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USAHA-USAHA PEMASARAN DALAM MENGHADAPI PERSAINGAN BISNIS INDUSTRI JASA OLAH RAGA (Kasus Industri Olah Raga Futsal Lancang Kuning Di Kecamatan Tampan Pekanbaru) ", Khairunnas; Herianto, Meyzi
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Futsal has become the current trend in young people in big cities in Indonesia, a lot of young people to change the habits of life of silence in the House with a number of electronic games such as playstation (PS), computer (PC) and so becomes a nuanced game health. Many reasons why futsal popular, other than to maintain fitness, futsal has also coached managing emotions and improve teamwork. The purpose of this research is to find out which marketing efforts are doing the Sport Centre Langcang Yellow Futsal in the face of competition in the Subdistrict of Pekanbaru, HandsomeTheoretically, futsal coaching someone to hurry in taking decisions, rules of the game to mention that each execution (kick or roll) must be done within a span of four minutes, over the span of time rewarded violations. Futsal is also forming a player to always focus on accepting and feed and scored it really should be done quickly and mature. To train co-operation between the player and the cohesiveness of the team futsal players, for some, is not just a sport but a lifestyle has become an interesting and dynamic.From the results of the overall analysis of the Business – marketing efforts undertaken by Sassy Yellow is good enough, it can be seen from the responses of the respondents against the product marketing efforts deliver assessment quite well.Keywords: product, Price, promotion, location, and service
MAKNA TRADISI PEMOTONGAN JAWI DI DESA LIPAI BULAN KECAMATAN KERUMUTAN KABUPATEN PELALAWAN Khairunnas "; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The tradition of cutting jawi is one of the local wisdom of the Lipai Bulan community which has a certain meaning which symbolic meaning contained in the tradition of cutting jawi there are 2 namely physical and symbol, physical meaning in cutting jawi and tasteless while the symbol consists of cooking and festivity / thanksgiving. The purpose of this study is to find out the symbolic meaning and values contained in the tradition of cutting jawi.This study uses qualitative research methods with a symbolic interaction approach. The research subjects were community leaders and several people of Lipai Village who were involved in the tradition of cutting jawi. Data collection techniques carried out are through observation, interviews, and documentation.The results of this study indicate that the symbolic meaning of the tradition of cutting jawi in Lipai Bulan village consists of physical meanings which include tools and materials used in cutting jawi and seedling of fresh fruit with a specific meaning in each part and the social meaning of the tradition of cutting jawi in Lipai Bulan village consisting of cooking processions every activity is carried out in mutual cooperation is to be able to improve family attitudes, very solid cooperation, and quickly finished. In thanksgiving / festivity which also has certain meanings such as prayers offered by community leaders, this prayer is offered to the Almighty God, a form of expressing gratitude for the people because they are still given blessings and prosperity that never stop flowing. In the tradition of cutting jawi there are values which consist of social values, namely strengthening the relationship with fellow community members to maintain a sense of solidarity in diverse lives, cultural values can be seen how local wisdom is maintained and orchestrated and the community feels rewarded for still adhering to the culture and the tradition of inheritance and religious values show one form of gratitude, hope for blessing, and rejecting disaster (disaster) to the creator of the universe that has given grace and prosperity.Keyword : meaning, of cutting jawi