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All Journal JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Efektor JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Ekuivalensi Jurnal Agriovet Jurnal Abdimas Akademika Prosiding SEMNAS INOTEK (Seminar Nasional Inovasi Teknologi) Jurnal Citra Kuliah Kerja Nyata Jurnal Penelitian Pendidikan Indonesia
Samari Samari
Fakultas Ekonomi Dan Bisnis Universitas Nusantara PGRI Kediri
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Transportation Other

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Kajian Etnometodologi: Pola Pemasaran Berpihak Masyarakat Pedesaan Kediri Pada Ritel Tradisional Samari Samari; Ema Nurzainul Hakimah
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 5, No 1 (2020): April 2020
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v5i1.712

Abstract

This study aims to uncover and find out the meaning behind traditional retailer's marketing patterns, customer attitudes toward the application of these patterns and more in analyzing the interactions between traditional retailers and their customers and to learn the subjective norms that occur in these marketing patterns.This research is a qualitative research with ethnometodology approach. The study was conducted by direct observation and in-depth interviews with traditional retailers and their customers. Informants were selected with criteria 5 R occupying rural areas of Kediri, the chosen ones were Blabak village, Kandat district, Kediri district and Blabak village, Pesantren district, Kediri city. The observations themselves were made during the sale and purchase transactions at each traditional store, which then conducted open interviews to reveal the subjective norms that occur in the marketing pattern. The results of observations and in-depth interviews in this study indicate that the four dimensions of Hofstade's culture, namely Power Distance, Collectivism, Femininity, Uncertainty Avoidance develop positively where retailers place and make themselves as partners, brothers who empathize with customers by using a basic attitude of mutual trust for fluency fulfillment of each other's needs. The noble values of the culture of the people of Kediri in buying and selling "nya nggowo, podho mlakune" based on high trust give birth to stronger customer loyalty, especially when traditional retailers also practice the service quality dimension of reliability, assurance, tangibles, empathy and responsiveness.Keywords: cultural dimensions, traditional retailers, siding marketing patterns
Brand Perception Pada Purchase Decision Melintasi Purchase Interest Produk RTD Teh Merek Pucuk Harum Di Masyarakat Kota Kediri Hery Purnomo; Samari Samari; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.15495

Abstract

The research aims to measure how much the relationship of brand awareness, brand trust and brand personality crosses purchase interest in Purchase Decision RTD Tea Merek Pucuk Harum in Kediri City community. The research used a quantitative approach, and sampled 100 respondents, with stratified random sampling techniques on a proposional basis. Testing data with primer using Multiple linear regression. The study found that on a direct trajectory, brand awareness has a significant relationship with purchase interest, but not on brand trust and brand personality. While brand awareness, brand trust or brand personality has no significant relationship with purchase decisions. On an indirect trajectory, brand Awareness has a significant relationship with purchase decisions, through purchase interest, while brand trust and brand personality do not have a relationship meaning in creating purchase decisions across purchase interest as mediation variables. The diversity of data described by the model is 35%, the rest is explained by other variables that are not yet in the model and errors.
Internal and External Factors of Consumer Behaviour: Phenomenon in Buying Decisions at the Keboen Rodjo Restaurant, Kediri Sri Aliami; Samari; Faisol
Efektor Vol 9 No 1 (2022): Efektor Vol.9 No.1 Tahun 2022
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/e.v9i1.16454

Abstract

R A restaurant is a business that sells goods and services. The fact shows the restaurant business competition is very tight. The management team needs to be equipped with an understanding of consumer behavior as an influencing factor in decision-making, both internally and externally. In fact, consumer behavior analysis rarely gets the attention of companies. The companies tend to focus on aspects of the marketing mix and customer service. The manager of a company can use it as a reference by understanding the reasons consumers buy to solve the company’s problems. The study aimed to analyze the influence of internal and external factors on consumer behavior both separately and together on purchasing decisions at Keboen Rodjo Kediri Restaurant. Internal factors of consumer behavior include personality, motivation, self-perception, learning, and self-concept. While external factors include culture, social class, reference groups, and family. Purchase decisions are characterized by product selection, brand choice, dealer choice, visit time, and the number of purchases. The research population is all consumers at Keboen Rodjo Kediri Restaurant. The research sample is 60 respondents with an accidental sampling technique. Data were collected through a questionnaire using multiple linear regression analysis techniques. The results of the study prove that internal and external factors have a significant effect separately or jointly on purchasing decisions.
Komparasi Model Single Moving Avarage & Exponential Smoothing Untuk Peramalan Penjualan AMDK NuClees Rony Kurniawan Kurniawan; Samari Samari; Sigit Ratnanto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.17740

