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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Cakrawala Management Business Journal Jurnal Abdimas Akademika Jurnal Pengabdian Masyarakat Nusantara
Dodi Kusuma Hadi Soejoko
Universitas Nusantara PGRI
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences

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Minat Beli Sebagai Mediasi Pengaruh Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana Merek 3second Khusna Fatimatus Syahroq; Hery Purnomo; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.14311

Abstract

Penelitian bertujuan untuk mengetahui keberartian Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana 3Second Clothing Store Kediri dengan Minat Beli Sebagai Mediasi. Jenis penelitian yang digunakan dalam penelitian ini adalah asosiatif. Sampel yang digunakan sebanyak 160 konsumen dengan menggunakan metode accidental sampling kombinasi snowball sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis jalur dengan program IBM SPSS 26 dan Uji Sobel. Hasil penelitian ini diperoleh terdapat pengaruh Persepsi Harga dan Citra Merek mempunyai keberartian menciptakan minat beli, tetapi tidak pada Celebrity Endoser. Persepsi Harga dan Celebrity Endorser mempunyai keberartian dalam menciptakan Keputusan Pembelian, tetapi tidak pada Citra Merek. Persepsi Harga, Citra Merek atau Celebrity Endorser tidak mempunyai keberartian dalam menciptakan keputusan pembelian melalui Minat beli sebagai variabel mediasi. Studi lanjut dan manajemen 3second, dapat mempertimbangkan untuk identifikasi fenomena bahwa minat beli dapat terbangun tetapi tidak mempunyai pengaruh kepada keputusan pembelian, dimungkinkan ada variabel lain yang penting untuk di analisis, misalnya kualitas produk, variasi produk, dan atau pelayanan penjualan.
DAMPAK DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI UNIVERSITAS NUSANTARA PGRI KEDIRI Dodi Kusuma Hadi Soedjoko
Cakrawala Management Business Journal Vol 2 No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v2i1.21

Abstract

Human resources play an important role in every organization or institution. But there was a decrease in employee performance at Nusantara PGRI Kediri University recently, this case becomes concideration to conduct this research. The purpose of this study is to determine the effect of work dicipline and compensation on the employee’s performance at Nusantara PGRI Kediri University. The approach of this study is descriptive quantitative. The sample in this study used all populations as a sample consisting of 73 employees. The technique of collecting data used a questionnaire with a Likert scale that contains of questions related to work discipline, compensation and employee performance. The data analysis technique used multiple linear regression which was processed using the SPSS program to measure the effect of work dicipline and compensation on employee’s performance. The results of hypothesis testing showed that partially, there was a significant effect of work discipline on employee performance and there was also significant effect of compensation on employee performance at Universitas Nusantara PGRI Kediri. While the results of simultaneous hypothesis testing proved that work discipline and compensation give significant effect for employee performance. It can be seen that coefficient dtermination value (R Square) was 0.676. Thus, it can be interpreted that work dicipline and compensation can effect on employee’s performance 67.6% while the remaining 32.4% was effected by other variables outside of this study.
Brand Perception Pada Purchase Decision Melintasi Purchase Interest Produk RTD Teh Merek Pucuk Harum Di Masyarakat Kota Kediri Hery Purnomo; Samari Samari; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.15495

