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ANALISIS PENGARUH KEEFEKTIFAN KOMUNIKASI, KUALITAS LAYANAN, DAN KEPERCAYAAN Mulyo Budi Setiawan; Bambang Sudarsono
Jurnal Bisnis dan Ekonomi Vol 14 No 1 (2007): Vol. 14 No. 1 Maret 2011
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (129.456 KB)

The development of Indonesian economy has caused the increase of competition for a high educational service industry, especially for private college. Each of it offer some competiting price, exciting service, good quality of services and an interesting physic of the college building. This research is to analize the problems. How is influence of communication effectiveness, service quality, trust to relationship commitment. The population in this research is all the student of STIE STIKUBANK Semarang, which stratified to diploma program (D3), strata one (graduated program or S1) and post graduate program Magistry of Management (S2). The technique which used is Propotional Stratified Sampling Technique to know how the influence of effectiveness communication, service quality, trust to relationship commitment, the writer uses an analizes instrument Structural Equation Model (SEM) which is helped by AMOS version 5.0. The result of this research shows that two hypothesis were not significantly, which effectiveness communication to trust and service quality to relationship commitment. Based on this research the influence of variables as matter of regardinent to promote and offens the relationship commitment. Keywords: Effectiveness Communication, Service Quality, Trust and Relationship Commitment.

PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS NASABAH ( STUDI PADA PD. BPR BANK PASAR KENDAL) Mulyo Budi Setiawan; ukudi .
Jurnal Bisnis dan Ekonomi Vol 14 No 2: Vol. 14 No. 2 September 2007
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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The objective of this research is to tested the influence of service quality, trust and commitment toward satisfaction. Service quality, which tested was the ability of The Region Company People Credit Bank Market Bank Kendal to give all kind of service that needed by the customer of The Region Company People Credit Bank Market Bank Kendal. Service quality including service who gave by The Region Company People Credit Bank Market Bank Kendal involved with how they gave service. Trust represented the convenience to make long term relationship to built positive performance, and commitment represented the development of interorganisational value and the core of long term relationship success, which implicitly or explicitly indicated the deal of exchange function with the partner continuously. With good service quality, perhaps will build trust and commitment, therefore creating customer loyalty. With this loyalty, it can be the beginning of the success of The Region Company People Credit Bank Market Bank Kendal. Data tested and analyze with structural equation model. The result from six hipotetis, showed that one off six hipotetis was not proved (hipotetis: the direct effect service quality to loyalty). This result become recommendation to next research, that to create loyalty, it can not reached directly from service quality, but it must be involve trust and commitment. Keywords : service quality, trust, commitment and loyalty

Pengaruh Decoy Effect, Endowment Effect Dan Anchoring Effect Terhadap Keputusan Pembelian Paket Netflix Pada Masa Pandemi Di Daerah Semarang Muhammad Jihad Aniq Hanif; Mulyo Budi Setiawan
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i1.1404

Abstrak Penelitian ini bertujuan menguji pengaruh decoy effect, endowment effect dan anchoring effect terhadap keputusan pembelian paket Netflix pada masa pandemi di Semarang. Populasi pada penelitian ini adalah calon konsumen ataupun konsumen netflix pada area semarang dengan jumlah 100 responden. Data primer diperoleh dari kuisioner yang disebarkan melalui google form dengan menggunakan metode skala likert dari angka satu hingga lima. Hasil penelitian menunjukan bahwa seluruh variabel valid dan reliabel, serta hasil pengujian analisis regresi berganda membuktikan bahwa decoy effect berpengaruh positif signifikan terhadap keputusan pembelian paket Netflix sedangkan endowment effect dan anchoring effect tidak berpengaruh dengan arah negatif terhadap keputusan pembelian paket Netflix. Kata Kunci: Decoy Effect, Endowment Effect, Anchoring Effect, Keputusan Pembelian, Paket Netflix AbstractThis study aims to examine the effect of the decoy effect, endowment effect and anchoring effect on the decision to purchase Netflix packages during the pandemic in Semarang. The population in this study are potential consumers or netflix consumers in the Semarang area with a total of 100 respondents. Primary data was obtained from questionnaires distributed through google form using the Likert scale method from numbers one to five. The results showed that all variables were valid and reliable, and the results of multiple regression analysis showed that the decoy effect had a significant positive effect on the Netflix package purchase decision, while the endowment effect and anchoring effect had no negative effect on the Netflix package purchase decision. Keywords: Decoy Effect, Endowment Effect, Anchoring Effect, Purchase Decision, Netflix Package

Pengaruh Persepsi Harga dan Kualitas Layanan terhadap Kepuasan dan Loyalitas Pelanggan (Studi Pada Pelanggan Koncocetak) Dilla Dienul Haq; Mulyo Budi Setiawan
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2595

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan kualitas layanan terhadap kepuasan dan loyalitas pelanggan Koncocetak. Populasi dalam penelitian ini adalah pelanggan yang pernah membeli produk di Koncocetak, peneliti mengambil sampel sebanyak 100 responden dengan menggunakan teknik purposive sampling. Data primer diperoleh menggunakan kuesioner sedangkan data sekunder dengan menggunakan studi pustaka. Penelitian ini menggunakan teknik analisis jalur (path analysis) dengan bantuan program SPSS versi 20. Hasil penelitian menunjukkan bahwa seluruh hipotesis diterima yaitu 1) persepsi harga berpengaruh positif dan signifikan terhadap kepuasan, 2) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan, 3) persepsi harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan, 4) kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan, 5) kepuasan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kata Kunci: Persepsi Harga, Kualitas Layanan, Kepuasan Pelanggan dan Loyalitas Pelanggan. Abstract The aim of this research is to know the effect of service quality and price perceptions on customer satisfaction and loyalty on Koncocetak customers. The population in this study were customers who had bought products at Koncocetak, the researchers took a sample of 100 respondents using purposive sampling technique. Primary data was obtained using a questionnaire while secondary data was obtained by using a literature study. This research uses path analysis technique with the help of SPSS version 20 program. The result of the research shows that all hypotheses are accepted, 1) price perceptions had positive and significant effect on satisfactions, 2) service quality had positive and significant effect on satisfaction, 3) price perceptions had positive and significant effect on customer loyalty, 4) service quality had positive and significant effect on customer loyalty, 5) satisfaction had positive and significant effect on customer loyalty. Keywords: price perceptions, service quality, satisfaction, customer loyalty.

