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<![CDATA[Analisis Model UTAUT2 (Unified Theory of Acceptance and Use of Technology) Terhadap Perilaku Penggunaan Layanan Pembelajaran Online Melalui Behavioral Intention ]]>
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Aulia Fashanah Hadining]]>
<![CDATA[ Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol 4 No 3 (2020) ]]>
Publisher : <![CDATA[Komunitas Manajemen Kompetitif ]]>
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DOI: 10.35446/diklatreview.v4i3.592
<![CDATA[Information and communication technology that is developing rapidly, especially in the world of education, makes online learning easier. E-learning development does not only present online lesson materials but must be communicative and interesting. Online learning must be used to its full potential in order to experience its benefits. Insufficient user behavior can be caused by several factors. UTAUT is one of the latest technology acceptance models. There is a significant influence on the independent hedonic motivation variable on the dependent variable use behavior through the intervening behavioral intention variable. The moderating variable shows that age, gender and experience are not variables that moderate the effect of the independent variable on the dependent variable.]]>
<![CDATA[PENGARUH PRODUCT INVOLVEMENT DAN PRODUCT KNOWLEDGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN HONDA MOBILIO ]]>
<![CDATA[ibnu auf ubaidi]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal MEBIS (Manajemen dan Bisnis) Vol 5 No 2 (2021): Desember 2020 ]]>
Publisher : <![CDATA[UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v5i2.116
<![CDATA[Kebutuhan masyarakat terhadap kendaraan seperti motor dan mobil dijadikan sebagai alat moblitas masyarakat dalam berpindah dari suatu daerah ke daerah lainya. Honda mobilio menjadi salah satu mobil jenis low MPV yang sangat laris di pasar Indonesia, akan tetapi penjualan honda mobilio di Indonesia terus mengalami penurunan, dimana pada tahun 2019 penjualan honda mobilio hanya mencapai 16.886 unit dari 42.932 unit di tahun 2015. Pengetahuan produk merupakan petunjuk bagi konsumen untuk dipertimbangkan ketika mengevaluasi produk dan keterlibatan produk dapat mendorong konsumen dalam mengambil keputusan akhir yaitu keputusan pembelian kerena konsumen memiliki kesesuaian atau relevansi antara produk dan diri pribadi kosumen Penelitian ini bertujuan untuk menganalisis pengaruh Product Involvement dan Product Knowledge terhadap Keputusan Pembelian Konsumen. Lokasi penelitian dilakukan di kota Bekasi. Populasi dalam penelitian ini adalah anggota Honda Mobilio Community Indonesia Bekasi Raya. Ukuran sampel adalah 145 orang. Teknik pengumpulan data melalui kuesioner. Metode analisis yang dipergunakan adalah Model Persamaan Struktural dengan pengolahan data menggunakan program Lisrel 8.0. Hasil penelitian ini menujukan bahwa terdapat pengaruh secara signifikan antara Product Involvement terhadap keputusan pembelian konsumen dan terdapat pengaruh secara signifikan antara Product Knowledge terhadap Keputusan pembelian. Adanya hubungan antara Product Involvement terhadap keputusan pembelian konsumen melalui Product Knowledge, serta memiliki pengaruh secara simultan antara Product Involvement dan Product Knowledge terhadap keputusan pembelian konsumen]]>
<![CDATA[PENGARUH BRAND PERSONALITY TERHADAP PURCHASE DECISION SMARTPHONE DIMEDIASI BRAND TRUST ]]>
<![CDATA[Sherliana Halim]]>;
<![CDATA[Nugraha Maulana]]>;
<![CDATA[Ayuk Hidayanti]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ JURISMA : Jurnal Riset Bisnis & Manajemen Vol 12 No 1: April 2022 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia ]]>
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DOI: 10.34010/jurisma.v12i1.5349
<![CDATA[Smartphone saat ini telah menjadi sesuatu hal yang tidak bisa terlepas dalam kegiatan sehari – hari bagi kehidupan banyak orang di seluruh dunia. Adanya perkembangan teknologi ini membuat industri smartphone terus berkembang dan mengalami persaingan yang begitu ketat. Perusahaan harus membangun dan mengelola merek melalui brand personality karena merek merupakan salah satu harta tidak berwujud bagi yang memiliki peranan penting sebagai dasar dari keunggulan kompetitif perusahaan. Kepercayaan konsumen terhadap suatu produk akan meningkat ketika perusahaan memiliki brand personality yang kuat. Adanya kepercayaan konsumen akan meningkatkan keputusan pembelian konsumen terhadap suatu produk. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh Brand personality terhadap keputusan pembelian smartphone Samsung dimediasi oleh variabel brand trust. Sampel dalam penelitian ini yaitu berjumlah 110 responden dari pengguna smartphone Samsung. Metode yang digunakan dalam penelitian ini yaitu metode deskriptif dan verifikatif. Penelitian ini menggunakan teknik sampling simple random sampling menggunakan rumus Hair et al. Penelitian ini menggunakan dua jenis data yaitu data primer dan data sekunder. Pengolahan data menggunakan analisis jalur dengan software Statistik Versi 21 dan LISREL 9.30 for student. Hasil dari penelitian ini membuktikan bahwa terdapat pengaruh positif dan signifikan dari brand personality terhadap keputusan pembelian smartphone Samsung dengan dimediasi oleh brand trust.]]>
