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The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id) Dewi, Citra Kusuma; br Sinuraya, Despri Lolita
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 16, No 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1556

The rapid development of information technology brings a great impact to all aspects, including theÂ development of business and marketing. The rapid growth of internet user makes online business becomes aÂ potential market. One of the factors that determine the success of an online business is consumer beliefs to anÂ online store. The purpose of this study is to determine the influence of online stores beliefs towards impulseÂ buying on elevenia consumers. This study was conducted on elevenia consumers who have shopped atÂ elevenia.co.id. Sample size of 100 people with purposive sampling method. Data was collected throughÂ questionnaires using a 5 point Likert scale to measure 11 indicators. The analysis technique is multiple linearÂ regression. The research found that the online store beliefs variable consist of functional convenience beliefsÂ and representation delight, simultaneously influence impulse buying on elevenia consumers.While in partialÂ functional convenience beliefs variable have no influence towards impulse buying on elevenia consumers.

PENGARUH INFORMATION OVERLOAD TERHADAP INTENTION TO MAKE UNUSUAL PURCHASES MELALUI PERCEIVED SEVERITY PADA MASYARAKAT KOTA BANDUNG SELAMA PANDEMI COVID-19 Pramesti, Tiara; Dewi, Citra Kusuma
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 1 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

The purpose of the study is to determine the influence of information overload on intention to make unusual purchases through perceived severity in the people of Bandung during the COVID-19 pandemic. This study uses quantitative methods with descriptive research types and causality. Sampling uses non probability sampling techniques with purposive sampling method to 100 respondents of Bandung city with a population of 2,510,103.00 people. Analysis of research data using tenik descriptive analysis and path analysis. The conclusion of the study shows variable information overload and perceived severity fall into the category of very high and variable intention to make unusual purchases fall into the high category. In addition, variable information overload had a significant effect on perceived severity of 46.92%. Information overload significantly affects intention to make unusual purchases by 6.25%. Perceived severity significantly affects intention to make unusual purchases by 19.80%. Information overload affects indirectly the intention to make unusual purchases through perceived severity of 30.48%.

PENGARUH E_PRODUCT QUALITY, E_SERVICE QUALITY, E_INNOVATION, E_PRICE DAN E_STORE IMAGE TERHADAP E_PURCHASE INTENTION SOCIOLLA Lestari, Ririn Ari Dwi; Dewi, Citra Kusuma
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 2 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jiabi.v5i2.3550

E-commerce (electronic commerce) is currently being loved by online shopping lovers. In simple terms, e-commerce can be explained as the process of buying and selling products electronically. Due to the development of e-commerce in recent years, e-commerce can gradually replace traditional or offline stores. Sampling was done by non-probability sampling method, namely by purposive sampling technique. The sample used in this study were 100 respondents. The analytical method used in this study is the Multiple Regression Analysis test and the analytical tool used with the help of SPSS version 25. The results of the coefficient of determination test obtained a value of 95.8%. This means that the relationship between the independent variable and the dependent variable is 95.8%. e_product quality there is no effect between e_product quality on e_purchase intention partially. e_service quality there is an effect between e_service quality on e_purchase intention. e_innovation there is no effect between e_innovation on e_purchase intention partially. e_price there is no effect between e_price on e_purchase intention partially. There is no partial effect of e_store image on e_purchase intention. The effect of E_Product Quality, E_Service Quality, E_Innovation, E_Price and E_Store Image on E_Purchase Intention simultaneously on Sociolla, based on the results of the f test on the variables e_product quality, e_service quality, e_innovation, e_price and e_store image on e_purchase intention obtained f count of 195.047 with a probability of 0.000 whose value is below 0.05. which means that there is an effect of e_product quality, e_service quality, e_innovation, e_price and e_store image on e_purchase intention. Keywords: e_product quality, e_service quality, e_innovation, e_price, e_store image, e_purchase intention

PENGARUH INFORMATION OVERLOAD TERHADAP INTENTION TO MAKE UNUSUAL PURCHASES MELALUI PERCEIVED SEVERITY PADA MASYARAKAT KOTA BANDUNG SELAMA PANDEMI COVID-19 Pramesti, Tiara; Dewi, Citra Kusuma
Jurnal Ilmiah Administrasi Bisnis dan Inovasi Vol 5 No 1 (2021)
Publisher : FAKULTAS ILMU ADMINISTRASI UNIVERSITAS DR SOETOMO SURABAYA

