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All Journal Pasundan International of Community Services Journal (PICS-J) Journal of Business and Management Inaba
Nuradina, Kartika
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Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Social Sciences

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TOURIST VILLAGE DEVELOPMENT THROUGH COMMUNITY EMPOWERMENT APPROACH suryaningprang, andre; Herlina, Listri; Wiryany, Detya; Nuradina, Kartika
Pasundan International of Community Services Journal (PICS-J) Vol. 5 No. 1 (2023): Volume 05 Number 01 June 2023
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/picsj.v5i1.8829

Abstract

The tourist area is a tourism asset of an area that must be maintained and developed with all its attractiveness and uniqueness. Tourist visits to a place depend on the advantages possessed by the area. Tourism villages certainly have an effect on the economy of an individual, community to a region. In the Law of the Republic of Indonesia Number 10 of 2009, tourism is a variety of tourism activities and is supported by various facilities and services provided by the community, businessmen, government and local governments. In addition, in law number 20 of 2009 concerning tourism which states that the condition of nature, flora and fauna as a gift from God Almighty, as well as historical, artistic
THE PSYCHOLOGICAL FACTORS AFFECTS ONLINE BUYING BEHAVIOUR Nuradina, Kartika
Journal of Business and Management Inaba Vol. 1 No. 2 (2022): Volume 1 Number 2, December 2022
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v1i02.120

Abstract

In the last five years, consumer behaviour has transformed from offline buying to online buying. There are various factors which affect why such a phenomenon happened. For example, there is the influence of external factors such as technological development, social change, pandemic situation, and modern lifestyle. On the other hand, internal factors such psychological aspects can also affect the change in the shift towards online buying style. This study provides a systematic review of consumer behaviour in online retailing, based on literature review of online consumer behaviour in the field of marketing and business, published in international peer-reviewed journals between periods of 2015 to 2020. This study highlighted the importance of psychological factors such as perception and attitude, motivation, emotion, trust as the factors which influence the transformation towards online buying. Further discussion was also done in regards to the psychological factors based on the psychological and consumer behaviour theoretical framework. The purpose of this article is to gain a comprehensive understanding of the psychological factors that can influence consumers in making online purchases of goods. Based on the findings from this study, insights for future research is presented for academics, as well as important points for practitioners and professionals in terms of understanding psychological factors that can influence the purchase decisions made by consumers.
The Impact That Work Environment, Work Motivation, And Work Discipline Have on The Performance of Hammer Strong Bandung Employees Apriyani, Nenti; Jaya, Rama Chandra; Nuradina, Kartika
Journal of Business and Management Inaba Vol. 2 No. 2 (2023): Volume 2 Number 2, December 2023
Publisher : Universitas Indonesia Membangun (Inaba)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/jbmi.v2i02.252

Abstract

Hammerstout Bandung is a company operating in the field of fashion (clothes), shirts, jeans, sweatshirts, and jackets targeting the young Bandung market. Hammer Stout Bandung produces and sells its brand. This is through sales offline or online with digital marketing. In the 2017-2020 period, Hammerstout Bandung experienced a decline in production which was indicated to be due to various factors that could influence the employee's performance. This research aims to determine and analyze the influence of work discipline, work environment, and work motivation on the performance of Hammer Stout Bandung employees. The total research sample was 63 respondents who were Hammerstout Bandung employees. Data analysis uses multiple linear regression and hypothesis testing. The study's findings demonstrate that work discipline significantly and favorably affects employee performance at Hammerstouth Bandung. Employee performance at Hammerstouth Bandung is positively and significantly impacted by the work environment. Workplace motivation significantly and favorably affects employee performance at Hammerstouth Bandung. With a combined influence contribution of 84.0%, work environment, work motivation, and work discipline have a considerable impact on employee performance in Hammerstouth Bandung. Other characteristics not included in this research account for the remaining 16.0% of the variation in performance.
Co-Authors Andre Suryaningprang Apriyani, Nenti Jaya, Rama Chandra Listri Herlina Wiryany, Detya