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STRATEGI PEMASARAN SALAK PONDOH (Sallacca zalacca) DI DESA PADANG PENGRAPAT KECAMATAN TANAH GROGOT KABUPATEN PASER KALIMANTAN TIMUR (Marketing Strategy of Salak Pondoh (Sallacca zalacca) in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District East Kalimantan) MUHAMMAD ABDUL AZIS JAILANI; ACHMAD ZAINI
JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) JAKP, Volume 1, Nomor 2, Oktober 2018
Publisher : Universitas Mulawarman (University of Mulawarman)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35941/jakp.1.2.2018.1710.89-97

Abstract

Marketing strategy is a comprehensive plan, integrated, and unified in the field of marketing, which is obtained from the identification of internal and external factors. The aims of this research were to identify the internal and external factors and to find the alternative of marketing strategy of salak pondoh in Padang Pengrapat Village Tanah Grogot Subdistrict Paser District. Research was held from August to October 2017. The sampling method was census with 30 respondents. Data was analyzed by using SWOT analysis. The main strength is the capital and the main opportunity is the ability to enter the market. The best alternative strategy is Strength Opportunities (SO). The strategies are maintain the quality of salak pondoh fruit to be able to retain customers and develop the market, products innovation by utilizing the existing technology, request the government assistance to increase productivity through intensification of salak pondoh field. Identification of internal factors are capital structure, land area, fruit quality, product innovation of planning type, production capacity, planning capability, human resource quality, transportation, and promotion facilities. External factors are market entry ability, technology utilization, customer, government policy, policy of environmental, economic and political, customer, competitor, product substitution, and influence of fuel price increase. 
IDENTIFIKASI MODITI KUNCI DARI SEKTOR PERTANIAN DI PROVINSI KALIMANTAN TIMUR: PENDEKATAN INPUT-OUTPUT Achmad Zaini
Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Vol 2, No 3 (2004)
Publisher : Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31293/af.v2i3.11

Abstract

IDENTIFIKASI MODITI KUNCI DARI SEKTOR PERTANIAN DI PROVINSI KALIMANTAN TIMUR: PENDEKATAN INPUT-OUTPUT 
Analisis Tingkat Pencapaian Swasembada Beras di Kalimantan Timur Achmad Zaini
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 10, No. 2 Juli 2010
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8911.944 KB)

Abstract

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The Effect of the PQ4R Model Assisted by E-Book Application Sway Students' Scientific Literacy Excretion System Materials for Class XI MAN Palangka Raya City Achmad Zaini; Ayatusa'adah Ayatusa'adah; Ridha Nirmalasari
Science Education and Application Journal Vol 4, No 2 (2022): Science Education and Application Journal (SEAJ)
Publisher : Universitas Islam Lamongan

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Abstract

This research is based on learning conditions in class XI MAN Palangka Raya City which still uses discussion and lecture models that are less able to improve scientific literacy skills. This research aims to determine the effect of the PQ4R model assisted by e-books using the sway on the scientific literacy of XI grade students of MAN PalangkaRaya City in the matter of the excretory system. The design used in this research is in the form of a quasi-experimental and the form of the design is divided into 2 groups, namely the experimental group and the control group, also called the Non-equivalent Control Group Design, and uses descriptive quantitative calculations. The sample in this research has a total of 67 students which includes, XI MIPA 3 totaling 33 students in the experimental class, and XI MIPA 4 totaling 34 students in the control class.is purposive sampling. The scientific literacy data collection method was taken from the results of the scientific literacy test. The results of the research using an independent sample t-test analysis showed that there was an effect of the PQ4R model assisted by e-book application Sway on the scientific literacy of class XI MAN Palangka Raya students on the excretory system material with a value of tcount > ttable, which is 5,319 > 5,299 .learning model supported by the Sway e-book application PQ4R can improve scientific literacy.