The purpose of the study is to determine the influence of information overload on intention to make unusual purchases through perceived severity in the people of Bandung during the COVID-19 pandemic. This study uses quantitative methods with descriptive research types and causality. Sampling uses non probability sampling techniques with purposive sampling method to 100 respondents of Bandung city with a population of 2,510,103.00 people. Analysis of research data using tenik descriptive analysis and path analysis. The conclusion of the study shows variable information overload and perceived severity fall into the category of very high and variable intention to make unusual purchases fall into the high category. In addition, variable information overload had a significant effect on perceived severity of 46.92%. Information overload significantly affects intention to make unusual purchases by 6.25%. Perceived severity significantly affects intention to make unusual purchases by 19.80%. Information overload affects indirectly the intention to make unusual purchases through perceived severity of 30.48%.

Pengaruh Attitudes Toward Shopping Dan COVID-19 Impact Terhadap Frekuensi Berbelanja Online Dengan Kategori Terlaris Selama Pandemi Sebagai Moderator Alya Saajida; Citra Kusuma Dewi
JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 1 (2022): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v12i1.1943

Penelitian ini dilakukan untuk mengetahui pengaruh dari pandemi COVID-19 di Indonesia terhadap attitudes toward shopping dan impact nya terhadap frekuensi berbelanja online di Indonesia, yang diwakili oleh Pulau Jawa karena menurut data dari kompasmedia.com [1] pada tahun 2021 pengguna terbesar internet di Indonesia berada di Pulau Jawa sebesar 55,7%. Selain itu penelitian ini juga dilakukan untuk mengetahui kebiasaan berbelanja online dan impact dari COVID-19 tersebut terhadap ketertarikan konsumen pada kategori terlaris selama pandemi COVID-19 yaitu kategori kesehatan dan makanan&minuman sebagai moderator.Penelitian menggunakan metode kuantitatif dengan jenis penelitian deskriptif, data didapatkan melalui survey yang disebar secara online melalui googleform. Teknik sampling yang digunakan dalam penelitian memakai teknik non probability sampling dengan jenis purposive sampling dengan responden sebanyak 400 orang. Sedangkan teknik analisa data menggunakan analisis deskriptif dan menggunakan Partial Least Square (PLS) untuk mengolah datanya.Hasil dari analisa ini menunjukan bahwa Attitudes Toward Shopping memiliki pengaruh positif dan signifikan terhadap Frekuensi Berbelanja Online di Indonesia dengan t-value sebesar 7,858>1,96. COVID-19 Impact memiliki pengaruh positif dan signifikan terhadap Frekuensi Berbelanja Online di Indonesia dengan t-value sebesar 3,159>1,96. Kategori terlaris selama pandemi COVID-19 yaitu kesehatan dan makanan&minuman tidak memoderasi pengaruh Attitudes Toward Shopping dan COVID-19 impact terhadap Frekuensi Berbelanja Online di Indonesia dengan t-value masing-masing sebesar 1,231<1,96 dan 0,383<1,96.Kata Kunci : Attitudes Toward Shopping, COVID-19, Frekuensi Berbelanja Online, Kategori Terlaris

Pengaruh Pengetahuan Dan Religiusitas Terhadap Niat Beli Pada Kosmetik Halal Melalui Sikap Karina Indah Rohmatun; Citra Kusuma Dewi
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Vol 1, No 1 (2017): Jurnal Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

