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All Journal International Journal of Community Service Learning Jurnal Ilmiah Wahana Pendidikan Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Educational Studies: Conference Series
Rahayu, Vitria Puri
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Journal : Jurnal Ilmiah Wahana Pendidikan

 1 
Analysis of the Socio-Economic Potential of the Community in the Mulawarman Museum Area Wulandari, Mesy Ayu; Reza, Reza; Rahayu, Vitria Puri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 11 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.12876029

Abstract

The low number of visits to the Mulawarman Museum area reduces buying and selling activities, which can hamper local economic growth. The research aims to determine the local socio-economic potential in the Mulawarman Museum area. This type of research was carried out using descriptive research with a qualitative approach, data collection was carried out by conducting interviews with 15 business actors and 3 people in the Mulawarman Museum area. Based on the research results, it shows that there is significant economic potential in the area. Effective sales strategies, such as friendly service, discounts, and product stock additions, have been proven to be able to attract more buyers and increase revenue. Apart from that, social interaction between business actors and customers plays an important role in increasing satisfaction and building better long-term relationships, so this area has the potential for further development. Optimal utilization of social and economic potential in the Mulawarman Museum area can create a positive impact on regional development and improve the welfare of local communities.
Pengaruh Orientasi Kewirausahan dan Orientasi Pasar terhadap Keunggulan Bersaing pada UMKM di Kawasan M.Said Hermayanti, Anggun -; Rahayu, Vitria Puri; Sutrisno, Sutrisno
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 15 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13825414

Abstract

UMKM in the M.Said area face very tight competition. Where business actors run their businesses very close together and have similar businesses. So the high level of competition requires business actors to have a competitive advantage. Apart from that, business actors must also have strategies to use, namely entrepreneurial orientation and market orientation. The aim of this research is to determine the influence of entrepreneurial orientation and market orientation on the competitive advantage of UMKM in the M.Said area. This research uses a quantitative type of research, based on the results of research conducted by distributing questionnaires to 86 UMKM in the M.Said area. The data analysis techniques used in this research are classical assumption testing, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The research results show that there is no partial influence of entrepreneurial orientation on competitive advantage with a calculated t value of 0.971 < t table 1.988 and a significance value of 0.334 > 0.05, so that entrepreneurial orientation has not been able to increase the competitive advantage of UMKM in the M.Said area. Meanwhile, market orientation has a partial influence on the competitive advantage of UMKM in the M. Said area, with a calculated t value of 3.064 < t table 1.988 and a significance value of 0.003 > 0.05, so that market orientation is able to increase competitive advantage whose influence lies in customer orientation. However, there is a simultaneous influence of entrepreneurial orientation and market orientation on competitive advantage in UMKM in the M.Said area, with a significance value of 0.002 < 0.05 and F count 6.940 > 3.10 F table, so that entrepreneurial orientation partially has no effect on excellence compete while market orientation partially has a high level of influence on competitive advantage
Co-Authors Astuti, Ratna Fitri Ellyawati, Noor Firmansyah, Yanuar Fransisca Wenas , Rienitha Mery Hermayanti, Anggun - Lestari, Afifah Dini Meliana Meliana Mustangin Mustangin Nurliyana, Nurliyana Partha, Made Ngurah Putri Tartilla , Rindiriani Tirana Rachim , Abdul Reza, Reza Sandy, Aisyah Trees Sudarman Sudarman Sutrisno, Sutrisno Wulandari, Mesy Ayu