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All Journal Jurnal EK dan BI Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Poltak Pardamean Simarmata
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN KUNJUNGAN WISATA KE DANAU TOBA SELAMA PANDEMI COVID-19 Poltak Pardamean Simarmata; Muhammad Yunus
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 4 No 2 (2021)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v4i2.313

Abstract

The Covid-19 pandemic had heavily affected Indonesian economy, especially for the tourism sector. The Indonesian government has taken numerous measures to respond to the Covid -19 pandemic such as large-scale social restrictions, restrictions on community activities, in which reduces community and impact on the tourism sector inevitably. The purpose of the study was to determine the influence of service quality on the decision to visit Lake Toba tourist destinations. The research activity was carried out in Parapat, Simalungun Regency. This research uses descriptive and quantitative methods. Data were collected from observations, interviews, and questionnaires. The sample used was 100 tourist respondents who visited Lake Toba Parapat during the Covid-19 pandemic. Data were analyzed by simple linear regression analysis. The test results have a positive and significant effect on service quality on the decision to visit Lake Toba tourist destinations. The influence of the service quality variable on the visit decision variable is 0.10, the remaining 0.80 is influenced by other factors not examined in this study such as psychological factors, economic factors during the Covid-19 pandemic. Efforts to increase tourist visits during the Covid-19 pandemic are carried out by paying attention to the tangible dimension and increasing other dimensions in service quality.
Pengaruh Video Influencer Di Sosial Media Terhadap Keputusan Pembelian Produk Perawatan Tubuh Pada Mahasiswa Politeknik Bisnis Indonesia Hengki Mangiring Parulian Simarmata; Poltak Pardamean Simarmata; Doris Yolanda Saragih; Nancy Florida Siagian
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 3 (2023): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v1i4.93

Abstract

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.
Co-Authors Doris Yolanda Saragih Hengki Mangiring Parulian Simarmata Muhammad Yunus Nancy Florida Siagian