ABSTRAKPerkembangan industri kosmetik Indonesia telah tumbuh begitu pesat. Sebagai negara dengan populasi kaum Muslim terbesar, seyogyanya masyarakat dalam menggunakan produk kosmetik memperhatikan kehalalannya. Kesadaran masyarakat tentang tingkat keamanan kosmetika yang digunakan sudah meningkat seiring dengan munculnya berbagai kasus dampak penggunaan bahan berbahaya dalam kosmetik. Akan tetapi, kesadaran masyarakat muslim untuk memperhatikan kehalalan kosmetik tersebut masih rendah. Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh pengetahuan, religiusitas dan sikap terhadap niat beli remaja muslim Indonesia pada produk kosmetik halal. Metode penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif, dimana data yang didapatkan melalui kuesioner. Teknik pengambilan sampel pada penelitian ini adalah purposive sampling. Kuesioner dibagikan kepada 400 responden remaja muslim Indonesia yang berusia 17-25 tahun yang menggunakan produk kosmetik halal. Teknik analisis data yang digunakan adalah analisis jalur. Hasil penelitian ini menunjukkan bahwa pengetahuan dan religiusitas berpengaruh signifikan terhadap sikap secara parsial maupun simultan. Pengetahuan, religiusitas dan sikap berpengaruh signifikan terhadap niat beli produk kosmetik halal secara parsial maupun simultan. Kata Kunci : Pengetahuan, Religiusitas, Sikap, Niat Beli, Kosmetik Halal ABSTRACTThe development of Indonesian cosmetic industry has grown so rapidly. As a country with the largest population of Moeslems, people should pay attention in using cosmetic products halal. Public awareness about the level of security used cosmetics has increased with the emergence of various cases the impact of use of hazardous substances in cosmetics. However, awareness of the Muslim community to pay attention to the halal cosmetics is still low. The purpose of this study was to determine how much influence the knowledge, religiosity and attitudes towards purchase intention Indonesian Muslim teenager in halal cosmetic products. The method used in this research is quantitative descriptive, where data obtained through questionnaires. The sampling technique in this research is purposive sampling. Questionnaires were distributed to 400 respondents Indonesian Muslim teenagers aged 17-25 years who use halal cosmetic products. Data analysis technique used is path analysis. The results of this study showed that the knowledge and religiosity have significant effect on attitudes both partially and simultaneously. Knowledge,religiosity and attitude have significant influence to purchase intentionof halal cosmetic product sboth partially and simultaneously.Keywords: Knowledge, Religiosity, Attitude, Purchase Intention, Halal Cosmetic

ANALISIS POSITIONING RESTORAN CEPAT SAJI Osa Omar Sharif; Ardito Faiz Nur Firman; Citra Kusuma Dewi
Jurnal Manajemen Indonesia Vol 15 No 3 (2015)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Penelitian ini bertujuan untuk meneliti positioning restoran cepat saji McDonald's, Kentucky Fried Chicken, California Fried Chicken, A&W, dan Texas Chicken. Penelitian dilakukan di Kota Bandung dengan mengambil sebanyak 400 responden. Analisis yang digunakan dalam penelitian ini adalah analisis multidimensional scaling, analisis memberikan gambaran positioning dari restoran cepat saji yang ditampilkan dalam perceptual map. Restoran cepat saji yang memiliki layanan paling baik adalah McD dan yang memiliki layanan paling buruk adalah CFC. Restoran cepat saji yang memiliki rasa makanan paling enak adalah McD dan yang memiliki rasa makanan tidak enak adalah CFC. KFC dinilai paling ideal karena selalu berhasil menduduki peringkat satu dan dua jika dilihat dari sudut pandang restoran cepat saji yang lain. Pesaing terdekat McD adalah KFC. McD mendapatkan ranking pertama dari segi atribut layanan, kebersihan, variasi makanan, dan rasa makanan. Dengan posisi seperti ini McD seharusnya tetap menjaga kualitas layanan, kebersihan, variasi makanan, dan rasa makanan agar konsumen tetap memilih untuk datang ke McD. KFC sebaiknya tetap menjaga suasana yang membuat konsumen nyaman akan suasana di dalam atau diluar restoran

Pengaruh E-Service Quality Terhadap Behavior Intentions Dengan E-Satisfaction Sebagai Mediator (Studi Pada Kriya.co.id) Septi Agus Pratiwi; Citra Kusuma Dewi
Jurnal Computech & Bisnis (e-Journal) Vol 10, No 2 (2016): Jurnal Computech & Bisnis
Publisher : STMIK Mardira Indonesia, Bandung

