.
Menakar loyalitas konsumen berdasarkan persepsi nilai dan kepercayaan merek geprek bensu Sari, Novita; Marta, Rustono Farady; Angreani, Natasia; Harry, Harry; Perkasa, Muhammad Iman Adi
Soetomo Communication and Humanities Vol. 2 No. 2 (2021)
Publisher : Universitas Dr.Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.349 KB)

Abstract

To build high brand equity, a strong foundation is needed that is costumer loyalty to a brand. Brand loyalty can be assessed from various aspect and in this research, researcher used the value received by costumers and the trust of costumers. The purpose of this research is to examine the effect of perceived value and brand trust of brand loyalty “Geprek Bensu” in Jakarta partially or simultaneously. In this research, the independent variable are perceived value (X1) and brand trust (X2) of Geprek Bensu in Jakarta, while the dependent variable is brand loyalty (Y). Population of this research is unlimited so it uses a sample of 130 respondents taken randomly (non-probability sampling) with a purposive sampling technique. The results of analysis SPSS can be concluded that perceived value and brand trust have a positive impact to brand loyalty partially and simultaneously with the result of T test for X1 is 2,055 and X2 is 7,604 which is grater than T tabel of 1,656. While the F test shows F count is 125,635 which has a higher figure than F table which is 3,07.
Co-Authors Cong, Phang Kerry Harry, Harry Kartono, Miranda Millian Muhammad Iman Adi Perkasa, Muhammad Iman Adi Novita Sari Rama Kertamukti, Rama Rustono -