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Journal : Akrab Juara : Jurnal Ilmu-ilmu Sosial

STRATEGI HUMAS PT PERKASA LESTARI PERMAI DALAM MENJALANKAN PROGRAM CSR PEMBANGUNAN MCK LAYAK PAKAI DI LINGKUNGAN SEKITAR KAMPUNG RUKUN BINAAN APARTEMEN AEROPOLIS Ita Suryani; Horidatul Bakiyah; Mike Indarsih; Egi Cahya Pamungkas
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 3 (2020): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Persoalan penyakit yang sering menjadi keluhan masyarakat yang dengan mudah menyerang masyarakat karena faktor pola hidup yang tidak bersih dan tidak sehat yang dapat menyebabkan bahaya pencemaran lingkungan. Dampak yang ditimbulkan tentunya dapat mengganggu pemilik atau penghuni apartemen dengan aroma yang tidak sedap yang ditimbulkan dari kampung rukun dikarenakan kampung rukun tidak memilik MCK di masing-masing rumahnya. Dengan demikian, bersama PT Perkasa Lestari Permai yang merupakan perusahaan yang bergerak di bidang property, Program CSR Pembangunan MCK akhirnya dapat terlaksana selama kurang lebih 3 bulan. Penulis menggunakan metode penelitian kualitatif deskriptif, yang pengumpulan datanya dilakukan dengan cara observasi, wawancara, kepustakaan dan dokumentasi. Dengan berjalannya Program CSR Pembangunan MCK penulis membuat kesimpulan dengan adanya pembangunan ini warga sudah dapat meningkatkan kesadaran dan kebiasaan dalam menerapkan pola hidup bersih dan sehat, seperti tidak membuang air besar sembarangan lagi ditempat yang tidak seharusnya. Perusahaan ingin masyarakat menjaga pembangunan yang sudah dibuat
STRATEGI KOMUNIKASI PUBLIC RELATIONS APARTEMEN REGATTA VB DALAM HANDLING COMPLAINT Ita Suryani; Horidatul Bakiyah; Paryono Paryono
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

As a tenant relation who performs the role of public relations in an apartment certainly knows that building the trust of residents is one of the most important factors in achieving the success of managed apartments. And maintaining good relations with residents is one of the factors in how to be able to maintain tenants. The new apartment and management building has a huge potential for complaints from inside or outside. This has an impact on the emergence of residents' distrust regarding management's ability to manage building operations. The public relations communication strategy is expected to be able to bridge the relationship between the occupants and the building manager in building the residents' trust in order to create a harmonious relationship. The author uses qualitative-descriptive research methods conducted by interview and in-depth observation directly with related parties. The conclusion from the research carried out is that public relations communication strategy in two-way communication is very important, with a face-to-face model or through the media is important in relationship management. Two-way communication can be smooth, there is mutual understanding where the apartment management can consider the welfare of residents.
STRATEGI DESTINATION BRANDING EVENT BUDAYA PEMERINTAH KOTA BANDUNG SEBAGAI MAGNET PARIWISATA Ita Suryani; Teguh Tri Susanto
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 3 No 4 (2018): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Bandung is known as a tourist destination because it has a lot of potential that supports the tourism sector. Of uniqueness their culture, culinary, location shopping interesting, city environment share, until a panorama its natural a stunning. In improving the number of visits local tourists and foreign tourists, the city government bandung do strategy destination branding carried out to educate potential wisatanya to be more known through slogan “stunning bandung” which was launched in 2016. The method used for this research is the case study method is a research method that uses a variety of data sources that can be used to examine, comprehensive describe and explain the various aspects of individual, group, program, organization or event systematical. Conclusions shows that strategy destination branding needs to be done to educate tourism potential bandung city to be more known by local and international tourists , and is expected to strategy branding destinations this can serve as a magnet tourism and make bandung city as a tourist destination primadonna in Indonesia .