The development of trade industry has grown rapidly, especially in online trading that facilitated by some e-commerce websites in Indonesia. With the increase of online transaction each year in Indonesia, then the start-up online businesses are competing to create an intermediary between sellers and buyers so that can conduct activities of these transactions easily. Some of the new websites that has been launched has each characteristic, one of that Kriya.co.id website is one of the e-commerce website for SMEs (Small and Medium Enterprises) in which a container of the SMEs in Indonesia to market products all over Indonesia. Kriya.co.id website is one of E-Commerce website for UKM in Indonesia that has products which have a unique and traditional value. Purpose of this research is for to knowing (1) the influence of E-Service Quality, E-Satisfaction dan Behavior Intentions in Kriya.co.id user. (2) The influence E-Service Quality of Behavior Intentions through E-Satisfaction Kriya.co.id user. This research methodology using a quantitative method consist of 100 respondents with descriptive research and causality. Sampling Technique use nonprobability sampling (purposive sampling). Technique data analysis used the path analysis. While the secondary data in this research has taken from various literature and relevant documents with the same as title and theme with this research. The results of path analysis are E-Service Quality doesn't influence towards Behavior Intentions so E-Service Quality doesn't influence towards Behavior Intentions with E-Satisfaction as a mediator because Behavior Intentions not determined by E-Service Quality of Kriya.co.id website, but E-Satisfaction that has been accepted by user after did the transaction. E-Service Quality has a coefficient of 0,859 towards E-Satisfaction. E-Satisfaction has a coefficient of 0,636 towards Behavior Intentions. E-Service Quality has a coefficient of 0,167 towards Behavior Intentions. Keywords: behavior intentions, e-satisfaction, e-service quality.

KEPERCAYAAN DAN PENERIMAAN LAYANAN MOBILE MONEY T-CASH DI BANDUNG DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) Kurniatul Juhri; Citra Kusuma Dewi
Pro Bisnis Vol 10, No 1: Februari (2017)
Publisher : Universitas Amikom Purwokerto

T-Cash adalah layanan uang elektronik dari operator Telkomsel yang berfungsi sebagai alat pembayaran melalui ponsel (mobile money). Total pengguna T-Cash pada awal tahun 2016 sudah mencapai 6 juta orang, kendati demikian jumlah orang yang aktif menggunakan T-Cash baru mencapai sekira 300 ribu pengguna. Tujuan dari penelitian ini adalah untuk mengetahui kepercayaan dan penerimaan layanan mobile money T-Cash di Bandung dengan pendekatan Technology Acceptance Model. Penelitian ini merupakan penelitian kuantitatif dengan analisis data deskriptif dan kausal. Responden yang diteliti dalam penelitian ini berjumlah 400 pengguna T-Cash di Bandung yang diperoleh dengan teknik sampling accidental. Data yang terkumpul dari 17 pertanyaan kuisioner kemudian diolah menggunakan SPSS 20 dengan teknik analisis data Path Analysis. Hasil penelitian menunjukan bahwa Trust dan Perceived Ease Of Use berpengaruh signifikan terhadap Atitude Toward Using T-Cash di Bandung. Variabel Perceived Usefulness tidak berpengaruh signifikan terhadap Atitude Toward Using T-Cash di Bandung. Terdapat pengaruh yang signifikan antara Trust dan Attitude Toward Using terhadap Behavioural Intention to Use, namun tidak terdapat pengaruh yang signifikan antara variabel Perceived Usefulness dan Perceived Ease Of Use terhadap Behavioural Intention to Use.

The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id) Citra Kusuma Dewi; Despri Lolita br Sinuraya
The Winners Vol. 16 No. 1 (2015): The Winners Vol. 16 No. 1 2015
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v16i1.1556

The rapid development of information technology brings a great impact to all aspects, including the development of business and marketing. The rapid growth of internet user makes online business becomes a potential market. One of the factors that determine the success of an online business is consumer beliefs to an online store. The purpose of this study is to determine the influence of online stores beliefs towards impulse buying on elevenia consumers. This study was conducted on elevenia consumers who have shopped at elevenia.co.id. Sample size of 100 people with purposive sampling method. Data was collected through questionnaires using a 5 point Likert scale to measure 11 indicators. The analysis technique is multiple linear regression. The research found that the online store beliefs variable consist of functional convenience beliefs and representation delight, simultaneously influence impulse buying on elevenia consumers.While in partial functional convenience beliefs variable have no influence towards impulse buying on elevenia consumers.

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