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Journal : Jurnal Ilmiah Wahana Pendidikan

Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Simcard Telkomsel (Surgey Pengguna Telkomsel di Kahupaten Karawang) Novia Nur Ardila; Reminta Lumban Batu
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 17 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.72 KB) | DOI: 10.5281/zenodo.7076593

Abstract

The purpose of this study is to find out, analyze, and explain the describe of each variable, the amount of influence, partially and simultaneously, the brand image and product quality have on purchasing decisions on Telkomsel simcards in Karawang Regency. The research was conducted by distributing questionnaires to Telkomsel simcard users. The samples in this study totaled 130 samples, with sampling using the probability sampling method through the area sampling technique. The analysis method used for this study is SEM-PLS and the software to process data using SmartPLS 3. The results of the analysis that has been carried out in this study show that brand image has a positive and significant effect on purchasing decisions with t-statistics values (2.655) and P values (0.008). Product quality has a positive and significant effect on purchasing decisions with t-statistics (7,248) and P-values (0.000). Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions with a sig. value of (0.000) < α (0.05) and F-count (109.348) > F table (3.08).
Pengaruh Diferensiasi Produk dan Brand Equity Terhadap Keputusan Pembelian (Survei pada pengguna samsung galaxy A01 Core) Siska Widia Obaita; Michelle Bulan Paramitta; Reminta Lumban Batu
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 4 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (374.901 KB) | DOI: 10.5281/zenodo.7684460

Abstract

The purpose of this study was to analyze the effect of product differentiation and brand equity on purchasing decisions. This analysis uses independent variables, namely product differentiation and brand equity. The dependent variable is the purchase decision. The research method used in this research is descriptive analysis method and verification. The population in this study were users of the Samsung Galaxy A01 Core, with a total sample of 100 respondents. The sampling technique used is simple random sampling. Data collection techniques used in this study are primary data and secondary data. This research was conducted with the help of the SPSS 22 For Windows application. The data analysis technique used is multiple linear regression analysis. The results of the study state that there is a simultaneous effect of product differentiation and brand equity on purchasing decisions.
Analisis Kebijakan Pajak Bagi Usaha Daur Ulang Sampah Endang Mahpudin; Reminta Lumban Batu; Zulfa Aulia Nurul Putri; Imam Fadilah
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 10 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7983517

Abstract

The waste problem is currently considered one of the most pressing problems. However, despite these environmental problems, there must be ways to address them, and one way to do this is through programs such as the Waste Recycling Industry and the Waste Bank. This study analyzes the most optimal policies for waste handling. This study uses qualitative data in the form of descriptive analysis. Research results reveal that giving incentives to waste management businesses will have a positive impact on all aspects. In terms of economics and business continuity, it will directly increase related business income, due to reduced costs caused by the incentives provided. The incentives provided can be implemented into several types of taxes, such as Value Added Tax and Income Tax, similar to policies that have been implemented in various countries. Indonesia needs to adopt some of these steps in order to boost economic benefits, increase the motivation for recycling waste due to incentives, and indirectly affect the reduction in the amount of waste.
Analisis Kesadaran Wajib Pajak dalam Kepatuhan Pembayaran Pajak UMKM Jawa Barat Pada Pengguna Platform E-Commerce Suhono Suhono; Adhi Rizal; Reminta Lumban Batu; Seva Madjid
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 11 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8091086

Abstract

This research needs to be conducted to find out how much influence taxpayer awareness has on compliance with MSME tax payments on platform usersecommercein West java. The existence of this study aims to see how much the level of awareness of taxpayers, especially MSME actors in West Java, uses the platformecommerce in carrying out its business activities in compliance with paying taxes. The data source in this study is primary data in the form of a questionnaire that has collected 106 respondents as measured using a Likert scale. As for the research conducted using a data analysis model in the form of multiple linear regression analysis using SPSS tools. The results show that of the four dimensions of taxpayer awareness that can affect taxpayer compliance, one of which is the perception of the taxpayer partially does not have a significant effect on taxpayer compliance. However, the other three variables, namely tax knowledge, taxpayer characteristics, and tax socialization have a positive and significant effect on taxpayer compliance.