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All Journal PROSIDING SEMINAR NASIONAL Jurnal E-Bis: Ekonomi Bisnis Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Ekonomi, Bisnis, dan Akuntansi
Ika Susilowati
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi)

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PENGARUH CITRA DESTINASI TERHADAP WORD OF MOUTH (WOM) YANG DIMEDIASI OLEH KEPUASAN PENGUNJUNG DAN DIMODERASI OLEH JENIS KELAMIN Ika Susilowati
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 2 No 2 (2019): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (802.304 KB) | DOI: 10.33488/1.jh.2019.2.212

Abstract

The purpose of this research was to analyze the effect of destination images on word of mouth (WOM) mediated by visitor satisfaction and moderated by gender in tourism places in Purwokerto. Data collection was carried out by questionnaires, using a Likert Level Scale 7. This study sampled 125 respondents who had traveled to Purwokerto. The data analysis technique used in this study is the Structural Equation Model (SEM) analysis. The results of this study indicate that destination image has a positive effect on word of mouth (WOM). Destination image has a positive effect on visitor satisfaction. Visitor satisfaction has a positive effect on word of mouth (WOM). The effect of visitor satisfaction mediates the relationship between destination image and word of mouth (WOM). Gender influences the relationship between destination image and word of mouth (WOM). Keywords: Destination Images, word of mouth (WOM), Visitor Satisfaction, Gender
PENGARUH KUALITAS LAYANAN, COMPLAINT HANDLING DAN CITRA PERUSAHAAN TERHADAP LOYALITAS PELANGGAN Mulyanto Mulyanto; Ika Susilowati
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 4 No 1 (2021): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (927.252 KB) | DOI: 10.33488/1.jh.2021.1.278

Abstract

This study aims to test and analyze how the influence of service quality, compliance handling and corporate image on customer loyalty at PT JNE Cilacap branch. The population in this study were 88 customers at PT JNE Cilacap Branch. The technique of collecting data by distributing questionnaires. The analysis used is the validity test, reliability test, classic assumption test, multiple linear regression analysis test and the coefficient of determination. The data processing tool used is SPSS for windows version 23.0. The results of this study indicate that: (1) Service Quality has a positive and significant effect on Customer Loyalty, (2) Complaint Handling has a negative and insignificant effect on Customer Loyalty, (3) Company image has a negative and insignificant effect on customer loyalty.
Co-Authors Fitri Nadifah Mulyanto Mulyanto Rigita Cahyani Yuliana Prasetyaningsih