Article Per Year (5 Year)
p-Index From 2019 - 2024
1.152
P-Index
This Author published in this journals
All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan)
Adinasa, Muhamad Nu'man
Universitas Garut
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan)

 1 
Analisis Strategi Pengembangan Usaha Wedang Jahe Instan Jawaru di Kabupaten Garut Rd. Putry Mentari Aeni; Tatang Mulyana; Muhamad Nu’man Adinasa
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 3 No. 1 (2022)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.729 KB)

Abstract

Wedang Jahe Instant Jawaru is a traditional health drink ginger-based produced by UMKM Jawaru. This study aims to identify the company's internal and external factors, and identify the best strategy that can be applied to the development of UMKM Jawaru in Pasirwaru Village, Blubur Limbangan District, Garut Regency. The research method used is a qualitative and quantitative method for 10 key informants. Internal factors include strengths and weaknesses from within the company consisting of management, production and operations, finance, marketing, and human resources, while external factors include opportunities and threats from outside the company consisting of economic, social & cultural, political, policy, legal, technology and competitors. The results showed that the internal factor that became the strength of the UMKM Jawaru was the quality of the product with a score of 0.43, as well as the internal factor that became a weakness was control management with a score of 0.14, while the external factor that became an opportunity was the rapid development of the internet with a score of 0.68, as well as external factors that pose a threat was competition with products that have been around for a long time with a score of 0.24, and there are 8 alternative strategies resulting from the development of the SWOT strategy types that can be applied in UMKM Jawaru.
Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian pada Urban Cafe (Coffee&Eatery) di Kecamatan Garut Kota Nufika Shilhan Zein; Asep Permadi Gumelar; Fitri Awaliyah; Muhamad Nu’man Adinasa
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 4 No. 1 (2023)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v4i1.776

Abstract

Urban Cafe is a coffee cafe located in Garut Kota District, from January 2021 to February 2022 the number of visitors has increased and decreased. This study aims to determine the influence of social, psychological, and personal factors on purchasing decisions, and to determine the most influential factors on purchasing decisions at Urban Cafe. The research method used is descriptive quantitative research. The processed data is the result of distributing questionnaires to 76 Urban Cafe visitors as respondents. The data analysis technique used in this study is multiple linear regression. To explain the description of research related to the hypothesis using analysis: Validity Test, Reliability Test, Classical Assumption Test, Normality Test, Heteroscedasticity Test, Autocorrelation Test, Multicollinearity Test, Hypothesis Test, T Test, F Test, Determination (R2). Based on the results of data analysis for the significance test T test shows that social variables (X1), personal (X2) partially have a positive and significant effect on the decision to purchase food and drinks at Urban Cafe, and for psychological variables (X3) have an effect but not significant, and F test results personal factor is the variable that dominantly influences purchasing decisions with a value of 20.356.
Co-Authors Asep Permadi Gumelar Fitri Awaliyah Muhamad Ridwan Nadinda Aulia Sabrina Nufika Shilhan Zein Rd. Putry Mentari Aeni Tatang Mulyana Tintin Febrianti Wahid Erawan