Abstract

This study aims to (1) forecast the demand for NUCless bottled drinking water in the Nganjuk Regency market. (2) Find the suitable model by comparing the most accurate results from the Moving Average model and the Exponential Smoothing model. Meanwhile, to test the accuracy of the casting results, apply a control tracking signal and test the mean absolute deviation (MAD) error values, mean square error (MSE), and mean fundamental percentage error (MAPE). This research data is a time series with a seasonal pattern from January to December 2021. The results of this study place the Single Moving Average model better than the results of the Exponential Smoothing model. This is based on the results of the control tracking signal Smoothing model test results that there are deviations. In contrast, the results of the MSE, MAD, and MAPE accuracy tests of data deviations in the Single Moving Average model are lower than the results of the Exponential Smoothing model, so these results reject the results of several previous researchers who rely on the Exponential Smoothing model instead of the Exponential Smoothing model. Single Moving Average to forecast sales. Keywords: Comparison, Moving Average Model, Exponential Smoothing Model
Meningkatkan kinerja bisnis melalui orientasi kewirausahaan dan kemampuan managerial dengan strategi bisnis sebagai variabel intervening Subagyo Subagyo; Samari Samari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 8, No 2 (2022): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020221531

Abstract

UMKM akan berkembang jika memiliki kinerja usaha yang baik. Penelitian ini membahas pengaruh strategi bisnis sebagai variable mediator dalam upaya meningkat kinerja bisnis pada UMKM Industri Makanan dan Minuman di Indonesia. Orientasi kewirusahaan dan kemampuan managerial merupakan factor penentu untuk penciptaan strategi bisnis yang efektif, oleh sebab itu penelitian ini bertujuan mengkaji pengaruh orientasi kewirausahaan dan kemampuan managerial terhadap kinerja binis melalui strategi bisnis sebagai variable mediator. Penelitian ini termasuk jenis survey. Sampel ditentukan sebanyak 100 usaha yang diambil dengan menggunkaan metode purposive sampling. Data yang telah dikumpulkan dengan google form selanjutnya dianalisis menggunakan SEM dengan alat bantu aplikasi Smart PLS. Temuan dari penelitian menunjukkan bahwa orientasi kewirausahaan tidak berpengaruh signifikan terhadap kinerja bisnis, sedangkan kemampuan managerial berpengaruh signifikan. Namun dengan mediasi strategi bisnis, variable orientasi kewirausahaan dan kemampuan managerial berpengaruh signifikan terhadap kinerja bisnis.
Upaya Melestarikan Jajanan Tradisonal di Pasar Setono Betek Kediri Melalui Desain Ulang Marketing Mix Zulistiani Zulistiani; Sri Aliami; Basthoumi Muslih; Ema Nurzainul Hakimah; Restin Meilina; Samari Samari
Jurnal Abdimas Akademika Vol 3 No 01 (2022): Edisi Juni 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In 2017 the Kediri City government carried out a repair and rearrangement project for the Setono Betek market. This project causes a decrease in sales for the Sotono Betek Market traders because the traders have difficulty finding buyers who are their customers. Traditional snack traders are among those affected by this government project. Here the traditional snack traders have to work hard again to find new buyers who are expected to become customers in the future. Therefore, the service team from Nusantara University PGRI Kediri, Faculty of Economics and Business, Management Study Program provided guidance and assistance to redesign the Marketing Mix to increase sales of traditional snacks in the form of new innovations in sales. These innovations are in the form of product innovation (shape, size and color), marketing distribution innovation, and promotion innovation. The target of the service program is the traditional snack traders at the Setono Betek market, Kediri City, who live in the Setono Pande village, Kediri City, which is the area where the market is located. The method used by this service team is in the form of direction, training, mentoring and evaluation. From the results of the community service team's evaluation that the participants of the traditional snack traders of the Setono Betek market in Kediri City who redesigned the Marketing Mix experienced an increase in sales. Keywords: Traditional Snacks, Marketing Mix
The Finansial Inklusi Pada Peternak Sapi Pola Gaduhan Sebagai Penguatan Modal Sosial Dan Modal Finansial Nur Solikin; Linawati Linawati; Samari Samari
JURNAL EKUIVALENSI Vol. 7 No. 2 (2021): JURNAL EKUIVALENSI
Publisher : LPPM dan Fakultas Ekonomi dan Bisnis Universitas Kahuripan Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/ekuivalensi.v7i2.587

