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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi
Ramadhany, Medina
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Economics, Econometrics & Finance

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Analysis of the Effectiveness of Content Marketing Communications in the Effort of Formulating a Promotion Strategy to Stimulate Repetitive Purchases Ramadhany, Medina
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 1 (2021): April 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i1.10832

Abstract

This study aims to see how the level of effectiveness of content marketing communication to consumers at the Bajumantanmoo online store in driving repeat purchase decisions. This research uses quantitative methods with a descriptive approach. Samples were taken using purposive sampling technique and data were collected through questionnaires to the sample. The data then tested using the validity test with the t table value (0.3297) and the reliability test with a Cornbach alpha value of 1.08. Based on the research results, it was found that the persuasion indicator was the content marketing indicator with the least value in encouraging consumers to make repeat purchases.
Analysis of the Negotiation Process of PT Surya Bratasena Plantation with Pangkalan Kuras District, Pelalawan Regency Ramadhany, Medina; Novel, Nurillah Jamil Achmawati; Safa’atul Barkah, Cecep
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 12, No 2 (2021): August 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v12i2.12098

Abstract

The negotiation process is found in many situations, both professional and non-professional. Thus, negotiations now do not occur only in the scope of business related to buying and selling products and services. Negotiation occurs when there are two or more parties who work together to resolve a problem involving the negotiating parties. Generally, one party has something that the other party wants and the other party is willing to negotiate about it. The resolution of the PT Surya Bratasena Plantation problem with Pangkalan Kuras District is an example of conflict resolution through a negotiation process. In this paper, the researcher examines and analyzes the negotiation process carried out by PT Surya Bratasena Plantation in resolving land conflicts.
Co-Authors Nurillah Jamil Achmawati Novel Safa’atul Barkah, Cecep