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STRATEGI KOMUNIKASI PEMASARAN DALAM REBRANDING MAL PEKANBARU PADA BRAND “HANDPHONE, IT, AND FASHION CENTER” Silvia Ardianata; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pekanbaru Mall is the first shopping mall that stands in Pekanbaru City. Pekanbaru Mall opened on 8 November 2003, immediately becoming the largest mall in Pekanbaru at that time. In 2013 Mal Mall did a rebranding on the mall logo, which changes the logo also changed the vision and mission of the Mal Mall in line with its brand, namely "Mobile, IT, and Fashion Center". After rebranding Pekanbaru Mall conducted a marketing communication strategy to introduce the brand and also increase the number of visitors. The purpose of this study was to determine the marketing communication strategy and the factors driving rebranding.This study uses a qualitative method with a descriptive approach, with data collection techniques, namely through interviews, observation, and documentation, with the number of informants totaling 8 people according to the criteria determined through purposive sampling. The data analysis technique in this research is using the Miles and Huberman model and the data validity checking technique is triangulation. The results showed that, marketing communication strategies in rebranding Mal Pekanbaru on the brand "Mobile, IT, and Fashion Center" refers to the objectives of marketing communication, segmentation and targeting, company differentiation and positioning. Marketing communication strategy in Pekanbaru Mall uses a marketing communication mix, in the form of advertising activities, sales promotions, and events. Factors driving the rebranding in Pekanbaru Mall are, the factors of leader turnover, market saturation, and finally the company's new vision. The obstacles in rebranding the mall logo adjustment with the existing tenants in the mall and also the introduction of new logos with consumers or the public.

KOMUNIKASI KESEHATAN BINA KELUARGA REMAJA DALAM EDUKASI GAYA HIDUP SEHAT KELUARGA DI DESA SUNGAI BULUH SINGINGI HILIR Rahmita Dewi; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Bina Keluarga Remaja (BKR) is a work program of the National Family Planning Population Agency (BKKBN) called Planning Generation ( GenRe ). Bina Keluarga Remaja at Sungai Buluh village was inaugurated at the beginning of the year 2018. The establishment of the BKR was due to the emergence of awareness about the problems of teens that occurred in society such as smoking and drug abuse and the importance of education for families in order to produce quality teenagers as the next generation of the nation. The purpose of the study this is to determine the form of communication of health, methods of persuasion communication of health and patterns of communication of health were conducted by “Bina Keluarga Remaja” in education style of living healthy family in the village of Sungai Buluh Singingi Hilir. This study using the methods of qualitative with descriptive approach, techniques of collecting data is through observation, interviews, and documentation with the number of informants totalling 8 people accordingly with the criteria that have been determined through the technique of purposive is BKR chairman, BKR Secretary, Chairman of the PKK, and BKR Participant activity. Mechanical analysis of the data in the study is that using the model of Miles and Huberman and technical examination of the validity of the data that is an extension of participation and triangulation. Results of the study showed that in the communication of health were conducted by Bina Keluarga Remaja at Sungai Buluh Village are : First : The form of communication of health that is applied by Bina Keluarga Remaja at Sungai Buluh village this there are four : Interpersonal health Communication, Health Group Communication, Health Organization Communications, and Communication Health Media . Secondly : methods of persuasion are used in the delivery of information to the public consists of three kinds, namely activities of education, counseling, and therapy Pattern Relief God for Emotional Freedom Technique (EFT PPA). Third : the pattern of communication that is used is the pattern of communication two directions. As for the method of persuasion the most dominant use in the activities is the extension that is supported by the credibility of the communicator. Keywords: Communication of health, family education, bina keluarga remaja