Abstract

The existence of resources and production factors is an important component of supporting the business. Aspects of social capital and the availability of money, for cattle farmers are important parts, because cattle breeders must prepare forage forage needs, additional feed and fortifying feed (bran, concentrate) as a means of supporting the success of the livestock business being run. Financial inclusion in this study is defined as easy access to money. The “gaduhan” system (keeping other people's livestock) is often found in all corners of the village, livestock owners other than as animal providers often act as providers of money when people who raise livestock need (borrow) money. Social capital is built because of emotional closeness and financial capital is formed because of a joint effort to system gaduhan cattle. The purpose of the study was to analyze the application of financial inclusion to rowdy cattle farmers in strengthening social capital and financial capital. This type of research is descriptive qualitative by using questionnaires, interviews, FGD instruments to obtain primary data, secondary data sourced from relevant documents, articles. The subjects of the study were rowdy cattle breeders in the Semen District as many as 120 respondents. The results of the study indicate that the implementation of financial inclusion of the cattle rancher model has long been carried out between animal owners and animal keepers. Mutualism symbiosis is realized by mutually benefiting from raising cattle, strengthening social relations and economic income for both parties. Keywords: Financial inclusion, beef cattle breeders, gaduhan system
PANDEMI COVID 19 TERHADAP PENJUALAN DAN DAYA BELI HEWAN QURBAN (IDUL ADHA) TAHUN 2020 – 2021 DI KOTA KEDIRI Nur Solikin; Sugiono Sugiono; Linawati Linawati; Samari Samari
Jurnal Agriovet Vol. 4 No. 1 (2021): JURNAL AGRIOVET
Publisher : LPPM UNIVERSITAS KAHURIPAN KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51158/agriovet.v4i1.584