Abstract

The research aims to measure how much the relationship of brand awareness, brand trust and brand personality crosses purchase interest in Purchase Decision RTD Tea Merek Pucuk Harum in Kediri City community. The research used a quantitative approach, and sampled 100 respondents, with stratified random sampling techniques on a proposional basis. Testing data with primer using Multiple linear regression. The study found that on a direct trajectory, brand awareness has a significant relationship with purchase interest, but not on brand trust and brand personality. While brand awareness, brand trust or brand personality has no significant relationship with purchase decisions. On an indirect trajectory, brand Awareness has a significant relationship with purchase decisions, through purchase interest, while brand trust and brand personality do not have a relationship meaning in creating purchase decisions across purchase interest as mediation variables. The diversity of data described by the model is 35%, the rest is explained by other variables that are not yet in the model and errors.
PELATIHAN MANAJEMEN KEUANGAN DAN PEMBUKUAN SEDERHANA UNTUK PEMBERDAYAAN UMKM DESA KARANGTALUN KABUPATEN KEDIRI Subagyo subagyo; Moch. Wahyu Widodo; Rino Sardanto; Sigit Wisnu Setya Bhirawa; Dodi Kusuma Hadi Soedjoko
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manajemen keuangan dan pembukuan merupakan hal penting untuk kelangsungan jangka panjang suatu usaha, khususnya UMKM. Namun banyak UMKM yang belum memahami bahkan menerapkan manajemen keuangan dan pembukuan. Oleh karena itu, pengabdian kepada masyarakat (PkM) ini dilakukan untuk memberikan pemahaman dan peningkatan keterampilan kelompok UMKM desa Karangtalun tentang penghitungan, pencatatan atau pembukuan dan pengelolaan keuangan bisnis agar usaha yang dimiliki semakin berkembang sehingga berdampak pada peningkatan daya saing dan kesejahteraan masyarakat. Kegiatan ini dilakukan melalui pelatihan dan pendampingan diawali dengan survey kepada peserta pelatihan yang menunjukkan bahwa sebagian besar pemilik UMKM belum melakukan penghitungan dan pencatatan keuangan, bahkan belum memahami aset usaha serta belum memisahkan aset usaha dengan aset pribadi. Pelatihan dilakukan dengan memberikan worksheet untuk pencatatan dan penghitungan keuangan usaha tiap peserta. Hasil pelatihan diharapkan dapat meningkatkan keterampilan pengelolaan keuangan usaha dengan lebih baik. Dari hasil penghitungan dan pencatatan yang tepat, setiap pemilik usaha dapat menentukan harga jual, rencana investasi dan penambahan sumber dana yang tepat sehingga diharapkan berdampak pada peningkatan pendapatan dan perkembangan usaha menjadi lebih maju.
Pemberdayaan Masyarakat Pelaku UMKM Melalui Pelatihan Penyusunan Proposal Usaha dan Analisis Laporan Keuangan di Kabupaten Kampar Anisa Puspita Sari; Safitri Alfinasari; Tri Puspito Rahayu; Intan Purnama Putri; Tri Novita Sari; Dodi Kusuma Hadi Soedjoko
Jurnal Pengabdian Masyarakat Nusantara Vol 1 No 2 (2022): Vol.1 No.2 (Juni 2022)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dimastara.v1i2.18067

Abstract

Micro Small and Medium Enterprises (MSMEs) play an important role in Indonesia. MSMEs have shown their tenacity and resilience in the economic crisis and along with the Covid-19 pandemic, it is hoped that MSMEs will survive again. Especially among MSME actors in Kampar Riau Regency with fields that are engaged in culinary, agriculture, fisheries, and handicrafts. This group was chosen because of the high number of MSMEs in Kampar Regency (45,446 MSMEs) and the abundant natural resources (HR) potential in the area. The aim behind this activity is to equip MSMEs with the autonomous capacity to plan strategic deals and dissect financial reports so that they can be used as a reference to turn them into a company so that they can turn into individual financial strengths and make major commitments to national finance. This activity is carried out through direct contact with a limited number of MSMEs. This strategy was taken in view of the outbreak of the corona virus pandemic. The stages of this activity begin with clarification of the obstacles that are often faced by MSMEs, followed by clarification of the importance of strategic agreements, the efforts taken in preparing strategic plans, and the importance of auditing budget reports. These results have expanded the capacity and information of MSMEs, especially in Kampar Regency in terms of strategic agreement planning and monetary reports, even in limited circumstances due to the Coronavirus pandemic.
Co-Authors Anisa Puspita Sari HERY PURNOMO Intan Purnama Putri Khusna Fatimatus Syahroq Moch. Wahyu Widodo Rino Sardanto Safitri Alfinasari Samari Samari Sigit Wisnu Setya Bhirawa Subagyo, Subagyo Tri Novita Sari Tri Puspito Rahayu