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Journal : JDM (Jurnal Dinamika Manajemen)

The Influence of Heritage Image, Destination Image, and Experiential Quality on Behavioural Intentions of Foreign Tourists Junarta, Harbyanto; Nuryakin, Nuryakin; Fatmawati, Indah
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.25626

Abstract

The research was conducted to examine heritage image models, destination images, and experiential quality in influencing tourists’ behavioral intentions in Kuta Mandalika beach, Lombok. Kuta Mandalika Lombok beach was the object of this research, while this study subjects were foreign tourists. The sampling was carried out by a purposive sampling technique. The number of samples in this study was 133 respondents. The data analysis used Structural Equation Modeling with AMOS as an analysis tool. The research results indicated a positive effect of heritage image toward the experiential quality, positive effect of destination image toward the experiential quality, and positive effect of experiential quality on revisit intentions. 
The Influence of Heritage Image, Destination Image, and Experiential Quality on Behavioural Intentions of Foreign Tourists Junarta, Harbyanto; Nuryakin, Nuryakin; Fatmawati, Indah
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.25626

Abstract

This research examines heritage image model influence, destination image, experiential quality in influencing tourist behavioral intention in Mandalika Kuta beach Lombok. Mandalika Kuta beaches Lombok as the object, while the subject is foreign tourists.  This research used the Purposive sampling method and 133 respondents as the sample. The tool analysis is using Structural Equation modeling/AMOS. The heritage image and destination image give positive influences to the tourist’s experiential quality; the experiential quality gives positive impacts to the tourist’s revisit intentions. The limitation of this study is that the time to conduct this study is limited, only one month. In addition, the indicators used in this study are limited. This research has a significant practical contribution; Some objectives still focus on providing product-oriented marketing and management practices.