Pengaruh Kualitas Produk, Citra Merek, Dan Inovasi Produk Terhadap Keputusan Pembelian Konsumen Sepatu Olahraga NIKE (Studi Pada Pengguna Sepatu Olahraga NIKE di Kota Kendal) Riska Okhtavia; Mulyo Budi Setiawan
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.3136

Abstrak Penelitian ini di maksudkan untuk menganalisis variabel bebas (kualitas produk, citra merek dan inovasi produk) terhadap variabel terikat (keputusan pembelian) pada sepatu olahraga NIKE di Kota Kendal. Dalam penelitian ini membutuhkan responden yang membeli sekaligus menggunakan produk sepatu olahraga NIKE yang berada di Kota Kendal. Sampel pada penelitian ini berjumlah 100 responden dengan umur minimal 17 tahun. Purposive sampling adalah metode yang di pakai dalam penelitian ini dengan menggunakan beberapa kriteria yang ditentukan peneliti. Adapun metode analisis data yang di pakai pada observasi ini adalah analisis regresi berganda, uji validitas menggunakan loading factor, uji reliabilitas menggunakan crobach alpha, koefisien determinasi, uji simultan, uji hipotesis (uji-t) yang di olah dengan aplikasi SPSS. Hasil penelitian ini menunjukkan variabel bebas (kualitas produk, citra merek dan inovasi produk) berpengaruh positif dan signifikan terhadap variabel terikat (keputusan pembelian). Kata Kunci: Kualitas Produk, Citra Merek, Inovasi Produk, Keputusan Pembelian. Abstract The purpose of this observation is to research the independent variables (product quality, brand image and product innovation) at the dependent variable (purchase decisions) for NIKE sports shoes products in Kendal City. This Observation requires respondents who buy and use NIKE sports shoes in Kendal City at the same time. The sample in this observation amounted to 100 respondents with a minimum age of 17 years. Purposive sampling is the method used in this observation. The statistic research approach used in this observation is a couple of regression evaluation, validity test using loading factor, reliablity test using cronbach alpha, coefficient of determination, simultaneous test, hypothesis testing (t-test) which is processed with the SPSS application. The results of this observation show that the independent variables (product quality, brand image and product innovation) have a positive and significant effect on the dependent variable (purchase decision). Keywords: Quality Product, Brand Image, Product Innovation, Purchase Decision.

Pengaruh Gaya Hidup, Fitur Dan Brand Ambassador Terhadap Keputusan Pembelian Handphone Samsung (Studi Pada Konsumen di Kabupaten Pati) Idayatul Maf’aroh; Mulyo Budi Setiawan
YUME : Journal of Management Vol 5, No 1 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v5i1.1464

AbstrakTujuan pada penelitian ini yaitu untuk menganalisis pengaruh gaya hidup, fitur, dan brand ambassador terhadap keputusan pembelian handphone samsung. Populasi dalam penelitian ini adalah konsumen handphone samsung di Kabupaten Pati dan dibutuhkan sebanyak 97 sampel. Sampel akan diambil dengan metode purposive sampling. Data dalam penelitian ini diperoleh dari kuesioner dan akan diolah dengan SPSS 25. Berdasarkan pengujian dihasilkan uji validitas menunjukkan semua indikator valid dan uji reliabilitas menunjukkan semua variabel reliabel. Hasil uji F menunjukkan gaya hidup, fitur, dan brand ambassador terhadap keputusan pembelian berpengaruh positif dan signifikan dan model dikatakan layak atau fit. Hasil uji koefisien determinasi sebesar 0,561 yaitu gaya hidup, fitur, dan brand ambassador mampu menjelaskan keputusan pembelian sebesar 56,1 %. Dari hasil uji T menunjukkan gaya hidup, fitur, dan brand ambassador berpengaruh secara positif dan signifikan terhadap keputusan pembelian handphone samsung di kabupaten pati.Kata Kunci: Gaya Hidup, Fitur, Brand Ambassador, Keputusan Pembelian AbstractThe purpose of this study is to analyze the influence of lifestyle, features, and brand ambassadors on purchasing decisions for samsung mobile phone. The population in this study is samsung mobile consumers in Pati Regency and ittakes as many as 97 samples. Samples will be taken by purposive sampling method. The data in this study were obtained from questionnaires and will be processed with SPSS 25. Based on the test, the validity test show that all indicators are valid and the reliability test shows all the variables are reliable. The result of the F test simultaneously lifestyle, features, and brand ambassadors on purchasing decisions have a positive and significant effect and the model is said to be feasible or fit. The result of the coefficient of determination test is 0,561, namelyt lifestyle, features, and brand ambassadors are able to explain purchasing decisions by 56,1%. From the result of the T test, it shows that lifestyle, features, and brand ambassador have a positive and significant effect the purchasing decisions for samsung mobile phones in Pati regency.Keywords: Lifestyle, Features, Brand Ambassador, Purchase Decision

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