Article Per Year (5 Year)
p-Index From 2019 - 2024
5.317
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Yudha Praja, Yudha
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
ANALISA DAN DESAIN SISTEM INFORMASI PEMASARAN PADA KEGIATAN UMKM BERBASIS KLASTER Widiarti, Dian; Praja, Yudha
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3751

Abstract

Small and medium enterprises (MSMEs) are businesses that aim to provide economic services to consumers in order to generate income for the community and promote economic growth. In order to compete in today's tight business world, MSMEs need to innovate and adapt to the digital age. However, many MSMEs in Dawuhan Village face challenges such as limited product branding and market reach. The goal is to help MSMEs market their products more effectively and reach a wider audience. To address this issue, a marketing information system was developed using data from MSME owners in one cluster. The research involved surveying the initial conditions of MSME activities, analyzing system requirements, designing the system, and implementing it iteratively. The result is a design for a marketing information system that includes system requirements analysis, use case diagrams, sequence diagrams, database design, and website interface design.
PENGARUH KUALITAS PRODUK DAN IKLAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Pada Konsumen Sabun Lifebuoy Di Kecamatan Bondowoso) Praja, Yudha
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.3092

Abstract

This research aims to examine the factors that can increase the sales volume of Lifebuoy soap in the Bondowoso District, Bondowoso Regency. The study focuses on the variables of product quality, advertising, customer satisfaction as an intervening variable, and repurchase intention. The research method includes both qualitative and quantitative approaches. Qualitative data will be collected through interviews and observations, while quantitative data will be obtained from a questionnaire survey. The sample size consists of 100 respondents selected through purposive sampling. The collected data will be analyzed using the path analysis technique, preceded by instrument validity and classical assumption tests. The results of the study show that all indicators are valid and reliable based on the validity and reliability tests. The findings indicate that product quality, advertising, and customer satisfaction have a significant positive influence on repurchase intention. However, product quality does not have a significant direct effect on repurchase intention but has an indirect effect through customer satisfaction. The study suggests that improving product quality, implementing effective advertising strategies, and enhancing customer satisfaction can contribute to increasing the sales volume of Lifebuoy soap in the Bondowoso District.
PENGARUH MOTIVASI KERJA, KOMITMEN ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING PADA KANTOR KECAMATAN PRAJEKAN KABUPATEN BONDOWOSO Jamilah, Latifatul; Praja, Yudha; Pramesthi, Riska Ayu
Growth Vol 22 No 1 (2024): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v22i1.4652

Abstract

In today’s global competitiveness, workplaces need innovative and productive employees. To achieve high productivity, it is necessary to increase performance. This research aims to analyze and test the influence of work motivation, organizational commitment, and work discipline on employee performance through job satisfaction. The population in this study were civil servants in the Prajekan District. The sampling technique used was saturated sampling. Data analysis and hypothesis testing in this research used the Partial Least Square-Structural Equation Model (PLS-SEM).. The results of direct influence hypothesis testing using the Smart PLS 3.0 application showed that work motivation had a significant effect on job satisfaction, work motivation had no significant effect on employee performance, organizational commitment had a significant effect on job satisfaction, organizational commitment had a significant effect on employee performance, work discipline had a significant effect on Job satisfaction, work discipline had a significant effect on employee performance, job satisfaction had a significant effect on employee performance. The indirect influence hypothesis test results showed that the work motivation variable on employee performance through job satisfaction had a significant positive effect, and organizational commitment on employee performance through job satisfaction had a positive but insignificant effect. Work discipline on employee performance through job satisfaction had a significant positive effect.
PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING (STUDI PADA BANK BSI AREA BASUKI RAHMAT SITUBONDO) Hidayatullah, Ahmad; Ediyanto, Ediyanto; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.736 KB) | DOI: 10.36841/jme.v1i8.2199

Abstract

The purpose of the study was to determine the effect of service quality and trust on customer loyalty with satisfaction as an intervening variable (study at BSI Bank Area Basuki Rahmat Situbondo). The sampling technique used in this study is a saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results showed that Service Quality had a positive and significant effect on Customer Satisfaction, Trust had a positive and significant effect on customer satisfaction, Service Quality had a positive and significant effect on Customer Loyalty, Trust had a positive and significant effect on Customer Loyalty, Customer Satisfaction had a positive and significant effect on Loyalty. Customers, Service Quality has a positive but not significant effect on Customer Loyalty through Customer Satisfaction, Trust has a positive but not significant effect on Customer Loyalty through Customer Satisfaction
PENGARUH REWARD AND PUNISHMENT, KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA GURU MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING PADA SMKN 1 KENDIT KABUPATEN SITUBONDO Razak, Hadiesta Mahza Aliana; Praja, Yudha; Pramesthi, Riska Ayu
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5196