Abstract

Munculnya penyakit corona karena virus Covid 19 di Indonesia sejakbulan maret 2019 hingga sekarang menyebabkan dampak besar diberbagai sektor kehidupan terutama dibidang perekonomian.Peternakan salah satu sector riil yang tidak luput terdampak karenapademi covid 19. Idul adha adalah hari raya bagi umat islam yangdidalamnya terdapat ritual penyembelihan hewan qurban. Ritualperayaan dengan menyembelih hewan qurban adalah peluang bagipeternak dan penyedia hewan qurban. Penelitian dilakukan di KotaKediri dengan responden adalah penyedia/ pedagang hewan qurban,konsumen dan masyarakat/ panitia qurban. Jenis penelitai deskriptifkualitatif dengan tujuan penelitian yaitu melakukan kajian dan analisiskondisi pandemi covid 19 terhadap penjualan dan daya beli hewanqurban masyarakat Kota Kediri tahun 2020-2021. Hasil penelitianmenunjukan bahwa terdapat peningkatan penyembelihan jumlahhewan qurban pada tahun 2021, namun penyedia/ pedagang hewanqurban di Kota Kediri mengalami adanya penurunan penjualan 30- 40persen dibandingkan tahun 2020 karena pemberlakukan pembatasankegiatan masyarakat (PPKM) darurat di Kota Kediri.Kata Kunci : Covid 19, Hewan Qurban, Kota Kediri.
PENGUATAN IDENTITAS UMKM BATIK MENUJU KAMPUNG KEREN DERMO Zulistiani Zulistiani; Sri Aliami; Samari Samari; Dhiyan Septa Wihara; Dyah Ayu Paramitha
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program “Kampung Keren“ (kampung kreatif dan independen) adalah salah satu program unggulan pemerinta Kota Kediri. Setiap kelurahan di Kota Kediri diharapkan menjadi kampung keren. Kelurahan Dermo berada di Kecamatan Mojoroto Kota Kediri yang mempunyai potensi di bidang batik. Batik akan di kembangkan lagi poteninya unuk mencapai target kampung keren di kelurahan Dermo. Untuk itu tim pengabdian masyarakat Prodi Manajemen Universitas Nusantara PGRI bertujuan untuk membantu kelompok batik, ibu-ibu PKK dan karang taruna di Kelurahan Dermo untuk membentuk POKDARWIS (Kelompok sadar wisata) dengan kegiatan utamanya adalah edukasi batik. Metode yang digunakan oleh im pengabdian adalah observasi, penyuluhan dan evaluasi. Hasil dari pengabdian ini adalah telah terbentuknya POKDARWIS (Kelompok sadar wisata) dan juga penetapan logo batik khas dermo yaitu “kuda lumping”. Dengan terbentuknya POKDARWIS diharapkan akan mendukung tercapainya predikat kampung keren yang menjadi salah satu program unggulan di Kota Kediri dan juga untuk meningkatkan kesejahteraan ekonomi masyarakat Kelurahan Dermo.
Kajian Etnometodologi: Pola Pemasaran Berpihak Masyarakat Pedesaan Kediri Pada Ritel Tradisional Samari Samari; Ema Nurzainul Hakimah
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 5 No. 1 (2020): April 2020
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v5i1.712

Abstract

This study aims to uncover and find out the meaning behind traditional retailer's marketing patterns, customer attitudes toward the application of these patterns and more in analyzing the interactions between traditional retailers and their customers and to learn the subjective norms that occur in these marketing patterns.This research is a qualitative research with ethnometodology approach. The study was conducted by direct observation and in-depth interviews with traditional retailers and their customers. Informants were selected with criteria 5 R occupying rural areas of Kediri, the chosen ones were Blabak village, Kandat district, Kediri district and Blabak village, Pesantren district, Kediri city. The observations themselves were made during the sale and purchase transactions at each traditional store, which then conducted open interviews to reveal the subjective norms that occur in the marketing pattern. The results of observations and in-depth interviews in this study indicate that the four dimensions of Hofstade's culture, namely Power Distance, Collectivism, Femininity, Uncertainty Avoidance develop positively where retailers place and make themselves as partners, brothers who empathize with customers by using a basic attitude of mutual trust for fluency fulfillment of each other's needs. The noble values of the culture of the people of Kediri in buying and selling "nya nggowo, podho mlakune" based on high trust give birth to stronger customer loyalty, especially when traditional retailers also practice the service quality dimension of reliability, assurance, tangibles, empathy and responsiveness.Keywords: cultural dimensions, traditional retailers, siding marketing patterns
Co-Authors Azriel Akbar Firman Syah Badrus Zaman Bambang Agus Sumantri Basthoumi Muslih Dhiyan Septa Wihara Dodi Kusuma Hadi Soejoko Dyah Ayu Paramitha Ema Nurzainul Hakimah, Ema Nurzainul Faisol Faisol Hebi Irawan HERY PURNOMO Kurniawan, Rony Linawati Linawati M. Yuda Trinuraisi Mochammad Al Farizi Moh Farih Fauzi Nasrul Saifudin Nugroho Wisma Nurpanto Nur Solikin RESTIN MEILINA Rino Sardanto Sigit Ratnanto Sri Aliami Subagyo, Subagyo Sugiono Sugiono Suhardi Suhardi Susi Damayanti Tito Pangestu Zulistiani, Zulistiani