KOMUNIKASI ANTARBUDAYA MASYARAKAT SUKU DUANO (SUKU LAUT) DENGAN MASYARAKAT SUKU BUGIS DI KECAMATAN TANAH MERAH KABUPATEN INDRAGIRIHILIR Abd Basir; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Comunication and culture have a perfect relationship, in this case that can see a observation from comunication of intercultural society of Duanu and Celebes tribe in Tanah merah regency. The population of duanu tribe is minority so that they think that have diference perception, so some of them rarely interact with other cultures especially Celebes because Duanu does not usually interact each other. The purpose of this observation is to know the concept betwen Duanu and celebes and process of adaptation knowing whether the obstruction of comunication of intercultural society of Duanu and celebes.The method used is qualitatif method by using Purpose sampling. Collecting data is done by observation, interview and documentation. The process of analysis data is to begin with simbolik interaction and the sample of this research are eight people. It consists four from duanu and four from celebes. Analysis data used is reduction data. Persentation and verification data or drawing the conclusion.From this research, the concept the society of Duanu and bugis, Duanu perceived is one of the tribes having coarse and hard tribe toward celebes tribe, but some of them said they are soft tribe and the same with another, yet the environment make it course tribe because they are used to at sea and interact using a loud voice in order to hearing message each other, and environment factor make his black skin and , the contrary the perception of Duanu tribe with celebes that celebes is revenge atitude and the interaction of Duanu is open minded another on the contrary, the intercaction of celebes toward Duanu joining with some activities made by Duanu, but the problem is like language, stereotip, and prejudice.From this research, the concept the society of Duanu tribe and bugis tribe, Duanu tribe perceived is one of the tribes who have coarse and hard tribe toward Bugis tribe, but some of them said that they are soft tribe and the same with another tribe, yet the environment make it course tribe because they are used to at sea and interact using a loud voice in order to hearing he message each other, and environment factor make his black skin and big body, on the other hand the perception of Duanu tribe with Bugis that Bugis is revenge atitude and the interaction of Duanu tribe is open minded another tribe on the contrary the intercaction of Bugis toward Duanu joining with some activities which is made by Duanu, but the problem is like language, stereotip, and prejudice.Keywords: Intercultural Comunication, Duanu Buginese tribe.

AKTIVITAS EMPLOYEE RELATIONS DALAM MEMBINA KINERJA KARYAWAN (STUDI PADA PT. PERTAMINA (PERSERO) RU II SUNGAI PAKNING KECAMATAN BUKIT BATU KABUPATEN BENGKALIS) Rindu Rahmadini; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Employees is one part of the internal public company that is a key element in achieve the goal. Employmenr relationships is influenced by the internal relations between employees with other employees, or other relationship between employees anf the company management effective. One of the efforts made by PT. Petamina (Persero) is fostering employee performance through employee relations activities in order to continue to produce the best and qualified employees.this study aims to determine the forms of activity of employee relations and describe the activities in fostering employee performance in Pertamina (Persero) RU II Sungai Pakning.This study used qualitative research methods with the presentation of descriptive data analysis and supported by organizational culture theory. The Subjects in this study are determined by purposive sampling techniques consist of head of public relations, the head of human resources and the company's employees. The Data collection techniques included interviews, observation and documentation. The Techniques of analysis used models Miles and Huberman interactive data with data validity check used triangulation techniques.The results of this study showed that the activity of employee relations consist of education and training programs, awards programs, special events programs, and employee benefits programs was instrumental to provided guidance on employee performance. employee relations activity that was applied can not be separated from the culture of the organization in the PT. Pertamina (Persero) RU II Sungai Pakning. Each program was applied have purpose and functions in increasing employee performance. Between the four programs were implementation education and training programs and welfare programs into a program that was the most influential and effective in fostering employee performance. The programs implementation will make employees feel valued and care, so as to create a sense of carrying , motivating, and want to achieve the performance as much as possible, and will minimize negative impacts on the management of a company such as feel boring, saturation, which the result in lower loyalty and productivity of the employees to the company. Key word: Employee relations, Activity, corporation culture,

KOMUNIKASI TRADISI MANGAIN MARGA DALAM PERNIKAHAN BATAK TAPANULI SELATAN DI PEKANBARU Tondi Hariara Pane; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Communication is something that cannot be separated from human life in their daily lives with other people around them. Communication is also very necessary in a customary tradition of mangain marga, while the traditional tradition of mangain marga is carried out by the Batak tribe of South Tapanuli. The purpose of this research is to explain how the stages of traditional communication in mangain marga in the South Tapanuli Batak wedding in Pekanbaru and how the meaning of tradition in the mangain marga in the South Tapanuli Batak wedding in Pekanbaru.This research was conducted on Jalan Sigunggung at the house of the traditional leader of the Batak Tapanuli Selatan Pekanbaru and this research was also carried out with the South Tapanuli Batak tribe who live in Pekanbaru. This study uses a qualitative descriptive research method that explains and interprets existing data. The informants in this study were the traditional and tribal leaders of the Batak South Tapanuli Pekanbaru by using a purposiv technique. Data collection techniques using observation, interviews, and documentation.The results of this study indicate the stages of traditional communication in the mangain marga in the Batak South Tapanuly wedding in Pekanbaru well, although sometimes there are problems, they can be resolved properly by both parties and the meaning of the mangain marga tradition in the South Tapanuli Batak wedding. in Pekanbaru also went well and was accepted by both parties. Keywords: Tradition communication, mangain marga and stages of mangain marga, research method.

