Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Bisma: Jurnal Manajemen
Puriati, Ni Made
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Menguji Kesiapan Pengelolaan Desa Wisata Berbasis Manajemen Modern Sebagai Penggerak Ekonomi Rakyat Puriati, Ni Made; Darma, Gede Sri
Bisma: Jurnal Manajemen Vol 7, No 2 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v7i2.34162

Abstract

The purpose of this research is to find out how to test the readiness of the management of Sanur Kaja Tourism Village, based on modern management, and to know the factors that influence a village which is said to be ready to implement modern management. This study used a qualitative field research method approach. The results of this study indicate that the implementation of modern management carried out by Sanur Kaja Village as a tourist village is by utilizing information technology in carrying out tourism activities. The use of information technology media such as the internet in an effort to support tourism villages is the use of the internet as a promotional medium. Apart from tourism managers, tourism actors in Sanur Kaja Village have also used the internet as a promotional medium. A marketing strategy using e-commerce helps provide input as material for consideration in developing a digital marketing strategy using both websites and social media as well as the online marketing mix. Suggestions for tourism actors, especially small business actors in Sanur Kaja Village, need to conduct training on e-commerce as a means of promotion.
Co-Authors Gede Sri Darma