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p-Index From 2019 - 2024
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All Journal Journal of Public Administration and Government (JPAG) RESLAJ: Religion Education Social Laa Roiba Journal
Nurkaidah
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Effects of Market Orientation and Innovation on Marketing Performance: A Survey of 5 SMEs in the Creative Industry Sector in Makassar City Nurkaidah; Thamrin Abduh; Hasanuddin Remmang
Journal of Public Administration and Government Vol. 5 No. 2 (2023)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jpag.v5i2.986

Abstract

This study aims to determine how the influence of market orientation and innovation on marketing performance. The number of samples used was 50 employees who were divided from 5 Creative Industry MSME Sectors in Makassar city. Data collection was carried out using interviews, observation and questionnaires. The data analysis technique used is multiple linear regression analysis using the Statistical Program for Social Science (SPSS). The results of this study indicate that market orientation (X1) partially has a positive and significant influence on marketing performance. Product Innovation (X2) partially has a positive and significant impact on marketing performance. And simultaneously the two independent variables have a significant influence on marketing performance.
Filsafat Rasionalisme Sebagai Dasar Ilmu Pengetahuan Nurkaidah; Herwina Bahar
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 5 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i5.1209

Abstract

Rationalism is a school of thought in philosophy that holds that, in order to gain and share information, reason and ratio must predominate. Logic and intelligence, according to rationalists, are the means by which one may acquire knowledge. The guiding philosophical principles that laid the groundwork for scientific inquiry are the focus of this investigation. Library research is the method used in this study. Knowledge is captured and discovered by humans via the use of their intellect. There can be no truth based on a lie, according to the rationalist school of thought, since God has given humanity the ability to reason and not to lie. The rationalist position holds that all knowledge is derived from reasoning or the ratio. This is where science starts, and ultimately, modern sciences like mathematics are born out of the philosophy of rationalism. Since these fields are universally acknowledged as having ultimate truth, it follows that rationalism is a fundamental truth that gives rise to science through the study of ratios and reason.
Co-Authors Hasanuddin Remmang, Hasanuddin Herwina Bahar Thamrin Abduh