MAKNA KOMUNIKASI WAYANG KULIT RARAS IRAMA DI BAGAN BATU KABUPATEN ROKAN HILIR Agus Rio Candra; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Wayang is a shadow puppet show art that contains many elements of art, both music art, literature, craft (art) and others. The art of wayang kulit in Bagan Batu Rokan Hilir regency is under the community of transmigrants to continue to be preserved. Wayang kulit Raras Irama is the only leather puppets in Bagan Batu that are in great demand and interesting to study. The purpose of this research is to know the process communication of wayang kulit Rajas Irama and the meaning of wayang kulit Raras Irama in Bagan Batu Rokan Hilir This research uses qualitative method by using Symbolic Interaction theory. Subjects in this study were Dalang (trainer), Sinden, Music Player, people who invited wayang kulit and public (audience) performances chosen by Purposive sampling. Data collection techniques are done through observation, in-depth interviews and documentation. The results showed the communication process performances wayang kulit Raras Irama in Bagan Batu Rokan Hilir consists of performance preparations, shadow puppet performances and performance closures. The meaning of wayang kulit performance for Raras Irama wayang puppets includes puppeteer, sinden and music player. Dalang interpreted wayang kulit as self-expression, communication media and self-identity, sinden mean wayang kulit as cultural preservation and communication media and music player understood wayang kulit as cultural preservation and also communication media. The meaning of wayang kulit for the community that invites the show of Raras Irama wayang kulit in Bagan Batu Rokan Hilir regency as entertainment, education and interaction as well as self identity. The meaning of wayang kulit Raras Irama for the general public in Bagan Batu Rokan Hilir regency ie as entertainment and information. Keywords: Wayang kulit Raras Irama, Communication process, Meaning of communication, Symbolic interaction

MAKNA TRADISI PEMOTONGAN JAWI DI DESA LIPAI BULAN KECAMATAN KERUMUTAN KABUPATEN PELALAWAN Khairunnas "; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The tradition of cutting jawi is one of the local wisdom of the Lipai Bulan community which has a certain meaning which symbolic meaning contained in the tradition of cutting jawi there are 2 namely physical and symbol, physical meaning in cutting jawi and tasteless while the symbol consists of cooking and festivity / thanksgiving. The purpose of this study is to find out the symbolic meaning and values contained in the tradition of cutting jawi.This study uses qualitative research methods with a symbolic interaction approach. The research subjects were community leaders and several people of Lipai Village who were involved in the tradition of cutting jawi. Data collection techniques carried out are through observation, interviews, and documentation.The results of this study indicate that the symbolic meaning of the tradition of cutting jawi in Lipai Bulan village consists of physical meanings which include tools and materials used in cutting jawi and seedling of fresh fruit with a specific meaning in each part and the social meaning of the tradition of cutting jawi in Lipai Bulan village consisting of cooking processions every activity is carried out in mutual cooperation is to be able to improve family attitudes, very solid cooperation, and quickly finished. In thanksgiving / festivity which also has certain meanings such as prayers offered by community leaders, this prayer is offered to the Almighty God, a form of expressing gratitude for the people because they are still given blessings and prosperity that never stop flowing. In the tradition of cutting jawi there are values which consist of social values, namely strengthening the relationship with fellow community members to maintain a sense of solidarity in diverse lives, cultural values can be seen how local wisdom is maintained and orchestrated and the community feels rewarded for still adhering to the culture and the tradition of inheritance and religious values show one form of gratitude, hope for blessing, and rejecting disaster (disaster) to the creator of the universe that has given grace and prosperity.Keyword : meaning, of cutting jawi

