Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR)
Sitorus, Nova Bernedeta
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of the Four Pillars of Sustainable Tourism Destinations in the Tourism Village of Kampung Keranggan, South Tangerang Hubner, Ira B.; Pramono, Rudy; Juliana, Juliana; Sitorus, Nova Bernedeta; Lemy, Diena M.
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3639

Abstract

Tourism must be directed to truly realize capacity, equity, empowerment and sustainability in building communities. Especially in the era of the pandemic, with the new normal, it is hoped that tourism can become one of the pillars of people's lives. Kampung Keranggan, located in South Tangerang, is one of the tourist villages that has been recognized by the Ministry of Tourism and Creative Economy as being in the "Developing" category. This study wants to examine how the implementation of tourism village development in Keranggan Village through the principles of sustainable tourism in accordance with the four pillars in Ministerial Regulation no. 14 of 2016 / Ministerial Regulation No. 9 of 2021, namely management, economic, socio-cultural and environmental sustainability. This study method is descriptive qualitative analysis, with data collection through interviews, field surveys and implementation of focus group discussions. From the study, it is identified that Kampung Keranggan has begun to implement the four pillars of sustainable tourism destinations, although there are still several aspects that need to be improved.
MARKETING STRATEGIES FOR TOURISM VILLAGE IN WEST BANDUNG DISTRICT IN COVID-19 PANDEMIC Sianipar, Rosianna; Juliana, Juliana; Sitorus, Nova Bernedeta
Journal of Industrial Engineering & Management Research Vol. 3 No. 1 (2022): February 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i1.315

Abstract

Marketing strategy is a plan that is carried out to capture the market, using the 8 Ps Marketing Mix strategy. The research objective is to analyze marketing strategies, internal and external factors for developing tourist villages in West Bandung Regency which can increase tourist visits. The sample used in the study used purposive sampling. This study uses a qualitative approach. The analysis used in this study uses a SWOT analysis. By implementing the 8 Ps marketing mix, the marketing strategies that can be applied include improving facilities and accessibility to Suntenjaya Village. Improve facilities and accessibility to Cihanjuang Rahayu Village. During the COVID-19 pandemic, products can be made in the form of virtual tours so that people can still enjoy them. The study results found that marketing strategy was done through several social media such as Facebook, Instagram and Tiktok that can be used according to the age segment of tourists. can be enjoyed by tourists which can be done online, make natural and cultural tour packages in each village, carry out cooperation with the campus by providing training related to tourism and hospitality in order to provide excellent service in tourist villages. Communities who take part in tourism management in the village are given training related to their expertise so that they can provide excellent service for tourists. Careful planning and marketing can reduce the harmful effects of tourism development.
Co-Authors Hubner, Ira B. Juliana, Juliana Mutiara Lemy, Diena Pramono, Rudy Sianipar, Rosianna