Abstract

Organizations have various kinds of resources as input to be converted into output in the form of goods or services, human resources are also the most important element. The aim of this research is to analyze and test the influence of Reward and Punishment, Leadership and Work Discipline on Teacher Performance through Motivation as an Intervening Variable. The population used in this research were 35 teachers at SMKN 1 Kendit Situbondo. This sampling technique is saturated sampling. Data analysis and hypothesis testing in research uses Structural Equation Models - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that 1. Reward and punishment have a significant positive effect on work motivation. Leadership has a significant positive effect on work motivation. Work discipline has a significant positive effect on work motivation. Reward and punishment have a significant positive effect on performance. Leadership has a positive but not significant effect on performance. Work discipline has a positive but not significant effect on performance. Work motivation has a significant positive effect on performance. Then the results of the indirect influence hypothesis test show that the variable Reward and Punishment on Performance through Work Motivation has a positive but not significant effect. Leadership on Performance through work motivation has a significant positive effect. Work discipline on performance through work motivation has a significant positive effect
PENGARUH LIKUIDITAS, ROA,DAN SOLVABILITAS (LEVERAGE RATIO) TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BEI TAHUN 2019-2022 Sonia, Siti; Praja, Yudha; Sari, Lita Permata
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 6 (2024): JUNI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i6.5044

Abstract

Coal mining companies are a significant industrial subsector in Indonesia that have substantial impacts on the country and its society. It is believed that this sector plays a crucial role in transforming untapped natural resources into assets that can improve the quality of life by providing public facilities such as schools, housing, ports, roads, and others. The objective of this research is to determine the influence of Liquidity, ROA, and Solvability on Company Value through Dividend Policy. The sampling technique used in this study is Purposive Sampling. The population in this research comprises coal mining companies listed on the Indonesia Stock Exchange from 2019 to 2022. Data analysis and hypothesis testing in this study utilize Structural Equation Modeling – Partial Least Squares (PLS-SEM). The results of direct hypothesis testing using the Smart PLS 3.0 application indicate that Liquidity has a negative but insignificant effect on Dividend Policy. ROA has a significant positive effect on Dividend Policy, while Solvability has a positive but insignificant effect on Dividend Policy. Liquidity has a significant negative effect on Company Value, whereas ROA has a positive but insignificant effect on Company Value. Solvability has a significant positive effect on Company Value.Indirect hypothesis testing results show that Liquidity's impact on Company Value through Dividend Policy is positive but insignificant, ROA's impact on Company Value through Dividend Policy is negative but insignificant, and Solvability's impact on Company Value through Dividend Policy is negative but insignificant.
PENGARUH KONTEN MARKETING DI MEDIA SOSIAL INSTAGRAM, TESTIMONI DAN TAGLINE TERHADAP MINAT BELI DENGAN KEPERCAYAAN SEBAGAI VARIABEL INTERVENING PADA KEDAI KAMSITU DI KECAMATAN SITUBONDO Suhendra, Suhendra; Praja, Yudha; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 8 (2024): AGUSTUS 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i8.5126

Abstract

Marketing through social media is an important need for business actors today. The reason is, customers have turned to social media platforms for various purposes, from socializing to shopping. Social media offers a wide reach, making it a top choice for businesses in marketing efforts. This is further reinforced by the emergence of various marketing features provided by social media platforms, such as those offered by Instagram as a prime example. The purpose of this study is to analyze and test the influence of Marketing Content, Testimonials, Taglines on Buying Interest through Trust as an Intervening Variable. The population in this study is consumers in Kedai Kamsitu. The sampling technique uses a simple random sampling method. Data analysis and hypothesis using the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the PLS 3.0 smart application, show that marketing content has a significant positive effect on trust, testimonials have a positive but not significant effect on trust, tagline has a significant positive effect on trust, content marketing has a significant positive effect on buying interest, testimonials have a negative but not significant effect on buying interest, tagline has an effect Significant positive effect on Buying interest, Trust has a significant positive effect on Buying interest, Content marketing has a significant positive effect on Buying interest, Testimonials have a positive but not significant effect on Buying interest through Trust, Tagline has a positive but not significant effect on Buying interest through Trust.
PENGARUH KERAGAMAN PRODUK DAN LOKASI TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN ARUM MLANDINGAN SITUBONDO DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING Saputra, Andre Agung; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 8 (2023): AGUSTUS 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i8.3597