MANAJEMEN KOMUNIKASI BADAN PENANGGULANGAN BENCANA DAERAH (BPBD) TERHADAP BENCANA BANJIR DI KABUPATEN KAMPAR Erwind Saputra; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Communication management has a very important role to overcome the problem of disaster and also to prevent and reduce the impact of disasters. Communication management in question is the management of disaster management that involves the process of communication, coordination between the community and the government for the handling of disaster victims run effectively and efficiently. In disaster management, the presence of BPBD is an important element in providing disaster information, rescue, and disaster recovery with good coordination and communication, this will encourage the smooth handling of any future disasters, especially to the flood disaster that hit Kampar district.The type of research is qualitative with the presentation of descriptive analysis. Data collection techniques through observation, interview and documentation.. This study focuses on the communication management of the Badan Penanggulangan Bencana Daerah (BPBD) against flood disasters in Kampar regency. For the purpose of this study, the following four questions are proposed: (1) How to plan BPBD communication on flood disaster in Kampar regency (2) How to organize BPBD communication against flood disaster in Kampar regency (3) How to implement BPBD communication against flood disaster in Kampar regency (4 ) How to evaluate BPBD communication to flood disaster in Kampar regency.The results of this study indicate that (1). BPBD communication planning against flood disaster in Kampar regency is arranged in Renja and Renstra BPBD Kampar Regency. (2) Organizing BPBD communications against flood disaster in Kampar regency, formally prepared (3) Implementation of BPBD communication against flood disaster in Kampar regency, carried out by a special field called Pusdalops-pb which has a special unit that is TRC (Team Reaksi Cepat (4) Evaluation of BPBD communications against flood disaster in Kampar regency, conducted every day in case of disaster, if not the occurrence of disaster BPBD Kampar District conducts evaluation activities at monthly meetings, annual meetings and impromptu meetings done in the event of a disaster.Keywords: Communication Management, Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Kampar, flood disaster

POLA KOMUNIKASI TRAINER DALAM TRAINING ESQ PEKANBARU Irvan Ayubi; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ESQ training is a form of instructional communication through the process of delivering messages (training material) by a communicator (trainer) to the recipient of the message (training participants) with programmatic planning and follow-up so that learning and training objectives (training) are achieved well. In training, communication patterns generally occur with the communicator and the communicant. This pattern of communication has an important role in the success of a communication which then impacts the training output later. The method used in this study is a qualitative method, with the presentation of a descriptive analysis. The technique of taking informants in this study is to use a purposive technique, which is used as a member of the informant submitted to the consideration of collecting data based on its consideration in accordance with the aims and objectives. This study uses data collection techniques through observation, interviews, and literature studies to achieve the validity of the data in this study. The results showed that the communication patterns applied by trainers in the ESQ (Emotional Spiritual Quotient) training were two-way communication patterns. Two-way communication is communication that is communicant and communicators always take turns providing information in delivering a message. In short, communication takes place between the giver of information and the recipient of information. When the information provider conveys information then the recipient of the information will respond to a message delivered. In communicating the message delivered by the communicator, based on the assumptions of Aristotle's Theory states that what the speaker is doing in preparation for delivering their message and in limiting the message. This assumption refers to the way of persuasion, which is contained in three evidences, namely ethos, pathos and logos.Keywords : Communication Pattern, Trainer, Training, ESQ, Rhetoric

PENERAPAN TEKNOLOGI INFORMASI DIGITAL LIBRARY UR DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL DI FISIP UNIVERSITAS RIAU Rahmad Rival Hariyadi; Yasir "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The number of innovations created to meet the needs that exist at this time requires the world of education, especially educational institutions ie universities to take part in innovating in order to meet the needs of students in berkegiatan. Forms of innovation created one of them is an online-based library that can be accessed anywhere, anytime and no time limit. The online library offers many useful features and functions within it. Viewed from the good innovation is that many educational institutions, especially universities in Indonesia to implement and also take advantage of online library. One of the universities in Indonesia that implement this online library is the University of Riau, Riau University has an online library that is a digital library UR. Implementation of an innovation made of course has a good influence, the research undertaken aims to examine the influence between technology acceptance model variables in UR digital library.The study involved 158 respondents from UR digital library users in FISIP University of Riau. How to determine the number of samples in this study using unknown population caused by the lack of definitive data about the number of users of UR digital library. Methods of data collection using questionnaires. Data were analyzed using Sructural Equation Model (SEM) with AMOS software program and SPSS. The research model uses Technology Acceptance Model (TAM) with perceived ease of use, perceived usefulness, attitude towards using and acceptance tested simultaneously.Data from the results of this study indicate ease perception variables have a significant value of influence that is t-Value or C.R of 2.508 to variable user attitudes and the total effect of 0.463. Usability perception variable has significant influence value that is t-Value or C.R 2,090 to user attitude variable and total influence 0,399. Usability perception variable has significant influence value that is t-Value or C.R equal to 1,968 to variable of acceptance and total influence equal to 0,362. User attitude variable has significant influence value that is t-Value or CR of 2555 to the variable of acceptance and the total influence of 0,503, and the perception of ease variable have insignificant influence value that is t-Value or CR equal to 0.448 to the variable of acceptance and total influence equal to 0.318.Keywords: Digital Library UR, Structural Equation Model (SEM), Technology Acceptance Model (TAM)

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