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All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam
Widiarti, Dian
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Social Sciences Other

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ANALISA DAN DESAIN SISTEM INFORMASI PEMASARAN PADA KEGIATAN UMKM BERBASIS KLASTER Widiarti, Dian; Praja, Yudha
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3751

Abstract

Small and medium enterprises (MSMEs) are businesses that aim to provide economic services to consumers in order to generate income for the community and promote economic growth. In order to compete in today's tight business world, MSMEs need to innovate and adapt to the digital age. However, many MSMEs in Dawuhan Village face challenges such as limited product branding and market reach. The goal is to help MSMEs market their products more effectively and reach a wider audience. To address this issue, a marketing information system was developed using data from MSME owners in one cluster. The research involved surveying the initial conditions of MSME activities, analyzing system requirements, designing the system, and implementing it iteratively. The result is a design for a marketing information system that includes system requirements analysis, use case diagrams, sequence diagrams, database design, and website interface design.
PERANCANGAN SISTEM INFORMASI DAN PERBAIKAN PROSES BISNIS DENGAN METODE BUSINESS PROCESS IMPROVEMENT (Studi Kasus: Koperasi Karya Mulya Situbondo) Widiarti, Dian
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.2096

Abstract

An understanding of business processes cannot be separated from understanding all production processes in an organizational unit. Harrington (1995) defines a business process as a service process that supports the production process, such as the order process (order), payment process (payrool) and manufacturing design process. So that in the business process activities are grouped using the resources owned by the organization as support in achieving organizational goals. This study aims to see an overview of the business process in the Koperasi Karya Mulya which is engaged in savings and loans activities. The absence of the use of information technology that supports business processes is the basis for this study, so that by looking at the problems that occur, recommendations can be given using the Business Process Improvement (BPI) approach. The design of the information system that is the result of this research is expected to increase the effectiveness and efficiency of existing business processes so as to improve the quality and satisfaction of the community with the services of the Koperasi Karya Mulya.
STRATEGI KOMUNIKASI PEMASARAN : MENGOPTIMALKAN PENGARUH DIGITAL DALAM MENCAPAI TUJUAN BISNIS DI TOKO TYAS GALLERY Jamilah, Latifatul; Widiarti, Dian; Fitria, Ulfi Nurul; Ningsih, Busri Wahyu; Urriyah, Hilyatul
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 3 (2024): MARET 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i3.4855

Abstract

Tyas Gallery is a business operating in the fashion and printing sectors. Tyas Gallery has a unique advantage to survive in an increasingly competitive business situation. This research uses a descriptive qualitative approach. Data collection methods in this research are divided into two, namely primary data collection and secondary data collection. In terms of marketing communications, Tyas Gallery uses promotional tools including sales promotions, direct marketing, public relations, and word of mouth to optimize its business goals. Tyas Gallery makes full use of online media such as Facebook and WhatsApp to attract consumers. Online media is considered cheaper, more practical and effective in attracting customers.
PENGARUH MODAL KERJA, LIKUIDITAS, DAN UKURAN PERUSAHAAN TERHADAP PROFITABILITAS PADA PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TEDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2016-2020 Syaranamual, Irelda Sari; Widiarti, Dian
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 1 No 04 (2022): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v1i04.10

Abstract

The The purpose of the study was to determine and analyze the effect of working capital (WCT), liquidity (CR), and firm size (Firm Size) variables on profitability in consumer goods industrial sector companies for the 2016-2020 period. The population in this study is the consumer goods industrial sector companies listed on the Indonesia Stock Exchange for the period 2016-2020. The sampling technique was carried out by purposive sampling method and obtained 21 companies in the consumer goods industry sector. The data used is secondary data in the form of financial reports (Annual Report). The data analysis method in this study used multiple linear regression analysis. Based on the results of the partial analysis (t-Test) shows that the working capital variable has a negative and significant effect on profitability, liquidity has a positive and not significant effect on profitability and company size has a negative and significant effect on profitability. Meanwhile, the results of the simultaneous analysis (f-Test) show that working capital, liquidity, and company size have a positive and significant effect on profitability in consumer goods industrial sector companies listed on the Indonesia Stock Exchange for the 2016-2020 period.
Co-Authors Fitria, Ulfi Nurul Jamilah, Latifatul Ningsih, Busri Wahyu Syaranamual, Irelda Sari Urriyah, Hilyatul Yudha Praja, Yudha