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All Journal PROSIDING SEMINAR NASIONAL Jurnal E-Bis: Ekonomi Bisnis Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Ekonomi, Bisnis, dan Akuntansi
Ika Susilowati
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Determinan Niat beli pada Customer Geprek BENSU: Peran E-Wom, Celebrity Endorser dan Customer Attitude Ika Susilowati
Jurnal E-Bis (Ekonomi-Bisnis) Vol 5 No 2 (2021)
Publisher : Politeknik Dharma Patria Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v5i2.554

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan sikap konsumen sebagai mediasi pengaruh e-wom, celebrity endorser terhadap niat beli. Penelitian ini dilakukan pada customer Geprek Bensu. Pengambilan sampel menggunakan metode nonprobalibility sampling dengan teknik purposive sampling, dengan jumlah responden sebanyak 100 orang. Pengumpulan data menggunakan kuesioner dengan skala likert. Alat bantu pengolahan data menggunakan SPSS for windows versi 23.0. Hasil dari penelitian ini menunjukkan bahwa e-wom dan selebriti endorser memiliki pengaruh positif terhadap sikap konsumen dan niat beli. Namun, sifat konsumen tidak berpengaruh positif terhadap niat beli. Sikap konsumen sebagai variabel mediasi juga tidak berpengaruh positif pada variabel e-wom dan selebriti endorser terhadap niat beli.
DISTRIBUSI JAMUR ASPERGILLUS FLAVUS PADA PETIS UDANG YOGYAKARTA Yuliana Prasetyaningsih; Fitri Nadifah; Ika Susilowati
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang MIPA dan Kesehatan The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.645 KB)

Abstract

Indonesian tropical climate is a country and rich in marine products. Shrimp petis is a fermented products of shrimp. Shrimp petis is stored for too long risk for overgrown microorganisms. Therefore, during storage by a factor of humidity, shrimp petis can be polluted and overgrown by the fungus Aspergillus species. Fungus Aspergillus flavus commonly known as the cause of contamination of various types of food stored. Aflatoxin are toxins produced by fungi Aspergillus flavus. Aflatoxins can invade the central nervous system, some of which are carcinogenic cause cancer of the liver, kidneys, and stomach. The study objective was to determine the growth of the fungus Aspergillus flavus on various brands of shrimp paste are sold in supermarkets and traditional markets. Methods This study is a descriptive method of research objects shrimp paste with different brands sold in supermarkets and traditional markets with a single variable, namely the growth of Aspergillus flavus. The data obtained were analyzed descriptively using SPSS 17.0. Research shows the growth of the fungus Aspergillus flavus on various brands of shrimp paste are sold in supermarkets and traditional markets. The percentage growth of the fungus Aspergillus flavus on various brands of shrimp paste is 20% of the 10 samples identified shrimp paste.Keywords: Petis shrimp, Aspergillus flavus, aflatoxin.
PENGARUH CITRA DESTINASI TERHADAP WORD OF MOUTH (WOM) YANG DIMEDIASI OLEH KEPUASAN PENGUNJUNG DAN DIMODERASI OLEH JENIS KELAMIN Ika Susilowati
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 2 No 2 (2019): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.304 KB) | DOI: 10.33488/1.jh.2019.2.212

Abstract

The purpose of this research was to analyze the effect of destination images on word of mouth (WOM) mediated by visitor satisfaction and moderated by gender in tourism places in Purwokerto. Data collection was carried out by questionnaires, using a Likert Level Scale 7. This study sampled 125 respondents who had traveled to Purwokerto. The data analysis technique used in this study is the Structural Equation Model (SEM) analysis. The results of this study indicate that destination image has a positive effect on word of mouth (WOM). Destination image has a positive effect on visitor satisfaction. Visitor satisfaction has a positive effect on word of mouth (WOM). The effect of visitor satisfaction mediates the relationship between destination image and word of mouth (WOM). Gender influences the relationship between destination image and word of mouth (WOM). Keywords: Destination Images, word of mouth (WOM), Visitor Satisfaction, Gender
PENGARUH KUALITAS LAYANAN, COMPLAINT HANDLING DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN Mulyanto Mulyanto; Ika Susilowati
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 4 No 1 (2021): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.252 KB) | DOI: 10.33488/1.jh.2021.1.278

Abstract

This study aims to test and analyze how the influence of service quality, compliance handling and corporate image on customer loyalty at PT JNE Cilacap branch. The population in this study were 88 customers at PT JNE Cilacap Branch. The technique of collecting data by distributing questionnaires. The analysis used is the validity test, reliability test, classic assumption test, multiple linear regression analysis test and the coefficient of determination. The data processing tool used is SPSS for windows version 23.0. The results of this study indicate that: (1) Service Quality has a positive and significant effect on Customer Loyalty, (2) Complaint Handling has a negative and insignificant effect on Customer Loyalty, (3) Company image has a negative and insignificant effect on customer loyalty.
ANALISIS ANTESEDEN KEPUTUSAN PEMBELIAN PADA PRODUK AMDKLE MINERALE DI KEBUMEN Ika Susilowati; Rigita Cahyani
Jurnal Ekonomi Bisnis dan Akuntansi (JEBA) Vol 25, No 1 (2023)
Publisher : Ilmu Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Unsoed

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (938.253 KB) | DOI: 10.32424/jeba.v25i1.3528

Abstract

Co-Authors Fitri Nadifah Mulyanto Mulyanto Rigita Cahyani Yuliana Prasetyaningsih