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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) YUME : Journal of Management JURISMA: Jurnal Riset Bisnis & Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Manajemen dan Bisnis Kreatif Jurnal Ilmiah Wahana Pendidikan
Reminta Lumban Batu
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Journal : JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam)

 1 
SEBERAPA BESAR KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (SENSUS PADA KOMUNITAS HONDA BEAT PURWAKARTA) Reminta Lumban Batu; Fitri Nur Afifah; Hanifah Baihaqi; Indri Pramesti
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 7 No 1 (2019): JIM UPB Volume 7 No 1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (901.379 KB) | DOI: 10.33884/jimupb.v7i1.942

Abstract

Honda is one of the companies that issued a lot of vehicle products, one of which was Honda Beat. This study discusses how much influence the quality of the product has on the purchase decision of the matic Honda beat motorbike at the Honda Beat Community in Purwakarta. The reason the author adopted this title as research material was due to the phenomenon of Honda beat motorbike users who continued to be in the number one position of Honda motorcycle sales. The methodology used in this research was descriptive and verification method with a quantitative approach. The purpose of this research is to find out the description and measure how much influence the quality of the product on the purchase decisions of Honda Beat motorcycles.
PENGARUH TESTIMONI DAN KREASI NILAI BUDAYA TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP FILM GUNDALA (SENSUS PADA FOLLOWERS GUNDALA OFFICIAL) Reminta Lumban Batu; Nova Audina; Nursyifa Azzahra
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v8i2.1656

Abstract

Screenplays Film merupakan salah satu rumah produksi yang memproduksi banyak film, salah satunya ialah Gundala. Penelitian ini membahas seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala pada followersinstagram gundalaofficial. Alasan penulis mengangkat judul ini karena film gundala berhasil menembus Toronto International Film Festival ke 44. Metodelogi yang digunakan dalam penelitian ini merupakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Tujuan penelitian ini ialah untuk mengetahui gambaran dan mengukur seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala.
Co-Authors Adhi Rizal Aulia Fashanah Hadining Ayuk Hidayanti Ekawaty, Novian Endang Mahpudin Fitri Nur Afifah Hanifah Baihaqi Ibnu Auf Ubaidi Iin Juliana Saftari Imam Fadilah Indri Pramesti Michelle Bulan Paramitta Nine Inten Suryani Nova Audina Novia Nur Ardila Nugraha Maulana Nursyifa Azzahra Seva Madjid Sherliana Halim Siska Widia Obaita Suhono Suhono Wanta MM Zulfa Aulia Nurul Putri