<![CDATA[ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN SITUS BOOKING ONLINE TRAVELOKA ]]>
<![CDATA[Novian Ekawaty]]>;
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Wanta MM]]>
<![CDATA[ Jurnal Manajemen & Bisnis Kreatif Vol 4 No 2 (2019): Jurnal Manajemen & Bisnis Kreatif ]]>
Publisher : <![CDATA[LPPM Universitas Buana Perjuangan Karawang ]]>
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DOI: 10.36805/manajemen.v4i2.558
<![CDATA[ABSTRAK Tujuan penelitian ini adalah untuk mengetahui bagaimana gambaran kualitas pelayanan, gambaran loyalitas pelanggan dan mengetahui pengaruh kualitas pelayanan terhadap loyalitas pelanggan. Populasi dalam penelitian ini adalah pengguna traveloka pada Google Play sebanyak 331.095 dan diambil sampel sebanyak 100 responden dengan menggunakan rumus slovin dengan tingkat error 10% melalui metode random sampling. Teknik analisis yang digunakan adalah analisis regresi linier sederhana dan uji asumsi klasik. Pengujian dilakukan dengan bantuan software SPSS versi 16. Hasil penelitian menunjukkan bahwa kualitas pelayanan secara simultan maupun parsial berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Keywords: Kualitas pelayanan, loyalitas pelanggan]]>
<![CDATA[SEBERAPA BESAR KUALITAS PRODUK MEMPENGARUHI KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (SENSUS PADA KOMUNITAS HONDA BEAT PURWAKARTA) ]]>
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Fitri Nur Afifah]]>;
<![CDATA[Hanifah Baihaqi]]>;
<![CDATA[Indri Pramesti]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 7 No 1 (2019): JIM UPB Volume 7 No 1 2019 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v7i1.942
<![CDATA[Honda is one of the companies that issued a lot of vehicle products, one of which was Honda Beat. This study discusses how much influence the quality of the product has on the purchase decision of the matic Honda beat motorbike at the Honda Beat Community in Purwakarta. The reason the author adopted this title as research material was due to the phenomenon of Honda beat motorbike users who continued to be in the number one position of Honda motorcycle sales. The methodology used in this research was descriptive and verification method with a quantitative approach. The purpose of this research is to find out the description and measure how much influence the quality of the product on the purchase decisions of Honda Beat motorcycles.]]>
<![CDATA[PENGARUH TESTIMONI DAN KREASI NILAI BUDAYA TERHADAP KEPUTUSAN PEMBELIAN TIKET BIOSKOP FILM GUNDALA (SENSUS PADA FOLLOWERS GUNDALA OFFICIAL) ]]>
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Nova Audina]]>;
<![CDATA[Nursyifa Azzahra]]>
<![CDATA[ JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 2 (2020): JIM UPB Volume 8 No.2 2020 ]]>
Publisher : <![CDATA[Universitas Putera Batam ]]>
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DOI: 10.33884/jimupb.v8i2.1656
<![CDATA[Screenplays Film merupakan salah satu rumah produksi yang memproduksi banyak film, salah satunya ialah Gundala. Penelitian ini membahas seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala pada followersinstagram gundalaofficial. Alasan penulis mengangkat judul ini karena film gundala berhasil menembus Toronto International Film Festival ke 44. Metodelogi yang digunakan dalam penelitian ini merupakan metode deskriptif dan verifikatif dengan pendekatan kuantitatif. Tujuan penelitian ini ialah untuk mengetahui gambaran dan mengukur seberapa besar pengaruh testimoni dan kreasi nilai budaya terhadap keputusan pembelian tiket film gundala.]]>
<![CDATA[Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Simcard Telkomsel (Surgey Pengguna Telkomsel di Kahupaten Karawang) ]]>
<![CDATA[Novia Nur Ardila]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.7076593