Abstract

Marketing management can be interpreted as an analysis of planning, implementing and controlling programs designed to create, build and maintain favorable exchange rates with target markets with a view to achieving the goals set by the organization at the request of management. The purpose of this study was to analyze and test the effect of product diversity and location on consumer buying interest at Arum Mlandingan Situbondo Restaurant with consumer trust as an intervening variable. The sampling technique was determined by the Simple random sampling method. Data analysis and hypothesis testing in this study used the Structural-Partial Least Square Equation Model (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant effect on consumer buying interest. Location has a significant effect on consumer buying interest. Product diversity has a significant effect on consumer confidence. Location has a positive but not significant effect on consumer confidence. Product diversity has a significant effect on consumer buying interest through consumer trust. Location influences Consumer Purchase Interest through Consumer Trust.
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO SURYA ABADI VAPESTORE DI SITUBONDO Seinuri, Seinuri; Sari, Lita Permata; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 6 (2023): JUNI 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i6.3550

Abstract

Marketing is one of the main activities carried out by e-cigarette companies, which has become a new phenomenon among young people in Situbondo. Technological developments are increasingly advanced, recently we know that electric cigarettes have started to be in demand by the public, especially in lifestyle developments among men. Currently, men and women, especially young people, are busy using electric cigarettes. E-cigarettes or commonly called vape. The population in this study are consumers of the Surya Abadi Vapestore Store in Situbondo. The sampling technique is determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant positive effect on consumer trust, promotion has a significant positive effect on consumer trust, product quality has a significant positive effect on purchasing decisions, promotion has a positive but not significant effect on purchasing decisions, trust consumers have a significant positive effect on purchasing decisions, product quality on purchasing decisions through consumer trust has a significant positive effect, promotions on purchasing decisions through consumer trust have a significant positive effect.
PENGARUH KERAGAMAN PRODUK DAN KEPERCAYAAN KONSUMEN DALAM MENENTUKAN MINAT BELI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO SEJAHTERA DI MANGARAN Andrianas, Yoga; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (771.852 KB) | DOI: 10.36841/jme.v1i4.2059

Abstract

The business world that is growing rapidly is both a challenge and a threat for business actors in order to calm the competition and maintain the viability of the company. The marketing concept is all company activities in marketing planning as an effort to achieve company goals. The marketing concept is a concept with a point of marketing is a concept with an emphasis on consumer needs, focusing more on feeling and responding to what consumers need. Especially for customers or consumers at the prosperous store by increasing the consumers at the Mangaran Prosperous shop, Situbondo Regency. The purpose of this study was to analyze and examine the effect of product diversity and consumer trust in determining consumer buying interest on purchasing decisions at the Prosperous Stores in Mangaran. The population in this study are consumers at Toko Sejahtera in Mangaran, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of hypothesis testing the direct effect of using the Smart PLS 3.0 application, product diversity has a significant positive effect on consumer buying interest, consumer trust has a significant positive effect on consumer buying interest, product diversity has a significant positive effect on purchasing decisions, consumer trust has a significant positive effect on purchasing decisions, Consumer buying interest has a significant positive effect on purchasing decisions, product diversity on purchasing decisions through consumer buying interests has a significant positive effect, consumer confidence in purchasing decisions through consumer buying interests has a significant positive effect.
Co-Authors Agusta, Kuku Ahmad Hidayatullah Alfaini, Diana Ali Ghufron, Mohammad Imam Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arifandi, Arifandi Arisusanto, Maulana Febri Ediyanto Ediyanto Edy Kusnadi Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriyanto, Yudi Hadi, Nihlah Rosanti Citra hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Karnadi, Karnadi Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Minullah, Minullah Noer, Anugrah Ramadhani Norchalicatin, Yuli Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Rahmawati, Rahmawati Razak, Hadiesta Mahza Aliana Samudra, Arung Saputra, Andre Agung Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Wahyudi, Agus Tri Widiarti, Dian Yanti, Rizqi Yaqin, Rizal Ainul yulistiawati, Mita Yunus, Hedi Zein, Achmad Faried Zubairi, Ahmad