Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Administrasi Bisnis dan Inovasi
Pramesti, Tiara
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH INFORMATION OVERLOAD TERHADAP INTENTION TO MAKE UNUSUAL PURCHASES MELALUI PERCEIVED SEVERITY PADA MASYARAKAT KOTA BANDUNG SELAMA PANDEMI COVID-19 Pramesti, Tiara; Dewi, Citra Kusuma
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 1 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.99 KB) | DOI: 10.25139/jiabi.v5i1.3582

Abstract

The purpose of the study is to determine the influence of information overload on intention to make unusual purchases through perceived severity in the people of Bandung during the COVID-19 pandemic. This study uses quantitative methods with descriptive research types and causality. Sampling uses non probability sampling techniques with purposive sampling method to 100 respondents of Bandung city with a population of 2,510,103.00 people. Analysis of research data using tenik descriptive analysis and path analysis. The conclusion of the study shows variable information overload and perceived severity fall into the category of very high and variable intention to make unusual purchases fall into the high category. In addition, variable information overload had a significant effect on perceived severity of 46.92%. Information overload significantly affects intention to make unusual purchases by 6.25%. Perceived severity significantly affects intention to make unusual purchases by 19.80%. Information overload affects indirectly the intention to make unusual purchases through perceived severity of 30.48%.
PENGARUH INFORMATION OVERLOAD TERHADAP INTENTION TO MAKE UNUSUAL PURCHASES MELALUI PERCEIVED SEVERITY PADA MASYARAKAT KOTA BANDUNG SELAMA PANDEMI COVID-19 Pramesti, Tiara; Dewi, Citra Kusuma
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 1 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.99 KB) | DOI: 10.25139/jiabi.v5i1.3582

Abstract

The purpose of the study is to determine the influence of information overload on intention to make unusual purchases through perceived severity in the people of Bandung during the COVID-19 pandemic. This study uses quantitative methods with descriptive research types and causality. Sampling uses non probability sampling techniques with purposive sampling method to 100 respondents of Bandung city with a population of 2,510,103.00 people. Analysis of research data using tenik descriptive analysis and path analysis. The conclusion of the study shows variable information overload and perceived severity fall into the category of very high and variable intention to make unusual purchases fall into the high category. In addition, variable information overload had a significant effect on perceived severity of 46.92%. Information overload significantly affects intention to make unusual purchases by 6.25%. Perceived severity significantly affects intention to make unusual purchases by 19.80%. Information overload affects indirectly the intention to make unusual purchases through perceived severity of 30.48%.
Co-Authors Citra Kusuma Dewi