<![CDATA[The purpose of this study is to find out, analyze, and explain the describe of each variable, the amount of influence, partially and simultaneously, the brand image and product quality have on purchasing decisions on Telkomsel simcards in Karawang Regency. The research was conducted by distributing questionnaires to Telkomsel simcard users. The samples in this study totaled 130 samples, with sampling using the probability sampling method through the area sampling technique. The analysis method used for this study is SEM-PLS and the software to process data using SmartPLS 3. The results of the analysis that has been carried out in this study show that brand image has a positive and significant effect on purchasing decisions with t-statistics values (2.655) and P values (0.008). Product quality has a positive and significant effect on purchasing decisions with t-statistics (7,248) and P-values (0.000). Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions with a sig. value of (0.000) < α (0.05) and F-count (109.348) > F table (3.08).]]>
<![CDATA[Pengaruh Diferensiasi Produk dan Brand Equity Terhadap Keputusan Pembelian (Survei pada pengguna samsung galaxy A01 Core) ]]>
<![CDATA[Siska Widia Obaita]]>;
<![CDATA[Michelle Bulan Paramitta]]>;
<![CDATA[Reminta Lumban Batu]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 4 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.7684460
<![CDATA[The purpose of this study was to analyze the effect of product differentiation and brand equity on purchasing decisions. This analysis uses independent variables, namely product differentiation and brand equity. The dependent variable is the purchase decision. The research method used in this research is descriptive analysis method and verification. The population in this study were users of the Samsung Galaxy A01 Core, with a total sample of 100 respondents. The sampling technique used is simple random sampling. Data collection techniques used in this study are primary data and secondary data. This research was conducted with the help of the SPSS 22 For Windows application. The data analysis technique used is multiple linear regression analysis. The results of the study state that there is a simultaneous effect of product differentiation and brand equity on purchasing decisions.]]>
<![CDATA[Analisis Kebijakan Pajak Bagi Usaha Daur Ulang Sampah ]]>
<![CDATA[Endang Mahpudin]]>;
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Zulfa Aulia Nurul Putri]]>;
<![CDATA[Imam Fadilah]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 10 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.7983517
<![CDATA[The waste problem is currently considered one of the most pressing problems. However, despite these environmental problems, there must be ways to address them, and one way to do this is through programs such as the Waste Recycling Industry and the Waste Bank. This study analyzes the most optimal policies for waste handling. This study uses qualitative data in the form of descriptive analysis. Research results reveal that giving incentives to waste management businesses will have a positive impact on all aspects. In terms of economics and business continuity, it will directly increase related business income, due to reduced costs caused by the incentives provided. The incentives provided can be implemented into several types of taxes, such as Value Added Tax and Income Tax, similar to policies that have been implemented in various countries. Indonesia needs to adopt some of these steps in order to boost economic benefits, increase the motivation for recycling waste due to incentives, and indirectly affect the reduction in the amount of waste.]]>
<![CDATA[Analisis Kesadaran Wajib Pajak dalam Kepatuhan Pembayaran Pajak UMKM Jawa Barat Pada Pengguna Platform E-Commerce ]]>
<![CDATA[Suhono Suhono]]>;
<![CDATA[Adhi Rizal]]>;
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Seva Madjid]]>
<![CDATA[ Jurnal Ilmiah Wahana Pendidikan Vol 9 No 11 (2023): Jurnal Ilmiah Wahana Pendidikan ]]>
Publisher : <![CDATA[Peneliti.net ]]>
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DOI: 10.5281/zenodo.8091086
<![CDATA[This research needs to be conducted to find out how much influence taxpayer awareness has on compliance with MSME tax payments on platform usersecommercein West java. The existence of this study aims to see how much the level of awareness of taxpayers, especially MSME actors in West Java, uses the platformecommerce in carrying out its business activities in compliance with paying taxes. The data source in this study is primary data in the form of a questionnaire that has collected 106 respondents as measured using a Likert scale. As for the research conducted using a data analysis model in the form of multiple linear regression analysis using SPSS tools. The results show that of the four dimensions of taxpayer awareness that can affect taxpayer compliance, one of which is the perception of the taxpayer partially does not have a significant effect on taxpayer compliance. However, the other three variables, namely tax knowledge, taxpayer characteristics, and tax socialization have a positive and significant effect on taxpayer compliance.]]>
