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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Altasia : Jurnal Pariwisata Indonesia PREMIERE : Journal of Islamic Elementary Education
Yusuf Abdullah
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Menentukan Identitas Kota Tasikmalaya dengan Pendekatan The City Branding Hexagon Abdullah, Yusuf; Nugraha, Aa Willy
Jurnal Pariwisata Indonesia Vol 2 No 2 (2020): Jurnal ALTASIA (Edisi Khusus) - Acceptance
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.293 KB)

Abstract

Persaingan bisnis tidak hanya terjadi pada perusahaan melainkan terjadi pada kota. Setiap kota melakukan branding sebagai cara untuk membentuk citra dan membentuk identitas kota tersebut. City branding dibentuk berdasarkan pada potensi kota untuk menciptakan nilai jual kota tersebut dalam menarik perhatian dan menciptakan keputusan masyarakat untuk berkunjung. Tujuan penelitian ini adalah untuk mengetahui identitas Kota Tasikmalaya melalui pendekatan The City Branding Hexagon dari Simon Anholt (2007), yaitu konsep city branding yang bertujuan untuk menentukan identitas suatu kota. The city branding hexagon terdiri dari indikator kehadiran, potensi, tempat, orang, semangat, dan prasyarat. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Metode pengumpulan data dilakukan dengan melakukan observasi dan studi kepustakaan. Hasil penelitian menunjukkan bahwa Kota Tasikmalaya membentuk city branding ?Tasik Kota Resik, Tasik Kota Kreatif? melalui the city branding hexagon untuk membentuk identitas Kota Tasikmalaya sebagai kota yang resik/ indah dan memiliki atraksi wisata yang layak untuk dikunjungi.
STRATEGI INTERNET MARKETING PADA BISNIS KULINER DI KOMUNITAS WISATA TASIKMALAYA Abdullah, Yusuf; Rosliyati, Ati; Nugraha, Aa Willy
Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Vol 5 No 1 (2020)
Publisher : Economic Faculty, Attahiriyah Islamic University

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Purpose- The research objective was to determine the internet marketing strategy through social media in a typical culinary business in Tasikmalaya City. Design/methodology/approach- Descriptive-qualitative research methods were used to describe internet marketing strategies that were applied through analysis of market segmentation, target markets, and positioning and its implication of social media optimization (SMO). Observation, deep interview and literature study techniques were carried out in obtaining the data. The culinary business that was studied was the typical culinary of Tasikmalaya, namely Tutug Oncom (Tutug Oncom Instant Titasix). Findings- The results showed that culinary business in the Tasikmalaya Culinary Community (KWKT) had implemented internet marketing, especially implementing social media optimization in supporting internet marketing activities with social media. Implications- Through internet marketing, it was expected that typical culinary businesses in Tasikmalaya could optimize technological advancements through social media such as Facebook, Instagram, and other social media in marketing culinary products. Keywords: Internet marketing; Segmenting; Targeting; Positioning; Social Media Optimization
PENINGKATAN PRESTASI AKADEMIK DENGAN PEMBINAAN SOFTSKILL GURU MI AL-ISLAM, GROBAGAN, SURAKARTA Yusuf Abdullah; Giyoto
PREMIERE : Journal of Islamic Elementary Education Vol 15 No 1 (2023): PREMIERE: Journal of Islamic Elementary Education
Publisher : Program Studi PGMI Fakultas Tarbiyah Institut Agama Islam Nahdlatul Ulama Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51675/jp.v15i1.495

Abstract

AbstractBackground of the Problem: The research focuses on the management process of guiding teacher soft skills through halaqoh activities for improved academic achievement succession at MI Al-Islam, Grobagan, Surakarta. This sets the context and highlights the significance of investigating the topic. Research Objectives:The objectives of the study are to describe the management process involved in guiding teacher soft skills through halaqoh activities and to identify the benefits derived from this guidance for teachers and students. This section outlines the specific goals of the research. Methodology: The research methodology employed a qualitative approach. The study gathered data through observation, interviews, and document analysis. The participants included principals, musyrifs, mu'allims, and teachers involved in halaqoh activities. This section provides an overview of the research methodology and data collection methods used. Conclusion: The study yielded four significant findings. Firstly, the planning phase involved formulating objectives, establishing standardization, preparing agendas, and creating SOPs. Secondly, the organizing phase assigned tasks to principals, musyrifs, and mu'allims. Thirdly, the implementation of halaqoh activities resulted in improved worship quality, controlled Quran recitation, and enhanced teacher soft skills. Lastly, control measures were carried out by the principal and mu'allims. This section summarizes the key findings obtained from the research. Keywords: academic, achievement, teacher, soft skills, halaqoh
Co-Authors Giyoto Nugraha, Aa Willy Rosliyati, Ati